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@article{Interaksi45904, author = {Alfitriah Alfitriah and Muhammad Alyatalatthaf}, title = {K-POP IDOL STANDARD DAN PRAKTIK KOMODIFIKASI PEKERJA DALAM VIDEO CLIP “IU-CELEBRITY”}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {12}, number = {1}, year = {2023}, keywords = {Labor Commodification; IUCelebrity Video Clip; K-Pop; K-Pop Idol Standard; Semiotics}, abstract = {K-pop idols are demanded by agencies and fans based on beauty standards, ideal bodies, how to dress, and self-image. This study aims to describe the forms of K-pop idol standards and the practice of commodifying workers in the video clip “IU – Celebrity.” The Political Economy Theory of Communication from Vincent Mosco is used to see the practice of commodification, using John Fiske's Semiotics analysis method. The results of this study, on: (1) the level of reality, a k-pop idol is required to meet the ideal standards based on the agency as well as fan's wants; (2) representation level, signs at the reality level are transmitted into representational codes such as camera techniques, angles, transitions, video editing, location sets, sound, to special fx; (3) ideological level, it is found that there are capitalistic practices through the commodification of workers towards k-pop idols by the agency in the form of regulating appearance standards, clothing, privacy, and social relations of k-pop idols. This is done by the agency in order to maintain their idol image in accordance with the wishes of fans.}, issn = {2548-4907}, pages = {19--35} doi = {10.14710/interaksi.12.1.19-35}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/45904} }
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