2024-03-29T11:05:40Z
https://ejournal.undip.ac.id/index.php/index/oai
oai:ojs.ejournal.undip.ac.id:article/43120
2022-01-13T04:44:32Z
jspi:ART
nmb a2200000Iu 4500
"211217 2021 eng "
2580-118X
1412-8527
dc
Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review
Sander, Dapit Alex
Universitas Padjajaran https://orcid.org/0000-0002-0778-9476 https://orcid.org/0000-0002-0778-9476
Chan, Arianis
Universitas Padjajaran
Muhyi, Herwan Abdul
Universitas Padjajaran
brand image; price; product quality; purchasing decisions
Much research on purchasing decisions refers to price, product quality and brand image. This study aims to complement previous research. Research that has explored the relationship of brand image, price and product quality to purchasing decisions. The purpose of this study was to determine the operationalization of the influence of brand image, price, and product quality. This study will describe the interrelationships between variables in purchasing decisions in the context of marketing science. This study uses a systematic review process, namely an in-depth literature review of the results of 23 articles based on certain keywords and limitations. Based on the review produced a model that describes the influence of brand image, price and product quality on purchasing decisions. It is expected to be a reference and adoption of an approach to marketing activities. Future research is suggested to have more than one database and use more sources of research articles published over 10-20 years. It is hoped that future research with broad observations and results on how science continues to develop.
Master of Management Diponegoro University
2021-12-17 06:33:39
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/43120
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 20, No 3 (2021): Desember
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/43120/133390
Copyright (c) 2021 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/47848
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Pemasaran Sosial; Sejarah, Isu, dan Perkembangan Masa Kini
Fitrianto, Mohammad Eko
Department of Management, Economics Faculty, Universitas Sriwijaya https://orcid.org/0000-0002-7148-7245
Social marketing, History, Theory, Concept, Marketing-like activities, Social marketing mix
Tujuan: Paper ini membahas sejarah pemasaran sosial, serta isu-isu yang berkembangan saat ini. Konsekuensi dari perluasan konsep pemasaran (dari organisasi bisnis ke non-bisnis) yang berdampak pada banyak hal dibahas secara umum, dan arah perkembangan disiplin ilmu pemasaran sosial dengan tantangannya dimasa kini.
Metode: Paper konseptual ini menggunakan metode penelusuran sejarah dan aspek filosofi dari pemasaran sosial untuk memberikan pemahaman dan penjelasan dari fenomena pemasaran saat ini.
Temuan: Fakta tentang konsekuensi dari perluasan konsep pemasaran, membuka peluang banyak hal. bahwa terdapat relevansi apa yang disampaikan pada era sebelumnya tentang pemasaran sosial, dan membutuhkan penyempurnaan dan penyesuaian dengan kondisi sekarang.
• Marketing-like activity menjadi inti dari perluasan konsep pemasaran menjadi pemasaran sosial
• Marketing mix sebagai perangkat pemasaran sosial yang diadopsi dari pemasaran tradisional menuai beragam respon, mulai dari menambahkan, merevisi, maupun meninggalkannya.
• Perluasan pada fokus target audience, bukan hanya downstream, tapi juga midstream dan upstream.
• Untuk melaksanakan perubahan terencana pada perilaku, digunakan pendekatan teori-teori perilaku seperti: social learning theory, theory of planned behavior, maupun theory diffusion of innovations.
Pembahasan: Perkembangan pemasaran sosial menangkap beberapa isu-isu sosial baru yang muncul karena perkembangan masyarakat, seperti: isu teknologi (sisi gelap teknologi), kesehatan, lingkungan, peradaban dan lain-lain.
Keterbatasan: Paper ini merupakan kajian literatur yang membahas pemasaran sosial secara luas dan umum terkait isu-isu pemasaran sosial. Paper ini belum melakukan pembahasan lebih dalam pada topik-topik tertentu.
Originality/value: Paper ini mencoba merangkum isu-isu yang berkembang, cara penanganannya dan kemudian sintesa dengan tantangan yang dihadapi.
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/47848
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/22862
2022-01-13T04:32:21Z
jspi:ART
nmb a2200000Iu 4500
"190501 2019 eng "
2580-118X
1412-8527
dc
Kampanye Sosial Red Readerhood 2019 Untuk Meningkatkan Minat Baca Anak
Sari, Diah Kencana
London School of Public Relations
kampanye sosial; social campaign; event; literasi; minat baca
Big Bad Wolf Book Sale was first held in Kuala Lumpur, Malaysia, in 2009. seven years later, The Ministry of Culture and Education worked together with PT Jaya Ritel Indonesia to hold Big Bad Wolf Book Sale in Jakarta. Putting forward its vision and mission which is "Read to Enlight Nation", the book sale comes back in 2019 with its social campaign program known as "Red Readerhood". The purpose of the social campaign is to raise literacy by encouraging people to donate books within the sale event. This social campaign program employs Ronald D. Smith's 9 Steps of Strategic Planning to.
The Social Campaign Program Red Readerhood as a part of Big Bad Wolf Book Sale consists of three main sub-events: (1) pre-event; (2) event, and (3) post-event. School visitation in the Jabodetabek area involving story-tellers and press conference is the pre-event phase. The phase then continues with Red Readerhood Charity, Partnership, and competitions such as storytelling and Blogger & Vlogger competition. the post-event phase includes Book Charity Report, Radio Interview and Youtube Video Content
Master of Management Diponegoro University
2020-01-15 02:12:57
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/22862
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 18, No 1 (2019): Mei
eng
Copyright (c) 2019 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/48877
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Preferensi Konsumen terhadap Pembelian Produk Virgin Coconut Oil (Vco) di Kota Pontianak
Kurniati, Dewi
University of Tanjungpura http://orcid.org/0000-0003-3543-4127
Anggraysari, Diah
University of Tanjungpura
Aritonang, Marisi
University of Tanjungpura
Consumer, Preferences, Virgin Coconut Oil, Multiatribut Fishbein
Community activities have been disrupted because they are facing the Covid-19 pandemic, which can cause mild infections of the respiratory tract and lead to death. It is great important for the community to maintain a healthy immune system, such as consuming additional supplements of Virgin Coconut Oil. However, the knowledge of most people about VCO products and benefits is still very minimal, because there are many substitute products for herbal health supplements that are easily found by consumers in the online or offline market. The study was carried out in six sub-districts of Pontianak City with 45 respondents who were taken based on accidental sampling and analyzed using the Fishbein Multi-attribute method to identify product attributes and attributtes that are most considered by consumers in purchasing VCO products. The results showed the attributes that became consumer preferences in purchasing VCO products sequentially were the attributes of benefit (19.93), size (19.26), certification (19.05), nutrition (18.87), price (18.86 ), taste (18.75), label (18.56), scent (18.29), and shape (16.90). So therefore attributes of VCO products that are most considered by customers in making purchases are the attributes of benefits (19,93).
