PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN

Muhamad Fitra Alfajri; Viranda Adhiazni; Qurrotul Aini

doi:10.14710/interaksi.8.1.34-42

DOI: https://doi.org/10.14710/interaksi.8.1.34-42

PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN

Muhamad Fitra Alfajri - Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia

Viranda Adhiazni - Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia

*Qurrotul Aini - Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia

Received: 29 May 2019; Published: 30 Jun 2019.

Citation Format:

Abstract

Currently Instagram is not only a means of communication and information, but has plagued several sectors, especially marketing. One marketing that often happens on Instagram is sales, advertising, branding, and service. To support marketing activities, it needs to be done not only through conventional or old ways, but also should use social media to better reach all the desired consumers. This study aims to find out the focus on the use of Social Media Analytics tools on Instagram as a medium in increasing marketing effectiveness. This research is qualitative descriptive by using purposive sampling technique. Social Media Analytics that is implemented by Instagram in helping users of business profiles is by providing Insight features in which there are three functions, namely activity, audience and content provided in the form of data visualization. The utilization of the insight feature on Instagram has an important role in helping business users in increasing the effectiveness of marketing their products and services.

Fulltext View|Download

Keywords: Social Media Analytics, Instagram, Marketing Effectiveness

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 8, No 1 (2019): June 2019

Recent articles

PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN DINAMIKA PROSES KOMUNIKASI DAN TRANSFER INFORMASI KESEHATAN PADA PENGELOLAAN TAMAN TOGA KOMUNIKASI ANTARBUDAYA ETNIS LOKAL DENGAN ETNIS PENDATANG : STUDI PADA MAHASISWA/I FAKULTAS ADAB DAN ILMU BUDAYA UIN SUNAN KALIJAGA YOGYAKARTA More recent articles

Most cited articles

Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang Stigmatisasi Pemberitaan Terorisme di Media Massa Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA More cited articles

