A DEVELOPMENT STRATEGY FOR DAIRY GOAT FARMS IN BOGOR REGENCY - WEST JAVA

*L. Cyrilla -  Faculty of Animal Science, Bogor Agricultural University Jl Agatis, Darmaga Campus, Bogor 16680, Indonesia
B. P. Purwanto -  Directorate of Diploma Program, Bogor Agricultural University Jl. Kumbang No. 14, Bogor 16151, Indonesia
D. A. Astuti -  Faculty of Animal Science, Bogor Agricultural University Jl Agatis, Darmaga Campus, Bogor 16680, Indonesia
A. Atabany -  Faculty of Animal Science, Bogor Agricultural University Jl Agatis, Darmaga Campus, Bogor 16680, Indonesia
A. Sukmawati -  Faculty of Economics and Management, Bogor Agricultural University Jl Kamper Darmaga Campus, Bogor 16680, Indonesia
Received: 17 May 2016; Published: 30 Aug 2016.
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Language: EN
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Abstract

The objectives of present study were to formulate development strategies for dairy goat' farms that capable of supporting goat's milk agribusiness. Three medium scale dairy goat farms located in Bogor Regency which has population of more than 100 heads and has established more than 10 years were purposively selected for the study. Data were collected during February to May 2014. The design of this study was based on descriptive qualitative approach (rapid appraisal approach). Data were analized using internal factors evaluation (IFE) and external factors evaluation (EFE), strategic position and action evaluation (SPACE) matrix, and grand strategy matrix. It was revealed that dairy goat farms in Bogor Regency were located in quadrant I in SPACE matrix, which was on the aggressive strategy. Dairy goat farms have many resource advantages, despite facing various threats. The Grand Strategy Matrix analysis showed that dairy goat farms were in quadrant I. Dairy goat farms were in an excellent position to take advantage of the opportunities, overcome internal weaknesses and avoiding multiple external threats. The best strategies to be selected for dairy goat farms were market penetration and product development.

 

Keywords
dairy goat; development strategy; Internal Factor; External Factor; SPACE Matrix; Grand Strategy Matrix

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