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/48877
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/45790
2024-01-24T09:10:57Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Transaksi Jual – Beli Online pada Masa Pandemi Covid-19 di Indonesia Retrected
Yuliana, Retno Rizki Dini
Badan Riset dan Inovasi Nasional
Adityawati, Septian Adityawati
Badan Riset dan Inovasi Nasional
pembelian online, penjualan online, keamanan bertransaksi online, pemasaran online, Covid-19
Pandemi Covid-19 yang melanda seluruh dunia sejak akhir tahun 2019 membuat aktivitas masyarakat terbatas, termasuk transaksi ekonomi. Penelitian ini bertujuan untuk menganalisis dampak Covid-19 terhadap perilaku masyarakat di Indonesia dalam melakukan pembelian dan penjualan secara online, serta mengetahui implikasi dari perubahan tersebut. Penelitian ini menggunakan analisis deskriptif kuantitatif dengan pengumpulan data melalui survei online. Hasil penelitian menunjukkan bahwa pembelian online meningkat secara signifikan, terutama didorong oleh produk kesehatan dan makanan siap saji. Peningkatan tersebut berdampak positif bagi UMKM, dimana ditemukan usaha-usaha baru yang didirikan sebagai respon dari tingginya permintaan. Terdapat pula responden yang baru memulai usaha dan juga sudah mulai mencoba memasarkan produknya secara online.
Master of Management Diponegoro University
2022-09-30 00:00:00
https://ejournal.undip.ac.id/index.php/jspi/article/view/45790
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/50007
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
The Effect of Hedonic Shopping Value and Impulsive Buying on Flash Sale
Abror, Mohammad
School of Business and Economics, Universitas Prasetiya Mulya
Jakarta, Indonesia
Flash sale; Hedonic shopping value; Impulsive buying
The research purpose is to assess effects of hedonic shopping value and impulsive buying on flash sale. Online questionnaires were used to collect the data for this research, which resulted in 286 valid questionnaires. Analysis shows novelty, escapism, and impulsive buying dimensions of hedonic shopping value positively affect discounted product purchasing intention on flash sale. During flash sale, high intensity shopping activities while consumers focus more on the low prices or entertainment value. Meanwhile there are no studies In Indonesia that assess consumers shopping behavior towards flash sale. For this reason, the research is originally to contribute to the literature.
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/50007
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/2149
2017-03-29T13:36:48Z
jspi:ART
oai:ojs.ejournal.undip.ac.id:article/47054
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Minat Konsumen terhadap Produk Dalam Negeri melalui Sikap Etnosentrisme (Produk Elektronik Miyako)
Oktavia, Tiara
UNIB
Minat pembelian terhadap sikap etnosentrisme konsumen
Seiring dengan berjalannya liberalisasi perdagangan dunia, pemerintah Indonesia lebih terbuka terhadap impor barang dari negara lain, terutama produk elektronik. Produk Miyako adalah produk yang dimiliki oleh anak bangsa Indonesia yang bertahan ditengah maraknya produk import elektronik. Untuk memperkuat strategi dan meningkatkan penggunaan produk lokal, perlu diketahui karakteristik etnik konsumen Indonesia. Tujuan utama dari penelitian ini adalah untuk mengetahui sikap etnosentrisme konsumen dan persepsi harga mempengaruhi sikap terhadap produk berdasarkan keputusan pembelian produk Miyako. Dalam melakukan pengukuran sampel peneliti menggunakan sebanyak 40 orang yang membeli produk Miyako di Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong.
Hasil dari penelitian mengatakan bahwa kedua variabel bebas memiliki pengaruh yang positif pada variabel sikap produk. Sebuah karakteristik sangat berpengaruh pada sikap produk dan secara tidak langsung bisa mempengaruhi keputusan pembelian. Memiliki hasil yang konsisten dengan penelitian sebelumnya, ditemukan bahwa sikap produk dapat mempengaruhi keputusan pembelian dan berfungsi sebagai variabel intervensi.
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/47054
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/47054/0
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/35873
2022-01-13T04:41:28Z
jspi:ART
nmb a2200000Iu 4500
"210505 2021 eng "
2580-118X
1412-8527
dc
Keputusan Pembelian Produk Limited Edition: Systematic Review
Herdiati, Meilisa Fani
Universitas Muhammadiyah Sidoarjo
Iriawan, Andi
Universitas Muhammadiyah Sidoarjo
Fitriyah, Hadiah
Universitas Muhammadiyah Sidoarjo
limited edition; scarcity cue; need for uniqueness; collaboration
Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.