Aer, Y. (2014). Analisis Media Sosial “Path” Sebagai Media Informasi Di Kalangan Klub Basket Total E&P Indonesia balikpapan. Ilmu Komunikasi, 2(4), 102–113
Ahmad, I. (2019). The Most Popular Social Media Platforms of 2019. Retrieved April 8, 2018, from https://www.digitalinformationworld.com/2019/01/most-popular-global-social-networks-apps-infographic.html
Aziz, A., Mursityo, Y. T., & Rachmadi, A. (2018). Analisis Penggunaan Media Sosial Instagram dan Pengaruhnya Terhadap Business Performance Satisfaction ( Studi Pada Pengusaha Kuliner Di Kota Malang ). Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 2(11), 5708–5717
Cakranegara, P. A., & Susilowati, E. (2017). Analisis strategi implementasi media sosial (studi kasus ukm “xyz” ). Perusahaan Studi Manajemen, 2(2), 1–16
Dwianto, A. G., Iqbal, M., & Alfisyahr, R. (2018). Analisis Dampak Pemasaran di Media Sosial Online Terhadap Citra Merek, Minat Beli Konsumen, dan Net Promoter Score (Pendekatan Eksperimental Virtual Brand Following pada aplikasi Instagram produk Fast Moving Consumer Goods @erigostore pada Mahasiswa S1 Un. Jurnal Administrasi Bisnis, 55(1), 91–99
Holsapple, C., Pakath, R., & Hsiao, S. (2014). Business Social Media Analytics : Definition , Benefits , and Challenges. Twentieth Americas Conference on Information Systems, Savannah, (2010), 1–12
Irma, A. (2017). Peran Instagram Sebagai Media Komunikasi Pemasaran Bisnis Online (Studi Deskriptif Kualitatif Pada Bisnis Online Beautyhomeshop). Jurnal Online Kinesik, 4(2), 1–12
Kartikasari, P. N. (2014). Pengaruh Komunikasi Pemasaran Terpadu terhadap Ekuitas Merek. JURNAL INTERAKSI, 3(2), 162–167. https://doi.org/10.14710/INTERAKSI.3.2.162-167
Kinanti, S. P., & Putri, B. P. S. (2019). Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic. Jurnal Komunikasi, 9(1), 53. https://doi.org/10.24912/jk.v9i1.164
Mukhsin, R., Mappigau, P., & Tenriawaru, A. N. (2017). Pengaruh Orientasi Kewirausahaan Terhadap Daya Tahan Hidup Usaha Mikro Kecil Dan Menengah Kelompok Pengolahan Hasil Perikanan Di Kota Makassar. Analisis, 6(2), 188–193
Noprianto, E. (2018). Pemanfaatan Media Sosial Dan Penerapan Social Media Analytics (Sma) Untuk Perpustakaan Di Indonesia. Jurnal Pustaka Budaya, 5(2), 1–10. https://doi.org/10.31849/pb.v5i2.1583
Rudyanto. (2018). Pengaruh pemasaran jejaring media sosial dan keterkaitan konsumen terhadap niat beli konsumen. Jurnal Manajemen Dan Pemasaran Jasa, 11(2), 177–200. https://doi.org/10.25105/jmpj.v11i2.3126
Satyadewi, A., Hafiar, H., & Nugraha, A. (2017). Pemilihan Akun Media Sosial Instagram oleh Holiday INN Bandung. JURNAL THE MESSENGER, 9(2), 153–162
Setiawan, R. A., & Setyohadi, D. B. (2017). Analisis Komunikasi Sosial Media Twitter sebagai Saluran Layanan Pelanggan Provider Internet dan Seluler di Indonesia. Journal of Information Systems Engineering and Business Intelligence, 3(1), 16. https://doi.org/10.20473/jisebi.3.1.16-25
Social, W. are. (2019). Most Active Social Media Platforms. Retrieved May 11, 2019, from https://tekno.kompas.com/read/2019/02/05/11080097/facebook-jadi-medsos-paling-digemari-di-indonesia
Supratman, L. P. (2018). Penggunaan Media Sosial oleh Digital Native. Jurnal ILMU KOMUNIKASI, 15(1), 47–60. https://doi.org/10.24002/jik.v15i1.1243
Suryani, I. (2017). Pemanfaatan Media Sosial Sebagai Media Pemasaran Produk Dan Potensi Indonesia Dalam Upaya Mendukung Asean Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf Ri Dan Facebook Disparbud Provinsi Jawa Barat). Jurnal Komunikasi, 8(2), 123–138. https://doi.org/10.20885/komunikasi.vol8.iss2.art2
Umami, Z. (2015). Social Strategy Pada Media Sosial Untuk Promosi Pariwisata Daerah Istimewa Yogyakarta. Jurnal Interaksi, 4(2), 195–201
Wicaksono, K. C. B. (2013). Mengukur Efektivitas Social Media Bagi Perusahaan. BINUS BUSINESS REVIEW, 4(1), 551–564

Last update:

Akun Instagram Lambe Turah sebagai Media Informasi dan Bisnis Perspektif Teori Industri dan Ayat Muamalah
Bustanul Karim, Ika Ariyati, Eka Prasetiawati. Bulletin of Indonesian Islamic Studies, 2 (1), 2023. doi: 10.51214/biis.v2i1.502
ANALISA DAN DESAIN KONTEN INSTAGRAM YANG MENARIK DAN BERDAMPAK POSITIF PADA INTERAKSI PENGGUNA
Sri Mulyani, Purwatiningtyas Purwatiningtyas, Yunus Anis. Rabit : Jurnal Teknologi dan Sistem Informasi Univrab, 9 (2), 2024. doi: 10.36341/rabit.v9i2.4687
Peningkatan Kapasitas dan Kemampuan Bisnis Online: Studi Kasus Makeupuccino
Marenda Ishak Sonjaya Sule, Shantosa Yudha Siswanto. Wikrama Parahita : Jurnal Pengabdian Masyarakat, 5 (1), 2021. doi: 10.30656/jpmwp.v5i1.2627
Effectiveness of storytelling as a digital promotion strategy on Omah Berkat’s instagram social media
Kukuh Lukiyanto, Yudha Prosto Skenoma, Wulan Puji Lestari. PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON GREEN CIVIL AND ENVIRONMENTAL ENGINEERING (GCEE 2023), 3110 , 2024. doi: 10.1063/5.0194111

Last update: 2025-06-24 18:16:03

No citation recorded.

In order to be accepted and published by Interaksi: Jurnal Ilmu Komunikasi, the author (s) who submit a manuscript should complete the review process. Interaksi: Jurnal Ilmu Komunikasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Interaksi: Jurnal Ilmu Komunikasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The journal allows the authors to hold the copyright and retain publishing rights without restrictions.
Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.