BibTex Citation Data :
@article{HM46318, author = {Fajrul Falah and Marwini Marwini}, title = {PEMANFAATAN BAHASA DAN DIGITAL MARKETING BAGI UKM DI DESA BLACANAN, KABUPATEN PEKALONGAN}, journal = {Harmoni: Jurnal Pengabdian Kepada Masyarakat}, volume = {6}, number = {1}, year = {2022}, keywords = {}, abstract = { Bahasa memiliki peran penting untuk digunakan dalam promosi melalui media digital. Pendampingan dan penerapan peran bahasa dalam dunia marketing dan digital dilakukan di UKM Desa Blacanan, Kabupaten Pekalongan, Jawa Tengah. Selama ini Blacanan dikenal penghasil pertanian (padi) dan perikanan (ikan), padahal memiliki UKM/UMKM potensial. Pengabdian kepada masyarakat ini bertujuan selain meningkatkan pendapatan dan omset UKM di Blacanan (mitra), juga memperluas jangkauan pemasaran melalui pemanfaatan bahasa dan promosi digital (digital marketing). Metode yang digunakan ceramah dan sosialiasi secara langsung serta komunikasi melalui digital (daring) kepada mitra pengabdian. Hasil pengabdian menunjukkan bahwa mitra mengakui bahwa bahasa mengambil peran penting untuk mempengaruhi konsumen. Selain itu, kreativitas dalam berbahasa pada digital marketing sangat dibutuhkan untuk menjangkau konsumen secara luas dan mampu meningkatkan omset. Kata kunci: Bahasa, Digital, Marketing, UKM, Blacanan Language has an important role to use in promotion through digital media. Assistance and application of the role of language in the marketing and digital world is carried out UKM in Blacanan Village, Pekalongan Regency, Central Java. So far, Blacanan is known as a producer of agriculture (rice) and fishery (fish), even though it has the potential of UKM/UMKM. This community service aims in addition to increasing the income and turnover of UKM in Blacanan (partners), also expanding marketing reach through the use of language and digital promotion (digital marketing). The methods used are lectures and direct socialization and communication via digital (online) to service partners. Service results show that partners recognize that language plays an important role in influencing consumers. In addition, creativity in the language of digital marketing is needed to reach consumers widely and be able to increase turnover. Keywords: Language, digital, marketing, UKM, Blacanan. }, issn = {2599-1795}, pages = {66--70} doi = {10.14710/hm.6.1.66-70}, url = {https://ejournal.undip.ac.id/index.php/harmoni/article/view/46318} }
Refworks Citation Data :
Bahasa memiliki peran penting untuk digunakan dalam promosi melalui media digital. Pendampingan dan penerapan peran bahasa dalam dunia marketing dan digital dilakukan di UKM Desa Blacanan, Kabupaten Pekalongan, Jawa Tengah. Selama ini Blacanan dikenal penghasil pertanian (padi) dan perikanan (ikan), padahal memiliki UKM/UMKM potensial. Pengabdian kepada masyarakat ini bertujuan selain meningkatkan pendapatan dan omset UKM di Blacanan (mitra), juga memperluas jangkauan pemasaran melalui pemanfaatan bahasa dan promosi digital (digital marketing). Metode yang digunakan ceramah dan sosialiasi secara langsung serta komunikasi melalui digital (daring) kepada mitra pengabdian. Hasil pengabdian menunjukkan bahwa mitra mengakui bahwa bahasa mengambil peran penting untuk mempengaruhi konsumen. Selain itu, kreativitas dalam berbahasa pada digital marketing sangat dibutuhkan untuk menjangkau konsumen secara luas dan mampu meningkatkan omset.
Kata kunci: Bahasa, Digital, Marketing, UKM, Blacanan
Language has an important role to use in promotion through digital media. Assistance and application of the role of language in the marketing and digital world is carried out UKM in Blacanan Village, Pekalongan Regency, Central Java. So far, Blacanan is known as a producer of agriculture (rice) and fishery (fish), even though it has the potential of UKM/UMKM. This community service aims in addition to increasing the income and turnover of UKM in Blacanan (partners), also expanding marketing reach through the use of language and digital promotion (digital marketing). The methods used are lectures and direct socialization and communication via digital (online) to service partners. Service results show that partners recognize that language plays an important role in influencing consumers. In addition, creativity in the language of digital marketing is needed to reach consumers widely and be able to increase turnover.
Keywords: Language, digital, marketing, UKM, Blacanan.
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