Master of Management Diponegoro University
2021-12-16 19:03:58
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/35873
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 20, No 1 (2021): Mei
eng
Copyright (c) 2021 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/44512
2023-10-03T08:55:35Z
jspi:ART
nmb a2200000Iu 4500
"230718 2023 eng "
2580-118X
1412-8527
dc
Persepsi Konsumen dan Strategi Pemasaran dalam Pengembangan Agroindustri Tiwul Instan Produksi KWT Kenanga Ponorogo
Rahmawati, Agnes Ayu
Universitas Jember
Aji, Joni Murti Mulyo
Universitas Jember
Instant Tiwul, Consumer Perception, Consumer Satisfaction, Marketing Strategy
KWT Kenanga is an agro-industry driver made from cassava in Sidoharjo Village by processing cassava into instant tiwul. However, the number of production and sales of instant tiwul product "KWT Kenanga" tends to fluctuate and the remaining product is relatively large every month. Promotion of their products is not intensively carried out so that the market share of instant tiwul is relatively narrow. The purpose of this study was to determine consumer perceptions to formulate a marketing strategy with the application of STP and marketing mix. The analytical methods used are IPA analysis, CSI analysis, crosstabs analysis, cluster analysis, and biplot analysis with a sample of 85 people. The results showed that: 1) Based on the IPA analysis, the attributes whose performance had met consumer expectations were the attributes of taste, price, and benefits, then the attributes that needed to be improved were the attributes of packaging design, texture, and color. Based on the CSI analysis, the overall consumer perception is classified as "satisfied" with a CSI value of 78.4%, 2) Based on the cluster analysis, the groups formed are 3 segments. Based on crosstabs analysis, significant variables include age, occupation, frequency of purchase, interest in re-consuming, so that the selected target market is cluster 1 and cluster 3. Based on the biplot analysis, the positioning that can be arranged is "Instant tiwul is an alternative food to replace rice that is sold at affordable prices but has several health benefits".
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/44512
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/43387
2023-10-03T08:55:36Z
jspi:ART
nmb a2200000Iu 4500
"230503 2023 eng "
2580-118X
1412-8527
dc
Influence of Consumer Ethnocentrism in Buying Brand Ciao Product
Alfarazy, Naufal
Faculty of Social Science and Political Science
Padjajaran Univercity
Jl. Raya Bandung Sumedang
Ethnocentrism, CETSCALE, Fashion, Consumer Motivation, CEESCALE
In this study the author conducted research on the influence of consumer ethnocentrism in buying ciao brand products, the ciao brand is one of the businesses in the fashion sector that was founded in 2020, from the results of validity and reliability tests it is known that the results are valid and consumer ethnocentrism affects the purchase of ciao products This research is based on the CETSCALE and CEESCALE theories that exist on consumer motivation, with the ultimate goal of this study proposing a strategy using the STEPPS framework to increase the dimensions of consumer ethnocentrism.
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/43387
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/43387/134342
https://ejournal.undip.ac.id/index.php/jspi/article/download/43387/134343
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/51021
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Strategi Pemasaran Usaha Kopi Bubuk Merek Liber.co (Studi Kasus UMKM Liber.co di Kecamatan Sambas Kabupaten Sambas)
Savitri, Chery Andralea
Department Of Agribusiness, University Tanjungpura, Jl. Prof. Dr. H Jl. Profesor Dokter H. Hadari Nawawi, Pontianak Southeast, West Borneo, Indonesia 78124
The liber.co ground coffee business is a business that processes local Sambas Liberika coffee beans into coffee powder products in standing pouch packaging. This effort can be the best priority in improving the economic welfare of coffee farmers and introducing local liberal coffee products throughout Indonesia and abroad. However, the marketing activities of the liber.co ground coffee business have not been maximally distributed, so it requires an effective distribution channel. This study aims to analyze and determine alternative marketing strategies for the liber.co coffee powder business in Sambas Regency. This research was analyzed in 3 (three) stages, namely, 1) the input stage which analyzed IFE and EFE, 2) the internal and external factor matching stage with SWOT, and the strategic decision stage using QSPM. Determining strategies using the QSPM method produces alternative strategies, namely developing and increasing product existence on websites and digital social media in marketing up-to-date products, maintaining product quality and durability to increase consumer satisfaction, and strengthening cooperation with distributors to coffee suppliers, expanding distribution or partners other work. These three strategies are alternative strategies chosen to support the marketing strategy of the liber.co brand ground coffee business in marketing activities.
Keywords: Liber.co Ground Coffee, Marketing Strategy, IFE EFE Analysis, SWOT, QSPM
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/51021
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/45121
2023-10-03T08:55:36Z
jspi:ART
nmb a2200000Iu 4500
"220531 2022 eng "
2580-118X
1412-8527
dc
Pengaruh Digital Guerilla Marketing Terhadap Brand Awareness By.U (Survei terhadap Followers Instagram @Byu.Id)
Pitaloka, Lika
Universitas Padjadjaran
Herawaty, Tetty
Universitas Padjadjaran
Chan, Arianis
Department Administrasi Bisnis, Universitas Padjadjaran https://orcid.org/0000-0002-6163-1135
brand awareness, digital guerilla marketing, engagement, social media
To increase and spread awareness in the marketing process there are various things that can be done one of them by using a guerrilla marketing approach through digital media or commonly known as digital guerilla marketing to spread awareness and increase engagement on social media. This research aims to find out the influence of digital guerilla marketing on brand awareness on #SultanMahbyUbas campaigns on Instagram followers @byu.id. The research method used is verifiable descriptive analysis with survey design. The population of the study is Instagram by followers. You by criteria have seen or known information about the campaign by. U with the theme '#SultanMahbyUbas' conducted by by.U. This survey was conducted to 100 respondents using non probability sampling using purposive sampling. The results of this study state that there is a positive and significant influence of digital guerilla marketing on brand awareness.
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/45121
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/47380
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Designing A Digital Marketing Strategy for Bumbu Instan Noeya Products using Sostac Method
Athfal, Muhammad
Departmenet of Industrial Engineering, Telkom University, Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257
Wulandari, Sari
Departmenet of Industrial Engineering, Telkom University, Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257
Aurachman, Rio
Departmenet of Industrial Engineering, Telkom University, Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257
Digital Marketing; SOSTAC; Social Media Marketing
Bumbu Instan Noeya is a SME that is engaged in the culinary field, especially wet instant spices. Bumbu Instan Noeya sells its products through offline stores, supermarkets, and several social media and E-Marketplaces. Since the Covid-19 pandemic broke out in Indonesia, there has been an increase in sales through digital media by 26%, namely on Facebook media, but on other digital media there has been no increase in sales. This happened because the use of digital media on Noeya instant spices has not been optimal. This study aims to design a digital marketing strategy for Bumbu Instan Noeya products using the SOSTAC method which is organized into six stages, namely situation analysis, objective, strategy, tactics, action, and control. In this study, the results of the design of a digital marketing strategy obtained are the creation and optimization of social media (Social media Marketing) as a marketing and sales medium and other strategies, namely Social Media Optimization, Content Marketing, Video Marketing, Podcasts, Influencer Marketing, and User Generated-Content. In addition, Bumbu Instan Noeya is also working with several Instagram accounts that support products produced by MSMEs and will also open an online store through the E-Marketplace platform.
