CORPORATE CULTURE BERBASIS BARZANJI DALAM MENINGKATKAN NILAI PERUSAHAAN

Abstract

This study aims to determine how the implementation of corporate culture in increasing the value of the company by integrating the cultural values of Barzanji. This research was conducted at the Tahfidzul Quran Wadi Mubarak Islamic boarding school in Sinjai Regency. The informants consisted of pesantren administrators, village heads, village priests and the surrounding community. This research is a qualitative research using a descriptive semi-structured interview approach. The source of data in this study is primary data in the field and is supported by secondary data using literature. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study reveal that the implementation of Barzanji's cultural values can act as a filter in preventing the emergence of negative human resource behavior in the company. People who practice barzanji values are considered positively by the community and village government because they make a significant contribution to the surrounding community. In addition, people who apply the barzanji culture have a good understanding of religion and can set a good example for others so that they tend to maintain good behavior. One aspect of stakeholder assessment of the company is through its human resources, the better the human resources, the more they will increase their trust in the company in providing welfare for them. The higher the stakeholder's trust in the company, the higher the value of the company.