Manajemen Etis : Sebuah Strategi Baru Bisnis

Prayogo Prasojo

doi:10.14710/jbs.3.2.79

DOI: https://doi.org/10.14710/jbs.3.2.79

Manajemen Etis : Sebuah Strategi Baru Bisnis

*Prayogo Prasojo - Magister Manajemen UNDIP, Indonesia

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Abstract

Arus globalisasi sudah tidak dapat dibendung lagi. Siap tidak siap gelombang globalisasi akan menghampiri teras-teras belahan dunia termasuk Indonesia. Dunia bisnis pun perlu bersiap-siap menyiapkan payung untuk menghadapi hujan ekonomi global. Persiapan yang matang dan penerapan strategi tepat merupakan jalan keluar untuk tetap dapai tetap eksis ditengah persaingan bisnis yang kian cepal seperti saat ini.Selama ini dalam dunia bisnis telah tumbuh anggapan untuk dapat bertahan perusahaan diperbolehkan menerapkan sega/a macam cara selama itu mampu mempertahankan bangunan usahanya dan mampu mencetak laba. Maka praktek bisnis dengan menerapkan manajemen "win-win solusion" dan bisnis yang berpola pada etika sepertinya sebuah ungkapan basa-basi. Karena bisnis don moral dalah dua sisi yang berbeda

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Section: Articles

Language : ID

In Vol 3, No 2 (1999): Juli

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