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/47380
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/40187
2021-12-16T20:18:07Z
jspi:ART
nmb a2200000Iu 4500
"210910 2021 eng "
2580-118X
1412-8527
dc
Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research
Candrawati, Krisnita
Universitas Gadjah Mada
Nuvriasari, Audita
Universitas Mercu Buana Yogyakarta https://scholar.google.co.id/citations?user=nzidHGoAAAAJ&hl=en
Bibliometric; Covid 19; Consumer Behavior
The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.
Master of Management Diponegoro University
2021-12-16 20:18:07
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/40187
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 20, No 2 (2021): September
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/40187/123620
Copyright (c) 2021 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/46680
2023-10-10T07:12:21Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Kepuasan Konsumen Sandal Swallow dengan Metode Statistik Deskriptif
Sajid, Muhammad Azmii
Departrmrnt of Psychology, Diponegoro UniversityDepartment of Psychology, Diponegoro University
Mahsun, Anisa Fadhila
Department of Psychology, Diponegoro University
Hadainingrum, Diah Permata
Department of Psychology, Diponegoro University
swallow slipper, satisfaction, quality.
This study aims to know how the quality and service of Swallow slip has a degree of customer satisfaction. The study was conducted ata total of 43 participants with 19 working participants, 24 of whom were 16 - year - old students or students Years and swallow slippers in the last six months. Data collection Is carried out using a likert scale method spread out. Data analysis from this study uses descriptive statistic study that aims to know analysis to know consumer satisfaction swallow. The study used a measure of the lyert scale with four points. From religious testing, we identify the cronbach alpha score by 0875, and from validity tests, we use different power tests with no aitem with a differential test score of 0.3. The descriptive statistical analysis test was obtained that the service aspect of the total value 4, the average service satisfaction aspect of 3.5, the quality aspect of 3.6, the brand aspect of 3.6, and the price aspect of 3.5. With the average acquisition of every aspect as noted, it could be argued that the consumer was satisfied with swallow slippers.
Master of Management Diponegoro University
2022-09-30 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/46680
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/14006
2017-04-09T06:51:36Z
jspi:ART
nmb a2200000Iu 4500
2580-118X
1412-8527
dc
KINERJA PEMASARAN : ANTESEDENS DAN KONSEKUENSI SEBUAH MODEL TEORETIKAL DASAR
Kiuk, Johanis William
Universitas Kristen Artha Wacana Kupang
Ketergantungan, Komunikasi, Kepercayaan, Komitmen, Orientasi Jangka Panjang, Orientasi Pasar, Kinerja Pemasaran, Keunggulan Bersaing Berkelanjutan
Persaingan dunia usaha yang semakin ketat mendorong setiap perusahaan menemukan upaya-upaya atau pendekatan-pendekatan yang tepat dalam membangun hubungan penjual-pembeli guna mencapai kinerja pemasaran yang optimal. Pendekatan relationship marketing menjadi fokus bagi penulis dalam mengkaji antecedents dan consequence dari kinerja pemasaran. Beberapa variabel relationship marketing (kepercayaan, komitmen) yang berpengaruh terhadap kinerja pemasaran dikaji secara lebih luas dalam tulisan ini berikut variabel-variabel lain yang memiliki kaitan erat dengan variabel di atas, seperti komunikasi, ketergantungan, orientasi pasar, dan orientasi jangka panjang. Dalam pada itu, keunggulan bersaing berkelanjutan juga dibahan dalam tulisan ini sebagai muara pencapaian kinerja pemasaran. Dari kajian teoritis melahirkan lima proposisi dan membentuk sebuah model dasar teoritik sebagai langkah awal dalam melakukan penelitian empiris
Master of Management Diponegoro University
2017-04-07 11:13:27
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/14006
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 5, No 1 (2006): Mei
eng
Copyright (c) 2017 JURNAL SAINS PEMASARAN INDONESIA
oai:ojs.ejournal.undip.ac.id:article/43956
2023-10-03T08:55:36Z
jspi:ART
nmb a2200000Iu 4500
"230503 2023 eng "
2580-118X
1412-8527
dc
Factors Affecting Customer Loyalty in Siloam Hospitals Kebon Jeruk and Lippo Village
Putri, Franzeska Olivia Indra
Hospital Administration and Management Studies, Universitas Pelita Harapan, Indonesia
Nur, Chintya
Hospital Administration and Management Studies, Universitas Pelita Harapan, Indonesia
Berlianto, Margaretha Pink
Customer Loyalty; Hospital; Service Quality; Customer Trust; Customer Value
The purpose of this study was to determine the effect of service quality, customer trust, and customer value on customer loyalty at the JCI standardized Siloam Hospital. Data collection in this study was conducted using an online questionnaire to 166 people who had visited Siloam Hospitals Kebon Jeruk and Lippo Village using simple random sampling method. Analysis using partial lease square-structural equation modeling (pls-sem) was carried out using the SmartPLS program to analyse the data. The findings from the study are that all the variables, which are service quality (interaction quality, physical environment quality, outcome quality), customer value and customer trust, have a positive relationship to customer loyalty at Siloam Hospitals Kebon Jeruk and Lippo Village.
