PELATIHAN PROMOSI DIGITAL BAGI MASYARAKAT DESA WISATA TERAS GUNUNG KABUPATEN UNGARAN

Abstract

ABSTRAK

Promosi digital saat ini sudah menjadi tren bagi berbagai jenis usaha ekonomi. Untuk itu, berbagai bentuk kegiatan ekonomi baik barang maupun jasa bisa menggunakan paltform digital, seperti media sosial, untuk melakukan promosi usaha. Desa Wisata Teras Gunung Ungaran yang baru dibuka pun memerlukan bentuk promosi tersebut,mengingat letaknya yang jauh dari wilayah perkotaan tetapi memliki pemandangan alam yang indah yang pasti disukai oleh berbagai kalangan masyarakat. Untuk itu pelatihan promosi digital bagi masyarakat desa wisata Teras Gunung perlu dilakukan. Pelatihan dilakukan secara daring dengan media whatsapp. Pada awalnya peserta tidak tertarik karena merasa model promosi ini membutuhkan modal gawai yang mahal dan keahlian khusus. Akan tetapi setelah memahami strategi promosi digital, para peserta mulai tertarik dan ingin menekuni lebih lanjut.

Kata kunci: desa wisata, promosi digital, media sosial

ABSTRACT

Digital promotion has now become a trend for various types of economic businesses. For this reason, various forms of economic activity, both goods and services, can use digital platforms, such as social media, to promote business. The newly opened Gunung Ungaran Terrace Tourism Village also requires this form of promotion, considering that it is located far from urban areas but has beautiful natural scenery that is definitely liked by various groups of people. For this reason, digital promotion training for the Teras Gunung tourism village community needs to be carried out. The training is carried out online using WhatsApp media. At first the participants were not interested because they felt that this promotion model required expensive equipment and special skills. However, after understanding the digital promotion strategy, the participants became interested and wanted to pursue it further.

Keywords: tourism village, digital promotion, social media