DOI: https://doi.org/10.14710/humanika.v30i2.59603

Address Terms Used in Discount Account Found in Instagram

*Giyatmi - Giyatmi  -  Prodi Pendidikan Bahasa Inggris, FKIP, Universitas Veteran Bangun Nusantara, Indonesia
Purwani Indri Astuti  -  Prodi Pendidikan Bahasa Inggris, FKIP, Universitas Veteran Bangun Nusantara, Indonesia
Open Access Copyright (c) 2024 HUMANIKA under http://creativecommons.org/licenses/by-sa/4.0.

Citation Format:
Abstract

Addressing the customer is one way to attract the interest of the customers as well as to build intimacy with them. This study aims at describing the types of address terms used in discount account in Instagram. This research is classified as a descriptive qualitative research because it observes the address terms used by discount account in Instagram.  The data of the study are the address terms found in discount accounts in Instagram. The writers use three account discounts in Instagram such as; @giladiskonn https://www.instagram.com/giladiskonn/#, @diskondijogja https://www.instagram.com/diskondijogja/, @info_diskon https://www.instagram.com/info_diskon/. To collect the data, the writers use documentation. The technic of data analysis consists of four steps such as data collection, data reduction, data display, and conclusion. The research found 37 address terms used by discount accounts in Instagram. Next, they are distributed into 4 types of address terms, namely Kinship address term (5), Pet name/nickname/special nick name (23), pronoun (2), and slang address term (7). Pet names/nicknames/special nicknames are the most dominant address terms used in discount accounts. The use of pet name/nicknames/special nicknames includes pet name with product names, pet names with company names, pet names with brands, pet names with account names. Pet name address terms are used to show close relation between buyers and sellers which is important in running online business. Meanwhile, the least address terms used in discount account is pronoun. 

Fulltext View|Download
Keywords: address terms; social media; Instagram

Article Metrics:

Article Info
Section: research artikel
Language : EN
Recent articles
Standar Tekstualitas Wacana dalam Berita Online CNN Indonesia “Riwayat Hantu Golput dan Ancaman di Pemilu 2024” Commemorative Street Naming of Historical Figures as Cultural Memory and Representation in Banyumas Regency Maskulinitas Laki-laki Minangkabau dalam Novel Perempuan Batih Karya A.R. Rizal: Tinjauan Rewyn Connel More recent articles
Most cited articles
STUDY OF TAOISM ETHICS AND ITS IMPLEMENTATION FOR DEMOCRATIC COMMUNITY DEVELOPMENT IN INDONESIA PENERAPAN PENDEKATAN JELAJAH ALAM SEKITAR PADA PERKEMBANGBIAKAN TUMBUHAN DI SEKOLAH DASAR COGNITIVE INTERJECTION IN INDONESIAN AND JAPANESE PERANAN PANCASILA DALAM MENUMBUHKAN KESADARAN NASIONALISME GENERASI MUDA DI ERA GLOBAL PERGESERAN NILAI-NILAI BUDAYA PADA SUKU BONAI SEBAGAI CIVIC CULTURE DI KECAMATAN BONAI DARUSSALAM KABUPATEN ROKAN HULU PROVINSI RIAU More cited articles
  1. Kata Ajaib untuk Mempengaruhi Customer. (2020). https://www.digitalmarketingschool.id/3-kata-kata-ajaib-untuk-mempengaruhi-customer/
  2. Kata Promosi Paling Ajaib. (2020). https://larissa.co.id/reseller/2020/09/12/7-kata-promosi-paling-ajaib/
  3. Aitchison, J., & Wardaugh, R. (2006). An Introduction to Sociolinguistics. In The British Journal of Sociology (Vol. 38, Issue 3). https://doi.org/10.2307/590702
  4. Alharbi A, T. A. (2015). No Title A Spcio-pragmatics Study of Form of Address and Terms of References in Classical Arabic as Represented in the Chapter of Joseph in the Holy Quran. The University of Leeds
  5. Arumi, S., Marmoah, S., Nurhasanah, F., & Wicaksana, M. F. (2023). Variasi Sistem Sapaan di Instagram. 13(September), 664–672. https://doi.org/10.33087/dikdaya.v13i2.539
  6. Ayuningtyas, E. C., Rahmayantis, M. D., Sasongko, S. D., & Suhartono. (2022). Variasi Kata Sapaan Dalam Akun Twitter @Schfess. Wacana : Jurnal Bahasa, Seni, Dan Pengajaran, 6(2), 23–36. https://doi.org/10.29407/jbsp.v6i2.19120
  7. Esmae’li, S. (2011). Terms of address usage: The case of Iranian spouses. International Journal of Humanities and Social Science, 1(9), 183–188
  8. Fasold, R. W. (1987). The Sociolingustics of Society. In Angewandte Chemie International Edition, 6(11), 951–952. Blackwell
  9. Giyatmi, G., & Arumi, S. (2022). English endearments in Elizabeth Gilbert’s Eat Pray Love: the factors and functions. Leksika: Jurnal Bahasa, Sastra Dan Pengajarannya, 17(1), 1. https://doi.org/10.30595/lks.v17i1.15350
  10. Grząśko, A. (2015). On the semantic history of selected terms of endearment. In Linguistics Beyond and Within (LingBaW) (Vol. 1, pp. 104–118). https://doi.org/10.31743/lingbaw.5626
  11. Holmes, J. (2013). An Introduction to Sociolinguistics. 4th edition. In Pearson Education Limited (Vol. 4)
  12. Karifianto, D. M. (2021). Address Terms Used By Australians: a Case Study of Melbourne. SALEE: Study of Applied Linguistics and English Education, 2(1), 29–36. https://doi.org/10.35961/salee.v2i01.97
  13. Lutviana, R., & Mafulah, S. (2021). The use of slang words in online learning context of EFL class. EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English, 6(1), 55–62. https://doi.org/10.26905/enjourme.v6i1.6118
  14. Marganingsih, M., Dewi, M. S., & Rosidin, O. (2022). Variasi Kata Sapaan dalam Buku Teks Bahasa Indonesia Kelas 12. Jurnal Pendidikan Bahasa, 11(2), 305–325. https://doi.org/10.31571/bahasa.v11i2.4683
  15. Marnita, R. (2022). Kakak: Kata Sapaan Netral Dalam Komunikasi Transaksi Online di WhatsApp (Kakak: A Neutral Address Term in Online Transaction Communication on WhatsApp). Indonesian Language Education and Literature, 8(1), 187. https://doi.org/10.24235/ileal.v8i1.9326
  16. MENGAPA INSTAGRAM BISNIS MERUPAKAN PLATFORM MEDIA SOSIAL YANG PENTING UNTUK MARKETING? (2021). https://business.bridestory.com/blog/mengapa-instagram-merupakan-platform-media-sosial-yang-penting-untuk-marketing
  17. Özcan, F. H. (2016). Choice of address terms in conversational setting. International Journal of Human Sciences, 13(1), 982. https://doi.org/10.14687/ijhs.v13i1.3489
  18. Rahmadani, & Wahyuni, D. (2018). Types and functions of address terms used by Ipmk-Sb “Kampar students studying in Padang.” E-Journal of English Language & Literature, 7(1), 132–142
  19. Saputra, L., & Marlina, L. (2019). An Analysis of Slang Words Used by Instagram Account Plesbol. English Language and Literature, 8(3). https://doi.org/10.24036/ell.v8i3.105802
  20. Saputra, Y. (n.d.). Address Terms in Werner’s Front of the Class: A Sociolinguistic Study
  21. Tere. (n.d.). Contoh Kata Sapaan: Pengertian, Jenis, Faktor. https://www.gramedia.com/literasi/contoh-kata-sapaan/
  22. Tranggaono, I. (2023). Sudah Tua Dipanggil “Kakak.” https://www.kompas.id/baca/humaniora/2023/01/09/sudah-tua-dipanggil-kakak
  23. Trudgill, P. (2000). Sociolinguistics: An introduction to language and society. Penguin Books, 243
  24. Wardhaugh, R., & Fuller, J. M. (2015). An Introduction to Sociolinguistics. In Wiley Blackwell (Seventh Ed)
  25. Wijana, I. D. P. (2012). the Use of English in Indonesian Adolescent’S Slang. Humaniora, 24(3), 315–323
  26. Yusuf, Y. Q., Fata, I. A., & Aini, R. (2023). “Gotchuu!”: the Use of Slang in Social Media By Generation Z. LiNGUA: Jurnal Ilmu Bahasa Dan Sastra, 17(2), 167–174. https://doi.org/10.18860/ling.v17i2.17756
  27. Zhang, L., Zhao, J., & Xu, K. (2016). Who creates Trends in Online Social Media: The Crowd or Opinion Leaders? Journal of Computer-Mediated Communication, 21(1), 1–16. https://doi.org/10.1111/jcc4.12145

Last update:

No citation recorded.

Last update: 2024-05-02 07:29:00

No citation recorded.