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/43956
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/51117
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
The Effect of Festival Marketing on Consumer Perceptions at Shopee Double Days (Study on Wear Labels Consumer)
Martaputri, Fadhila Hana
Department of Business Administration, Universitas Padjadjaran, Jl. Raya Bandung Sumedang KM.21, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363
This research is intended to find out whether Festival Marketing affects Wear Labels Consumer Perception at Shopee Double Days. This research was conducted using a descriptive quantitative method, the population is Wear Label customers. Research data have been collected through questionnaires with a sample of 100 respondents using purposive sampling with female population characteristics aged 15-35 years. Data analysis was performed with a simple linear regression test using SPSS 25.0. This study resulted in the finding that Festival Marketing has a positive and significant effect on Wear Labels Consumer Perception at Shopee Double Days with an influence of 40.6%.
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/51117
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/45052
2023-10-03T08:55:35Z
jspi:ART
nmb a2200000Iu 4500
"230531 2023 eng "
2580-118X
1412-8527
dc
Konsistensi Identitas Citra Merek Produk Vespa di Mata Pengguna
Calystasia, Bunga
Program studi Desain Produk, fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta, Jl. Parangtritis No.KM.6, RW.5, Glondong, Panggungharjo, Kec. Sewon, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55188
Prasetya, Rahmawan Dwi
Program studi Desain Produk, fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta, Jl. Parangtritis No.KM.6, RW.5, Glondong, Panggungharjo, Kec. Sewon, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55188 https://orcid.org/0000-0002-0680-7038
Susanto, Endro Tri
Program studi Desain Produk, fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta, Jl. Parangtritis No.KM.6, RW.5, Glondong, Panggungharjo, Kec. Sewon, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55188 https://orcid.org/0000-0001-5336-5466
Identity; Brand Image; Attributes; Design Character
Brand identity is an important aspect of a product. The identity of a product is able to give a distinct impression that sticks in the memory of consumers. This makes it easier for consumers to recognize a brand with other similar brands. These characteristics then reflect the value of the brand image itself. This study aims to identify the consistency of the Vespa scooter design character and analyze the identity formation of the Vespa scooter on the Vespa product brand image that has been formed. The method used is a qualitative method with a case study approach conducted by interview, questionnaire, and literature study. In this study, data were obtained and analyzed in detail for each character attribute of the Vespa scooter design from year to year. The results of the study prove that Vespa scooters have consistent design character attributes from year to year. The Vespa scooter itself always maintains the main frame with almost the same shape. The consistent shape of the main frame has become the identity of the Vespa scooter because it has been maintained until now.
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/45052
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/50718
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Pengaruh Customer Satisfaction, e-service Quality, dan Trust terhadap e-wom Tokopedia di Indonesia
Hananto, Brian Alvin
Universitas Pelita Harapan
Indrawan, Indrawan
Universitas Pelita Harapan
Tokopedia; Customer Satisfaction; E-Service Quality; Trust; E-Wom; Indonesia
This study aims to see the effect of customer satisfaction, e-service quality, and trust towards e-wom using Tokopedia as the research’s object. For this research, data is collected using an online questionnaire. The number of respondents for this research is 133. For data analysis, the author uses PLS-SEM using SmartPLS. This research results show that customer satisfaction and trust positively affect E-Wom, while E-service quality does not positively affect E-Wom.
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/50718
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/50718/161348
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/39398
2022-01-13T04:42:44Z
jspi:ART
nmb a2200000Iu 4500
"210910 2021 eng "
2580-118X
1412-8527
dc
Systematic Literature Review: Peran Media Sosial Instagram Terhadap Perkembangan Digital Marketing
Watajdid, Nurul Islah
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Lathifah, Ari
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Andini, Dewi Syifa
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Fitroh, Fitroh
Universitas Islam Negeri Syarif Hidayatullah Jakarta
systematic literature review; instagram; digital marketing; pemasaran
Masalah utama dalam komunikasi pemasaran adalah saluran komunikasi yang dapat digunakan dalam program pemasaran. Tujuan penelitian ini adalah untuk menjawab pertanyaan tentang bagaimana peran media sosial Instagram terhadap perkembangan pemasaran digital. Penelitian ini menerapkan metode Systematic Literature Review. Berdasarkan hasil tinjauan literatur sistematis, Peneliti menemukan 136 artikel Scopus dalam pencarian menggunakan Publish or Perish dan bantuan aplikasi lain seperti Zotero, Mendeley, VOSViewer, dan Microsoft Excel yang kemudian disaring menjadi 55 artikel terpilih untuk dianalisis secara deskriptif. Temuan menunjukkan bahwa media sosial Instagram telah berkontribusi terhadap perkembangan pemasaran digital. Media sosial Instagram telah berperan menjadi media komunikasi pemasaran, meningkatkan kesadaran merek (brand awareness) mempengaruhi keterlibatan dan tingkah laku konsumen, dan menghasilkan data yang mendukung strategi pemasaran.
Master of Management Diponegoro University
2021-12-16 20:18:07
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/39398
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 20, No 2 (2021): September
eng
Copyright (c) 2021 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/46898
2023-10-10T07:12:21Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Systematic Literature Review: Peran Digital Influencer Terhadap Digital Marketing
Huzna, Assiva
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Fitroh, Fitroh
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Riadi, Hayya Apriligiani Mutiara
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Pinontoan, Dwiki Putra
Universitas Islam Negeri Syarif Hidayatullah Jakarta
digital influencer, digital marketing, social media influencer, pemasaran.
Digital Influencer kini tengah marak dilakukan oleh pelaku bisnis dalam mempromosikan produknya. Tujuan penelitian ini adalah untuk mengkaji peran penerapan digital influencer terhadap pemasaran digital. Penelitian ini menerapkan metode Systematic Literature Review. Berdasarkan hasil tinjauan literatur sistematis, Peneliti menemukan 144 artikel Scopus dalam pencarian menggunakan Publish or Perish dan bantuan aplikasi lain seperti Mendeley, VOSViewer, dan Microsoft Excel yang kemudian disaring menjadi 12 artikel terpilih untuk dianalisis secara deskriptif sesuai dengan topik pembahasan. Temuan menunjukkan bahwa digital atau social media influencer memberikan peranan yang dapat membantu pelaku usaha. Adapun peran dari digital influencer terhadap pemasaran digital diantaranya meningkatkan brand awareness, menjadi media komunikasi pemasaran (Word of Mouth), meningkatkan penjualan produk, dan empengaruhi tingkat loyalitas pengguna.
