DOI: https://doi.org/10.14710/jbs.33.1.19-24

Analysis And Formulation of Marketing Strategies in Third Party Logistics (3pl) to Increase Sales

*Rodrick M. K. Sitompul  -  Department of Management, Universitas Indonesia, Indonesia
Open Access Copyright 2024 JURNAL BISNIS STRATEGI

Citation Format:
Abstract

The logistics business is one of the business sectors that has a high growth rate, this is in line with the increasing needs of people's lives accompanied by increasingly sophisticated technological developments. ABC Company is the grandson of the Pertamina group and is a subsidiary of Pertamina Patra Niaga as a Commercial and Trading sub-holding. Currently, the marketing strategy carried out by ABC is still not good. There is no specific marketing strategy that can directly attract customers outside of the parent company. This study aims to formulate and analyze marketing strategies using external and internal analysis.

Fulltext View|Download

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
The Bibliometric Analysis of Bank Stability The Influence of Liquidity and Profitability on Firm Value with Capital Structure as The Intervening (Study on Mining Sector Listed on IDX 2016-2020) Financial Management: Fundamental Factors Against Stock Prices on the Indonesia Stock Exchange More recent articles
Most cited articles
STUDI LINTAS BUDAYA KEPEMIMPINAN GAYA KOREA DI INDONESIA (Pada PT. Semarang Garment) Dampak Pelepasan Batas Kepemilikan Asing terhadap Terintegrasinya Bursa Efek Jakarta dengan Bursa Efek Internasional (Studi Literatur) EFFECT OF ROLE CONFLICT AND ROLE OVERLOAD TO BURNOUT AND ITS IMPACT ON CYBERLOAFING (STUDY ON PT PLN (PERSERO) PUSAT MANAJEMEN KONSTRUKSI) MENGUKUR EFISIENSI INTERMEDIASI SEBELAS BANK TERBESAR INDONESIA DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS (DEA) THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE STRUCTURE AND THE LEVEL OF VOLUNTARY DISCLOSURE More cited articles
  1. Alfredsson, M. & Hertz, S., 2003. Strategic development of third party logistics providers. Industrial marketing management, II(32), pp. 139-149
  2. Buchanan, S. & Gibb, F., 1998. The information audit: an integrated strategic approach.. International journal of information management , I(18), pp. 29-47
  3. Bull, J. W., Jobstvogt, N. & Bohnke-Henrichs, A., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework.. Ecosystem services, Issue 17, pp. 99-111
  4. Capgemini and Langley Consulting, 2017. The state of logistics outsourcing-results and findings of the 15th annual , Capgemini: Langley, C.J.
  5. Kim, G., 2005. A SWOT analysis of the field of virtual reality rehabilitation and therapy.. Presence, II(14), pp. 119-146
  6. Maloni, Carter, C. & Michael, J., 2006. Opportunities for research in third-party logistics.. Transportation journal, II(45), pp. 23-28
  7. Mohaptra, S., 2012. IT and porter’s competitive forces model and strategies.. In: Information Systems Theory. New York: Springer, pp. 265-281
  8. Porter, M., 1985. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press
  9. Porter, M., 2008. The five competitive forces that shape strategy. Harvard Business Review, I(86), pp. 79-93
  10. Puspitorini, P., Kumalasari, E. & Putra, A., 2019. RISK AND RESILIENCE THIRD PARTY LOGISTIC IN FREIGHT FORWARDER COMPANY, Universitas Islam Majapahit: Doctoral Dissertation
  11. Raible, M., 2013. Industrial Organization theory and its contribution to decision-making in purchasing, s.l.: University of Twente
  12. Ward, D. & Rivani, 2005. An overview of strategy development models and the Ward-Rivani model.. Economics Working Papers, Volume VI, pp. 1-24

Last update:

No citation recorded.

Last update: 2024-11-21 18:24:03

No citation recorded.