DOI: https://doi.org/10.14710/hm.5.2.58-62

SOSIALISASI PEMASARAN PRODUK UMKM SECARA ONLINE

*Zaki Ainul Fadli orcid scopus publons  -  Japanese Language and Culture Departement, Faculty of Humanities, Diponegoro University, Indonesia
Fajria Noviana  -  Japanese Language and Culture Departement, Faculty of Humanities, Diponegoro University, Indonesia
Nur Hastuti  -  Japanese Language and Culture Departement, Faculty of Humanities, Diponegoro University, Indonesia

Citation Format:
Abstract
UMKM is one of the pillars of the national economy. UMKM has great potential to continue to grow and develop despite the market trends that are starting to shift from offline to online. Therefore, it takes effort to provide ways and strategies to sell online. This community service was held with the aim to provide an understanding of the online marketing of UMKM products. The method used in online socialization is in the form of lectures, discussions, and questions about Online UMKM Product Marketing, which is divided into two sessions with two different subthemes: the first session with the title "UMKM in Pandemic Era: Why Should Online?" and the second session with the title "Successful in Selling With Whatsapp". The results of the activity showed that the participants followed enthusiastically and were interested in this socialization theme. The conclusion that can be drawn is the utilization of technology is very necessary for online marketing. In addition, the right marketing strategy is needed by utilizing social media optimally. Whatsapp is one of the media that is widely used by the people of Indonesia. By utilizing Whatsapp Business, we can easily promote UMKM products.
Fulltext View|Download

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
PEMANFAATAN PENGETAHUAN PADA PROGRAM SIGAP SEJAHTERA DI KABUPATEN BERAU SOSIALISASI TOKOH ‘AISYIYAH JAWA TENGAH: MASKANI AZIZAH KETUA PIMPINAN DAERAH AISYIYAH TEGAL YANG INSPIRATIF MENGENAL GAYA HIDUP SEHAT ALA ORANG JEPANG DI MASA PANDEMI COVID-19 (Pengabdian Mandiri di RT 07/ RW XIII Kelurahan Jatisari Kecamatan Mijen Semarang) More recent articles
  1. Anggraeni, D. (2018). Strategi Pemasaran Melalui Peran Internet Terhadap Pengembangan Usaha Mikro Kecil Menengah (Umkm) (Universitas Muhammadiyah Sidoarjo). Universitas Muhammadiyah Sidoarjo. Retrieved from http://eprints.umsida.ac.id/3553/1/Devy Anggraeni %28156120600006%29.pdf
  2. Hamzah, L. M., & Agustien, D. (2019). Pengaruh Perkembangan Usaha Mikro, Kecil, Dan Menengah Terhadap Pendapatan Nasional Pada Sektor Umkm Di Indonesia. Jurnal Ekonomi Pembangunan, 8(2), 215–228. Retrieved from http://feb.unila.ac.id/wp-content/uploads/2019/07/5.-Pengaruh-Perkembangan-Usaha-Mikro-Kecil-Dan-Menengah-Terhadap-Pendapatan-Nasional-Pada-Sektor-Umkm-Di-Indonesia.pdf
  3. Indrawan, R. (2019). Sinergitas Pengembangan KUMKM melalui Penguatan Peran Antar Lembaga. Retrieved from https://kemenkopukm.go.id/uploads/laporan/1566564351_Bahan Paparan SESMENEGKOP Sinergitas Pengembangan KUMKM melalui Penguatan Peran Antar Lembaga.pdf
  4. Nurlinda, N., & Sinuraya, J. (2020). Potensi UMKM Dalam Menyangga Perekonomian Kerakyatan di Masa Pandemi Covid-19: Sebuah Kajian Literatur. Prosiding Seminar Akademik Tahunan Ilmu Ekonomi Dan Studi Pembangunan 2020. Retrieved from https://feb.untan.ac.id/wp-content/uploads/2020/12/Nurlinda.pdf
  5. Santia, T. (2020). Sekretaris Kementerian Koperasi dan UKM: UMKM Adalah Roh Ekonomi Nasional. Retrieved from https://www.liputan6.com/bisnis/read/4422505/sekretaris-kementerian-koperasi-dan-ukm-umkm-adalah-roh-ekonomi-nasional

Last update:

No citation recorded.

Last update: 2024-11-23 05:50:07

No citation recorded.