Master of Management Diponegoro University
2022-09-30 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/46898
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/14085
2017-04-10T12:17:58Z
jspi:ART
nmb a2200000Iu 4500
2580-118X
1412-8527
dc
SISTEM KONTROL ARMADA PENJUALAN: SEBUAH MODEL KONSEPSUAL DAN PROPOSISI PENELITIAN
Edward, Edward
Universitas Jambi
Kontrol Manajemen Penjua/an, Sistem Kontrol Armada Penjualan, Karakteristik Tenaga Penjualan, Kinerja Tenaga Penjualan
Tujuan sistem kontrol armada penjualan adalah untuk menjamin pencapaian tujuan-tujuan keorganisasian yang diinginkan. Akan tetapi, kajian-kajian riset terdahulu mengenai sistem kontrol armada penjualan pada umumhya menemukan hubungan-hubungan yang relatif lemah antara sistem kontrol dan kinerja tenaga penjualan. Bahkan sistem kontrol dapat membuat tenaga penjualan berperilaku disfungsional. Artikel ini menutup kesenjangan riset- riset terdahulu dengan mengajukan sebuah model yang komprehensif mengenai sistem kontrol armada penjualan, yakni model sistem kontrol yang mengkaji efek-efek tidak langsung di samping efek-efek langsung serta model efek-efek moderator dalam hubungan sistem kontrol dengan kinerja tenaga penjualan, yang ketiganya dirangkum dalam tiga proposisi spesifik yang dapat menjadi arahan bagi riset mendatang.
Master of Management Diponegoro University
2017-04-07 11:13:45
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/14085
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 5, No 3 (2006): Desember
eng
Copyright (c) 2017 JURNAL SAINS PEMASARAN INDONESIA
oai:ojs.ejournal.undip.ac.id:article/43973
2023-10-03T08:55:36Z
jspi:ART
nmb a2200000Iu 4500
"230503 2023 eng "
2580-118X
1412-8527
dc
The Effect of Relationship Marketing and Promotion on Consumer Loyalty through Consumer Satisfaction Study on Shopee Users in Sumenep District
Rizal, Moh
UNIVERSITAS ISLAM MALANG
With the development in information technology that is increasingly modern, the world of trade and business is also growing. This is a challenge for shopee to be able to continue to bring new innovations and maintain consumer loyalty. Therefore, considering the importance of providing convenience and security to buyers and sellers, it also provides promotions that can attract consumers to make purchases for buyers. Building strong and mutually beneficial relationships so that in the concept of relationship marketing, marketers strongly emphasize the importance of long-term good relationships with consumers. This research aims to determine the partial influence and mediation between relationship marketing and promotion on consumer satisfaction and consumer loyalty. The study used a non-probability sampling method with the spread of questionnaires online by 110 respondents. And research analysis techniques use Partial Least Square (PLS) with program 3.0. The results showed partially relationship marketing and promotion had a positive and significant effect on consumer satisfaction, relationship marketing and consumer satisfaction had a positive and significant effect on consumer loyalty. Promotions have a positive but insignificant effect on consumer loyalty. Consumer satisfaction is able to mediate between the influence of relationship marketing on consumer loyalty, while consumer satisfaction has not been able to mediate between the influence of promotion on consumer loyalty.
Keywords: relationship marketing, promotion, consumer satisfaction, consumer loyalty
Master of Management Diponegoro University
2023-05-31 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/43973
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 1 (2022): Mei
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/55684
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Electronic Word of Mouth (Ewom) dan Sosial Media Marketing untuk Layanan Transportasi Online: Tinjauan Literatur Sistematis
Anggraini, Dewi
Universitas Negeri Padang
Wardi, Yunia
Universitas Negeri Padang
Abror, Abror
Universitas Negeri Padang
Dwita, Vidyarini
Universitas Negeri Padang
Electronic Word of Mouth; Pemasaran Media Sosial; Jasa Transportasi Berbasis Online
Media sosial menciptakan saluran komunikasi digital untuk berinteraksi dengan pelanggan dan membutuhkan perhatian untuk memperluas pemahaman pemasaran. Penelitian ini bertujuan untuk mengkaji keterlibatan media sosial dalam kajian manajemen pemasaran jasa transportasi berbasis online. Studi ini menganalisis semua artikel yang dapat diakses dari artikel terindeks Scopus. Hasil penelitian ini adalah terdapat sejumlah dimensi yang paling mempengaruhi, diantaranya niat beli sebanyak 8 dan layanan jasa transportasi berbasis online sebanyak 3. Secara keseluruhan, kajian dalam penelitian ini membahas perkembangan electronic word of mouth dalam pemasaran jasa transportasi berbasis online, tantangan yang dihadapi, metode yang digunakan dan model pemetaan dimensi.
