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Issue Title
Vol 16, No 1 (2017): Mei Study of Antecedent of Customer Satisfaction and Loyalty for Kompas Klasika Jateng & DIY

Maria Moniqua Ratna, Harry Soesanto, I Made Sukresna

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Vol 16, No 1 (2017): Mei Study of Influence of Customer Relationship Management on Customer Satisfaction in CV Batik Semarang16

Siti Shofiah, I Made Sukresna, Sugiono Sugiono

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Vol 16, No 2 (2017): September STUDY ON THE INFLUENCE OF POSITIONING STRATEGY, PRODUCT QUALITY, SERVICE QUALITY AND CORPORATE IMAGE TO DECISION OF SAVING AT BANK BJB TEGAL BRANCH

Sandy Baytu Thauhid, Susilo Toto Raharjo, Harry Soesanto

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Vol 13, No 3 (2014): Desember STUDY TENTANG KEPUASAN PELANGGAN DAN MINAT MEMBELI ULANG

Muhammad Ma'mun, Ibnu Widiyanto, Mudiantono Mudiantono

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Vol 14, No 1 (2015): Mei SWITHING INTENTION DENGAN MEDIASI KETIDAKPUASAN NASABAH

Irvan Ryandi Nurdin

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Vol 17, No 3 (2018): Desember THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang)

Angela Mariska, Harry Soesanto, Mahfudz Mahfudz

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Vol 17, No 1 (2018): Mei THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City)

Septy Setia Nugraha

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Vol 17, No 2 (2018): September THE EFFECT OF PRODUCT FASCINATION, SERVICE FASCINATION, AND COMPETITIVE POWER OF TARIFF ON CUSTOMER SATISFACTION AND IMPACT ON TRANSACTION DECISIONS (Study on Agent BRILink BRI Branch of Pati)

Rizal Mahdi Kurniawan, Harry Soesanto, Sugiarto Sugiarto

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Vol 17, No 3 (2018): Desember THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG

Nindita Gabriele Pragunadi, I Made Sukresna, Sutopo Sutopo

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Vol 16, No 3 (2017): Desember THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY AND ATTRIBUTES RELATED TO SERVICE AS BRAND SWITCHING ANTICIPATION AND THEIR IMPLICATION ON CUSTOMERS’ SATISFACTION

Arief Hidayat, Harry Soesanto, Mahfudz Mahfudz

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Vol 16, No 2 (2017): September THE IMPACT OF TRAINING QUALITY, MANAGERIAL SKILL AND SALES MOTIVATION ON DEVELOPING SALESMAN PERFORMANCE TO INCREASE SALES EFFECTIVENESS

Elvira Novita, Harry Soesanto, Sutopo Sutopo

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Vol 17, No 3 (2018): Desember THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)

Novita Lely Markus, Susilo Toto Raharjo, Mahfudz Mahfudz

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Vol 16, No 2 (2017): September THE INFLUENCE OF SALES TRAINING QUALITY, SALES EXPERIENCE, AND SMART WORKING ON SALESMAN PERFORMANCE

Hanasta Toar Wibawa, Edy Rahardja, I Made Sukresna

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Vol 19, No 1 (2020): Mei The Roles of Environmental Concern, Green Perceived Value, Subjective Norms, and Green Trust Towards Green Hotel Purchase Intention

Marsya Rizqia Chairunnisa, Mirwan Surya Perdhana

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Vol 16, No 3 (2017): Desember THE STRATEGY TO IMPROVE SALESPERSON’S PERFORMANCE BY SALESPERSON’S TECHNICAL COMPETENCY, SALES SOFT CAPABILITY, SERVICE ORIENTATION, AND ADAPTIVE SELLING

Shandy Ibnu Zakaria, Augusty Tae Ferdinand, Susilo Toto Raharjo

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Vol 3, No 1 (2004): Mei UPAYA PENINGKATAN KINERJA PEMASARAN DENGAN KONSEP MARKETING STRATEGY MAKING PROCESS MELALUI KREATIVITAS STRATEGI DAN PEMBELAJARAN ORGANISASIONAL

wilhelmina adipoetra

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Vol 7, No 2 (2008): September WITHDRAWN: Studi mengenai inovasi produk pada usaha kecil kerajinan ukiran di jepara

Farida Indriani, Eko Prasetyowati

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