DOI: https://doi.org/10.14710/pwk.v21i2.63651

Preferensi Pengguna Akomodasi Airbnb Secara Spasial di Daerah Istimewa Yogyakarta, Indonesia

*Azis Musthofa orcid scopus publons  -  Universitas Gadjah Mada, Indonesia
Arief Wicaksono orcid scopus  -  Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Klaten, Indonesia
Raden Rijanta orcid scopus  -  Universitas Gadjah Mada, Indonesia

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Abstract
Perkembangan platform ekonomi berbagi telah menimbulkan kompetisi antara hotel dan akomodasi Airbnb dalam mengisi ruang perkotaan. Konsep akomodasi Airbnb sangat adalah pemanfaatan aset yang tak terpakai secara efisien, sejalan dengan Tujuan Pembangunan Berkelanjutan Nomor 11. Tingginya kunjungan wisatawan menyebabkan perkembangan Airbnb di Daerah Istimewa Yogyakarta. Sebuah eksplorasi terhadap preferensi pengguna akomodasi Airbnb akan menunjukkan karakteristik wisatawan dari sisi permintaan pariwisata. Data Airbnb berasal dari Airdna, platform penyedia data Airbnb. Data Airbnb terdiri dari data non-spasial dan data spasial. Untuk data non-spasial Airbnb, analisis isi digunakan untuk menjelaskan preferensi pengguna Airbnb melalui ulasan. Analisis isi dilakukan dengan mengkategorikan unit informasi setiap ulasan dan mengelompokkannya menjadi positif (puas) dan negatif (tidak puas). Untuk data spasial Airbnb, analisis spasial dilakukan berdasarkan pola sebaran, jarak terhadap akses jalan dan lokasi wisata, dan asosiasi antara akomodasi dan objek sekitar. Akomodasi Airbnb tersebar di Kota Yogyakarta dan sekitarnya, dengan konsentrasi tinggi berada di kawasan wisata. Hasil analisis isi menunjukkan bahwa keramahan pemilik mendapat proporsi ulasan positif yang lebih besar dari pengguna Airbnb. Secara spasial, akomodasi Airbnb di Kemantren Jetis dan Kraton memperoleh penilaian tertinggi dalam hal amenitas, lokasi, kebersihan, pelayanan staf dan pemilik, serta kondisi toilet dan kamar. Sebaliknya, faktor seperti harga, ketenangan, dan bangunan cenderung seragam. 
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Keywords: Airbnb, Ekonomi Berbagi, Pariwisata, Akomodasi, Ulasan, Analisis Isi

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