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/55684
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/46663
2023-10-10T07:12:21Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Systematic Literature Review: Peran Hashtag dalam Meningkatkan Visibilitas Konten Sosial Media (Studi Kasus: Instagram)
Fahrezi, Muhammad Alqi
Department of Information Systems, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Tim., Kota Tangerang Selatan, Banten 15412 https://orcid.org/0000-0001-6181-0507
Al Mushauwir, Abdillah
Department of Information Systems, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Tim., Kota Tangerang Selatan, Banten 15412
Nur Rahman, Wildan
Department of Information Systems, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Tim., Kota Tangerang Selatan, Banten 15412
Fitroh, Fitroh
Department of Information Systems, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jl. Ir H. Juanda No.95, Cemp. Putih, Kec. Ciputat Tim., Kota Tangerang Selatan, Banten 15412
systematic literature review, Instagram hashtag, content visibility
Media sosial menjadi salah satu platform yang tepat bagi para digital marketer untuk meningkatkan bisnis mereka, khususnya penggunaan sosial media yang kerap berkembang dari tahun ke tahun. Terdapat berbagai cara yang dapat digunakan guna mejangkau audiens yang luas, salah satunya penggunaan hashtag. Hashtag berperan penting dalam meningkatkan visibilitas konten sosial media, khususnya Instagram. Namun, penggunaan hashtag pada Instagram hanya dibatasi sebanyak 30 hashtag saja, oleh karena itu, pemilihan hashtag harus dilakukan secara maksimal. Dalam penelitian ini ditemukan 200 jurnal terkait yang sebagian besar terindeks di Scopus dengan menggunakan bantuan aplikasi Publish or Perish 8 dengan kata kunci “Instagram Hashtag”. Peneliti juga mencoba mencari sumber lain seperti buku atau laman situs web. Hasil dari penelitian menunjukkan bahwa hashtag memang memiliki peran penting dalam meningkatkan user-engagement dan visibilitas konten, hal ini dibuktikan dimana topik mengenai bisnis retail mengalami momentum besar karena penggunaan hashtag. Selain itu, dijelaskan juga perspektif 3L yang dapat membantu para pelaku bisnis atau digital marketer dalam menganalisis hashtag dan hal apa yang harus mereka lakukan sebelum memilih hashtag untuk digunakan pada konten yang akan mereka publikasikan.
Master of Management Diponegoro University
2022-09-30 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/46663
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/50283
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
The Effect of Service Marketing Mix on Students Decisions to Choose State-based Vocational School
Khoirinindyah, Safitri
Universitas Muhammadiyah Sidoarjo
Sriyono, Sriyono
Universitas Muhammadiyah Sidoarjo
Marketing mix; school choice; education
The purpose of this study was to find out the condition of the marketing mix in vocational senior high schools and to determine the simultaneous dan partial influence of product, price, location, promotion, people, facilities, and processes on the student's decisions in choosing vocation senior high school also which of the marketing mix variable has the dominant influence. The purpose of marketing in education was to build a good school image that will attract new students, marketing mix in education elements can be controlled by organizations to communicate with students and can be used to satisfy the students. The research method is quantitative research, using 195 respondents as a sample with a simple random sampling technique. Data gathering using questioner, documenting, and observation. Data analysis using multiple linear regression analysis. Hypothesis test, F test, and t-test. Results showed the simultaneous product, price, location, promotion, people, facilities, and processes influence the decisions of students, which is a positive and significant influence. Partially, products, price, location, promotion, and physical evidence have a positive and significant influence, but people and processes have no significant influence on the decisions of students. Further research could be done by adding an independent variable so it would gain another variable that influences students of school choice, for example, school image, the influence of family, etc.
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/50283
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/50283/159772
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/40326
2021-12-17T06:33:39Z
jspi:ART
nmb a2200000Iu 4500
"211217 2021 eng "
2580-118X
1412-8527
dc
Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia
Primadana, Ligasyah Arnanda
Institut Teknologi Bandung
Ramdani, Muhammad Abdilah
Institut Teknologi Bandung
Sahara, Shifa Hustima
Institut Teknologi Bandung
Aprianingsih, Atik
Institut Teknologi Bandung
Business Performance; Conceptual Paper; Covid-19; Indonesia; SMEs, Transformation Drivers
The purpose of this study is to understand transformation drives using past research as the basis of argument on every variable with business performance as the measurement standard. The research using deep searching of journal databases, the output is conducting a conceptual framework. The transformation drivers in our conceptual framework have six factors namely organization, technology, consumer behavior, financial, external support, and network with the measure of success of that transformation drives using business performance. The result is that the past research supports all the purposes of points in the variable that can positively contribute to business performance.
Master of Management Diponegoro University
2021-12-17 06:33:39
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/40326
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 20, No 3 (2021): Desember
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/40326/124060
https://ejournal.undip.ac.id/index.php/jspi/article/download/40326/124062
https://ejournal.undip.ac.id/index.php/jspi/article/download/40326/124063
Copyright (c) 2021 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/47421
2024-01-24T10:06:17Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Effect of Online Customer Review, Online Customer Rating, Online Trust, and Price on Interest to Buy Marketplace in Indonesia
Naomi, Intan Prilia
Management Study Program, Universitas Nusa Putra
Ardhiyansyah, Andri
Department of Management, Universitas Nusa Putra Sukabumi
Buying interest, Online customer rating, Online customer review, online trust, price.
The rapid development and progress of the internet have led to a shift in consumer behavior, namely, consumers who are starting to be interested in shopping online. The difference lies in the ability of consumers to assess the products they are interested in purchasing decisions. For that, we need to determine what factors can influence consumer buying interest so that it can cause the phenomenon of increasing online shopping trends in Indonesia, especially in terms of online customer review variables, online customer ratings, trust, and prices. This research is quantitative research with a survey method. The population in this study were all online marketplace users in Indonesia, and the sampling technique used purposive sampling with a total sample of 210 respondents. The data collection technique used an online questionnaire that the instrument had tested. The data analysis technique used to answer the hypothesis is partial and simultaneous testing with the help of multiple regression using the Software Statistical Product and Service Solution (SPSS 25. The findings in this study note that online customer reviews, online customer ratings, online trust, and prices have a positive and significant effect on buying interest in the marketplace in Indonesia, either partially or simultaneously.
