BibTex Citation Data :
@article{Interaksi5397, author = {Yanuar Luqman}, title = {Peran dan Posisi Hubungan Masyarakat Sebagai Fungsi Manajemen Perguruan Tinggi Negeri di Semarang}, journal = {Interaksi: Jurnal Ilmu Komunikasi}, volume = {2}, number = {1}, year = {2013}, keywords = {}, abstract = { Abstract : The goal of research to find out the role and position in public relations in management education institution (university) in achieving its objectives. After identification of roles and positions preformance, the study aims to evaluate the performance of public relations as part of management. The basic concept as the foundation is the concept of the role of Public Relations degree : expert precriber, problem solving facilitator, communications facilitator and communication technician. This study used a qualitative descriptive research method with the study subjects were Diponegoro University and Public Relations Semarang Public Relations and internal stakeholders. The results of this study indicate Role of Public Relations at State University of Communication tends to act as a technician and only a small role as Communications facilitator. The position of Public Relations at State University is a marginal position as evidenced by many levels of bureaucracy that must be passed in implementing Public Relations function. Performance-related Public Relation role and position in this study assessed the positive and in line with the work portion. Keywords : role, position, public relations, state university Abstraksi : Tujuan penelitian untuk mengetahui peran dan posisi hubungan masyarakat (humas) dalam manajemen di institusi pendidikan dalam hal ini universitas dalam mencapai tujuan. Setelah melakukan identifikasi peran dan posisi humas dalm perusahaan, dengan penelitian ini bertujuan untuk mengevaluasi kinerja humas sebagai bagian dari manajemen. Konsep dasar sebagai pijakan adalah konsep tentang tingkatan peran humas : expert precriber, problem solving facilitator, communications facilitator dan communication technician Penelitian ini menggunakan metoda penelitian deskriptif kualitatif dengan subyek penelitian adalah humas Universitas Diponegoro dan Universitas Negeri Semarang beserta stakeholder internal. Hasil penelitian ini menunjukkan peran humas di universitas negeri cenderung bertindak sebagai communication technician dan hanya sedikit berperan sebagai communication facilitator. Posisi humas di universitas negeri berada posisi yang marginal terbukti dengan masih banyak jenjang birokrasi yang harus dilalui dalam melaksanakan fungsinya. Kinerja humas berkaitan dengan peran dan posisinya pada penelitian ini dinilai positif dan sesuai dengan porsi kerja. Kata Kunci: peran, posisi, hubungan masyarakat, universitas negeri }, issn = {2548-4907}, pages = {1--10} doi = {10.14710/interaksi.2.1.1-10}, url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/5397} }
Refworks Citation Data :
Abstract :
The goal of research to find out the role and position in public relations in management education institution (university) in achieving its objectives. After identification of roles and positions preformance, the study aims to evaluate the performance of public relations as part of management. The basic concept as the foundation is the concept of the role of Public Relations degree : expert precriber, problem solving facilitator, communications facilitator and communication technician.
This study used a qualitative descriptive research method with the study subjects were Diponegoro University and Public Relations Semarang Public Relations and internal stakeholders. The results of this study indicate Role of Public Relations at State University of Communication tends to act as a technician and only a small role as Communications facilitator. The position of Public Relations at State University is a marginal position as evidenced by many levels of bureaucracy that must be passed in implementing Public Relations function. Performance-related Public Relation role and position in this study assessed the positive and in line with the work portion.
Keywords: role, position, public relations, state university
Abstraksi :
Tujuan penelitian untuk mengetahui peran dan posisi hubungan masyarakat (humas) dalam manajemen di institusi pendidikan dalam hal ini universitas dalam mencapai tujuan. Setelah melakukan identifikasi peran dan posisi humas dalm perusahaan, dengan penelitian ini bertujuan untuk mengevaluasi kinerja humas sebagai bagian dari manajemen. Konsep dasar sebagai pijakan adalah konsep tentang tingkatan peran humas : expert precriber, problem solving facilitator, communications facilitator dan communication technician
Penelitian ini menggunakan metoda penelitian deskriptif kualitatif dengan subyek penelitian adalah humas Universitas Diponegoro dan Universitas Negeri Semarang beserta stakeholder internal. Hasil penelitian ini menunjukkan peran humas di universitas negeri cenderung bertindak sebagai communication technician dan hanya sedikit berperan sebagai communication facilitator. Posisi humas di universitas negeri berada posisi yang marginal terbukti dengan masih banyak jenjang birokrasi yang harus dilalui dalam melaksanakan fungsinya. Kinerja humas berkaitan dengan peran dan posisinya pada penelitian ini dinilai positif dan sesuai dengan porsi kerja.
Kata Kunci: peran, posisi, hubungan masyarakat, universitas negeri
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