BibTex Citation Data :
@article{JBS39948, author = {Loethano Novi Syukriadi and Yos Sunitiyoso}, title = {Scenario Planning Approach for PT. ViewTron Indonesia in Developing it’s Business in Indonesia}, journal = {JURNAL BISNIS STRATEGI}, volume = {30}, number = {1}, year = {2021}, keywords = {scenario planning; uncertainties; implications; options; early warning signals}, abstract = {A market report says that the projectors’ business is growing promisingly over the next five years, globally. Asia Pacific market is a region that shows an increasing sales trend. In Indonesia, PT. ViewTron (the name is made vague due to confidentiality), an importing projectors company established in 2018, is growing significantly. However, due to the Covid-19 pandemic, the sales volume dropped drastically. The management is concerned about the future business of the company in Indonesia and what best strategies to deal with such future uncertainties. The scenario planning approach is selected to address the management’s concerns. A qualitative research methodology is used to analyze the situations that affect the company. A 2x2 matrix of scenario framework is developed reflecting critical uncertainties that might affect future business of PT ViewTron. The scenario shows the plausibility of future situations and offers strategy options for the company to manage the implications of each scenario. Before the occurrence of a scenario, the management should define early warning signals to alert the company on which scenario it is heading toward and what actions to take. By setting thorough scenario planning, the management could develop strategies that may envision future business uncertainties confidently.}, issn = {2580-1171}, pages = {66--89} doi = {10.14710/jbs.30.1.66-89}, url = {https://ejournal.undip.ac.id/index.php/jbs/article/view/39948} }
Refworks Citation Data :
Article Metrics:
Last update:
Last update: 2025-10-23 09:00:59
To have their manuscript accepted and published by Jurnal Bisnis Strategi, authors must complete the review process. Articles in Jurnal Bisnis Strategi are published under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), allowing readers to view, share, and adapt the material, including for commercial purposes, under the following conditions:
Attribution: Proper credit must be given to the authors, a link to the license must be provided, and any changes made must be indicated. This must be done in a reasonable way, but not in a manner that suggests the original author or licensor endorses your use.
ShareAlike: If you remix, transform, or build upon the work, your contributions must be distributed under the same license as the original.
No Additional Restrictions: You cannot impose legal terms or technological measures that restrict others from using the material as permitted by the license.
The copyright of the articles is assigned to the author(s), and they retain rights to the published work. Both the Editorial Team of Jurnal Bisnis Strategi and the author(s) work together to ensure that no errors, either in data or statements, are present in the published articles. Authors submitting to this journal agree to the following terms:
Authors retain copyright and grant the journal the right of first publication, with the work being licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), which allows others to share the work, provided the authorship and initial publication in the journal are acknowledged.
The journal permits authors to maintain copyright and publishing rights without restrictions.
Authors are free to enter into separate agreements for the non-exclusive distribution of the journal's published version, such as posting it in an institutional repository or publishing it in a book, as long as the initial publication in the journal is acknowledged.
Authors are encouraged to share their work online (e.g., on personal websites or institutional repositories) before and during the submission process, as this can foster academic exchange and increase citation opportunities.
View My Stats
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