Master of Management Diponegoro University
2024-01-24 10:06:17
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/47421
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 3 (2022): Desember
eng
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/14565
2020-04-17T18:23:45Z
jspi:ART
nmb a2200000Iu 4500
"170601 2017 eng "
2580-118X
1412-8527
dc
PENGUKURAN KEPUASAN PESERTA JKN MELALUI PENDEKATAN IMPORTANCE-PERFORMANCE ANALYSIS
Lusianti, Dina
Fakultas Ekonomi Universitas Muria Kudus
Kepuasan, JKN, IPA
Peogram Jaminan Kesehatan Nasional (JKN) yang diselenggarakan oleh BPJS Kesehatan menerapkan sistem kendali mutu dan kendali biaya. Pelayanan yang diberikan diharapkan dapat memberikan jaminan kesehatan bagi seluruh rakyat Indonesia. Tidak hanya kepastian jaminan, BPJS Kesehatan senantiasa berupaya menempatkan kepuasan Peserta JKN sebagai salah satu kinerja yang harus terus ditingkatkan. Sebagai upaya peningkatan kepuasan Peserta maka dilakukan pendekatan melalui Importance-Performance Analysis (IPA). Melalui pendekatan IPA dapat diketahui besaran indeks kepuasan Peserta sekaligus analisa mengenai atribut yang membutuhkan penanganan lebih lanjut guna meningkatkan kepuasan Peserta JKN. Diperoleh indeks kepuasan Peserta JKN Cabang Pati pada hal layanan administrasi sebesar 88,85 persen. Adapun atribut yang perlu ditingkatkan adalah mengenai jaminan waktu apabila terdapat kendala aplikasi karena adanya maintenance maupun perbaikan lainnya.
Master of Management Diponegoro University
2017-06-01 00:43:42
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/14565
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 16, No 1 (2017): Mei
eng
Copyright (c) 2017 JURNAL SAINS PEMASARAN INDONESIA
oai:ojs.ejournal.undip.ac.id:article/47001
2023-10-10T07:18:27Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Brand Reputation and Emotional Attachment of Customers in Selected Quoted Deposit Money Banks in Asaba, Delta State, Nigeria
okolie, ugo chuks
delta state university, abraka, nigeria
Erakpotobo, Oyovwevotu Vincent
Dennis Osadebay University, Asaba, Nigeria
The purpose of this study is to look at the impact of brand reputation on customer emotional attachment in a few selected quoted deposit money banks in Asaba, Delta State, Nigeria. In order to investigate the variables, the study used a cross-sectional survey. The primary source of data was a self-administered questionnaire that yielded 73 valid responses. The Spearman correlation and multiple regression statistics were used to assess the hypotheses. The tests were conducted with a 95% confidence interval and a significance level of 0.05. Customers' emotional attachment to selected quoted deposit money banks in Asaba, Delta State, Nigeria is favorably and considerably influenced by brand reputation, according to the findings of the study. The research also found that good brand satisfaction, affection and identification were associated with quoted deposit money banks in Asaba, Delta State. The study suggests, among other things, that bank executives ensure that they can be easily distinguished from their competitors by carefully crafting an identity that is distinct from their competitors' and clearly communicating their performance history and reputation to customers and the general public.
Master of Management Diponegoro University
2022-09-30 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/47001
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/45279
2023-10-10T07:12:21Z
jspi:ART
nmb a2200000Iu 4500
"220930 2022 eng "
2580-118X
1412-8527
dc
Comparative Analysis of Post Office Service Quality with JNE in Purworejo
Haryanto, Niko Dwi
Politeknik STIA LAN Bandung
Service Quality, CZOT, CZSQ, CZIPA
The hardest thing for a company to do is to assess the quality of its service with competitors in the same sector, most companies only assess the quality of service to their own customers, and it makes it difficult for companies to grow and develop, especially for the post office in the midst of many other expedition services and one of them is JNE. The scope of the research is Purworejo, Central Java. The number of samples is 110 people consisting of 55 Pos and JNE customers. The sampling technique used was accidental sampling. The data testing technique uses validity and reliability tests. The analysis technique used in this study is carried out using the Customer Zone of Tolerance Quality (CZSQ) which is integrated with Importance Performance Analysis (IPA) and becomes CZSQ-IPA (CZIPA). The results showed that Pos with the CZIPA matrix method, there were 3 attributes in quadrant 1, 4 attributes in quadrant 2, 5 attributes in quadrant 3 and 6 attributes in quadrant 4. The conclusions in this study indicate that there are 2 main priorities for improvement, namely responses to suggestions and complaints from customers with d value of -3.04 and the ability of employees to solve customer problems with a d value of -2.14.
Master of Management Diponegoro University
2022-09-30 00:00:00
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/45279
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 21, No 2 (2022): September
eng
Copyright (c) 2023 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
oai:ojs.ejournal.undip.ac.id:article/49575
2024-01-24T10:06:36Z
jspi:ART
nmb a2200000Iu 4500
"240124 2024 eng "
2580-118X
1412-8527
dc
Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepercayaan Pasien pada Rumah Sakit Khusus Gigi dan Mulut Pendidikan Universitas Airlangga
Damayanti, Ni Wayan Eka
Faculty of Public Health Airlangga University
JL. Dr. Ir. H. Soekarno, Mulyorejo, Kec. Mulyorejo, Surabaya.
This study aims to find out how the influence of promotion (advertising. Sales promotion, and public relations) and service quality (Tangibles, Empathy, Reliability, Responsiveness and Assurance) on patient trust (Ability, Benevolence and Integrity) at Hospital Teeth and Mouth Unair. The population in this study were patients who visited RSKGMP Unair. With 100 samples, sampling uses the Slovin formula. The research data collection is in the form of primary data, with questionnaires as research instruments and secondary data in the form of company archives, the dta analysis used is using multiple linear regression, determination test, t test and f test with the help of the SPSS program. From the results of data analysis which includes tests of validity, rebility, and multiple linear regression, the results of the t test show the calculation of t count (9.653)> t table (1,984) and sig. (0,000) <0,05. This means that the Promotion variable has a significant effect on Patient Trust. And the results of the study indicate the calculation of t arithmetic (8.995)> t table (1,984) and sig. (0,000) <0.05. This means that the Service Quality variable has a significant effect on Patient Trust and based on the simultaneous test it is concluded that promotion and service quality together have a significant effect on patient trust with a large influence of 56.6% at RSKGMP Unair. Keywords: Promotion, Service Quality, Patient Trust, Patient, Dental Hospital
Master of Management Diponegoro University
2024-01-24 10:06:36
application/pdf
https://ejournal.undip.ac.id/index.php/jspi/article/view/49575
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science); Vol 22, No 1 (2023): May
eng
https://ejournal.undip.ac.id/index.php/jspi/article/download/49575/157032
Copyright (c) 2024 Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)