CYBER-COLLECTIVE ACTION NETIZEN MELALUI MEDIA SOSIAL TWITTER DENGAN HASTAG #SHAMEONYOUSBY

Fat'khah Dwi Hinggarwati


DOI: https://doi.org/10.14710/interaksi,5,1,41-52

Abstract


Abstract :

People use social media to communicate with others, including to give an opinions. And in this way netizen on Indonesia in giving  his opinion. Netizen in Indonesia giving a protest against the government through social media twitter. They wrote the disappointment tweetwith hastag #ShameOnYouSBY. This research use qualitative descriptive analysis, and discuss about the form of cyber-collective action that occurs in a protest the netizen, and  how social media activism  get the support. Of research results, obtained four stages cyber-collective action that is the individual perspective, group perspective, national perspective, and transnational perspective.In addition, social media activist also uses the principle of consumption of contemporary culture in seeking the support of the masses from social media twitter.

Keywords: Social Media, twitter, cyber-collective action, activist


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