BibTex Citation Data :
@article{Interaksi40355, author = {Andreas Ryan Sanjaya and Yohanes Thianika Budiarsa}, title = {“MELAWAN KOTAK KOSONG”: ANALISIS MARKETING POLITIK ENAM PASANGAN CALON TUNGGAL PADA PILKADA 2020 DI JAWA TENGAH}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {13}, number = {1}, year = {2024}, keywords = {political marketing; empty box; Pilkada 2020}, abstract = { This study aims to understand the political marketing strategies implemented by campaign teams of single candidates in the contest of 2020 local election. Based on the literature review, there are only a few studies investigating the political marketing of single candidates in Indonesia’s local election. Given that, this study attempted to understand how the campaign teams of six electoral regencies in Central Java undertook their strategies to defeat the empty box. Data were collected by documenting the campaign materials uploaded on social media accounts that are officially registered to the General Election Commission (KPU). In addition, a series of interviews were administered to get data from several campaign team leaders. Afterward, the data analysis was done using the qualitative method. This study found that (1) the message formation process is very dependent on the characteristics of the prospective voters; 2) the campaign leader manages the cyber team to run campaigns through social media more effectively; 3) the campaign team integrates online and offline campaigns to build relationships with potential voters; and 4) the campaign team carries out a special strategy to deal with the power of the empty box movement. }, issn = {2548-4907}, pages = {115--134} doi = {10.14710/interaksi.13.1.115-134}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/40355} }
Refworks Citation Data :
This study aims to understand the political marketing strategies implemented by campaign teams of single candidates in the contest of 2020 local election. Based on the literature review, there are only a few studies investigating the political marketing of single candidates in Indonesia’s local election. Given that, this study attempted to understand how the campaign teams of six electoral regencies in Central Java undertook their strategies to defeat the empty box. Data were collected by documenting the campaign materials uploaded on social media accounts that are officially registered to the General Election Commission (KPU). In addition, a series of interviews were administered to get data from several campaign team leaders. Afterward, the data analysis was done using the qualitative method. This study found that (1) the message formation process is very dependent on the characteristics of the prospective voters; 2) the campaign leader manages the cyber team to run campaigns through social media more effectively; 3) the campaign team integrates online and offline campaigns to build relationships with potential voters; and 4) the campaign team carries out a special strategy to deal with the power of the empty box movement.
Article Metrics:
Last update:
Last update: 2025-06-28 18:05:12
In order to be accepted and published by Interaksi: Jurnal Ilmu Komunikasi, the author (s) who submit a manuscript should complete the review process. Interaksi: Jurnal Ilmu Komunikasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:
The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Interaksi: Jurnal Ilmu Komunikasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.
