skip to main content

ACCOMODATION STRATEGY IN BUYING AND SELLING CONVERSATIONS AT GANG BARU TRADITIONAL MARKET CHINATOWN SEMARANG

*Catur Kepirianto  -  English Department, Faculty of Humanities, Diponegoro University, Indonesia
Soepomo Poedjosoedarmo  -  Humanities Postgraduate Study Program, Faculty of Cultural Science, Universitas Gadjah Mada, Indonesia
Suhandano Suhandano  -  Indonesian Department, Faculty of Cultural Science, Universitas Gadjah Mada, Indonesia
Open Access Copyright (c) 2019 HUMANIKA under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract
Language is a means of communication to convey idea, mind, and feeling to the other. The research problems are the accommodation in buying and selling conversation between buyers and sellers in Gang Baru traditional market Chinatown Semarang and the accommodation direction. This research applies descriptive qualitative method. To collect data, it applies observation, tapping, and recording. Then the data are analyzed descriptively based on the theory of accommodation. The findings show that there is an accomodation in the conversation between buyers and sellers in traditional market Chinatown Semarang. The direction of accommodation are both convergence and divergence. In the convergence, the speakers adapt positively, otherwise in the divergence, the speakers adapt negatively. The interpersonal interaction provides the speech in a conversation. Each talk or speech has its own function and becomes the component to arrange the comprehensive relation in a conversation. There are functions on convergence and divergence accommodation. The convergence accommodation has functions to maintain the symmetric speech, to reactualize the solidarity, to keep cooperative speech, to reduce interpersonal difference, to consider the other view, and to provide adaptation. While the divergence accommodation has functions to bargain, to retain the argument, to keep personal speech, to maintain the identity, to keep personal identity, to maintain ethnic identity, to retain the distance, to keep asymmetric speech, and to maintain idiosyncratic speech. It is implied that the speech accommodation in Gang Baru traditional market Chinatown Semarang represents such markers as solidarity, cooperative, symmetric, asymmetric, tolerant, identity, and ethnic markers.
Fulltext View|Download
Keywords: accommodation; Chinatown Semarang; convergence; divergence; traditional market
Funding: Prof. Dr. Soepomo Poedjosoedarmo, Dr. Suhandano, Universitas Gadjah Mada; Dr. Nurhayati, Dr. Agus Subiyanto, Dr. Deli Nirmala, Dr. Suryadi, Dr. Mualimin; Universitas Diponegoro; Ditlitabmas Dikti Keme

Article Metrics:

Article Info
Section: research artikel
Language : EN
Statistics:
  1. Baryadi, Praptomo. (2001). Konsep-konsep Pokok dalam Analisis Wacana. in Jurnal Widyaparwa No. 57, p. 1-23. Yogyakarta: Balai Penelitian Bahasa
  2. Budiman, Amen. (1978). Semarang Riwayatmu Dulu. Jilid Pertama. Semarang: Tanjung Sari
  3. Daradjadi. (2013). Geger Pacinan 1740-1743: Persekutuan Tionghoa-Jawa Melawan VOC. Jakarta: Penerbit Buku Kompas
  4. Ervin-Trip, S.M. (1986). Sociolinguistics Rules of Address. in Sociolinguistics: Selected Readings. J.B. Pride dan Janet Holmes. p. 225-240
  5. Ferguson, Charles A. (1959). Diglossia. in Word, Vol. 15, p. 325-340
  6. Giles et al. (2007). Contexts of Accommodation: Studies in Emotion & Social Interaction. Cambridge: Cambridge University Press
  7. Holland et al. (1999). Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation. In Journal of Advertising, Vol. 28, No. 1, Genderand Multicultural Issues (Spring), p. 65-77, M.E. Sharpe, Inc
  8. Kepirianto, Catur. (2019). “Bahasa dalam Ranah Jual-Beli di Pasar Tradisional Gang Baru Kawasan Pecinan Semarang.” Unpublished Dissertation. Universitas Gadjah Mada, Yogyakarta
  9. Koentjaraningrat. (1990). Metode-Metode Penelitian Masyarakat. Jakarta: PT Gramedia
  10. Pickar, Gertrude B. (1970). Martin Walser: The Hero of Accommodation. in Monatshefte, Vol. 62, No. 4 (Winter), p. 357-366. Wisconsin: University of Wisconsin Press
  11. Poedjosoedarmo, Soepomo, and Wolff, John U. (2002). Communicative Codes in Central Java. Data Papers Series, Number 116. Ithaca, New York: Cornell Southeast Asia Program
  12. Poedjosoedarmo, Soepomo, et al. (1979). Tingkat Tutur Bahasa Jawa. Jakarta: Pusat Pembinaan dan Pengembangan Bahasa
  13. Poedjosoedarmo, Soepomo, et al. (1982). Kedudukan dan Fungsi Bahasa Jawa. Yogyakarta: Balai Penelitian Bahasa
  14. Poedjosoedarmo, Soepomo. (1968). Javanese Speech Levels. in Jurnal Indonesia, No. 6 (Oct.), Southeast Asia Program, Cornell University. p. 54-81
  15. Poedjosoedarmo, Soepomo. (1978). Kode dan Alih Kode. in Jurnal Balai Penelitian Bahasa. Widyaparwa No. 15. Yogyakarta: Balai Penelitian Bahasa
  16. Poedjosoedarmo, Soepomo. (2001). Filsafat Bahasa. Surakarta: Muhammadiyah University Press
  17. Poedjosoedarmo, Soepomo. (2017). Language Propriety in Javanese. in Journal of Language and Literature, Vol. 17, No. 1
  18. Searl, J.R. (1969). Speech Acts: An Essay in the Philosophy of Language. Cambridge: Cambridge University Press
  19. Sudaryanto. (1993). Metode dan Aneka Teknik Analisis Bahasa: Pengantar Penelitian Wahana Kebudayaan secara Linguistis. Yogyakarta: Duta Wacana University Press
  20. Sugiyono. (2012). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
  21. Wardhaugh, Ronald. (1988). An Introduction to Sociolinguistics. Oxford: Basil Blackwell

Last update:

No citation recorded.

Last update: 2021-10-29 03:38:57

No citation recorded.