skip to main content

PEMANFAATAN YOUTUBE SEBAGAI COMMUNITY ENGAGEMENT KEGIATAN HUBUNGAN MASYARAKAT SKALA MIKRO

*Rintulebda Anggung Kaloka orcid publons  -  PSDKU D3 Hubungan Masyarakat K. Batang Universitas Diponegoro, Indonesia
Open Access Copyright 2023 Interaksi: Jurnal Ilmu Komunikasi under https://creativecommons.org/licenses/by-sa/4.0/.

Citation Format:
Abstract

In previous research, the discussion of public relations practices only existed at the level of government public relations, the private sector and public relations consultants as part of organisations that are outside the community itself, so the discussion of the application of public relations practices carried out by micro communities has not been widely published. The purpose of the study in this research is to provide an overview of the application of public relations practices carried out by micro-scale community structures and their relation to community development of the surrounding community. The subject of this research is the management of RT 03/RW 14 Puri Delta Asri who owns the Gulita Production YouTube channel. The method used is an in-depth interview with the head of the neighbourhood. The results of this study found that the YouTube platform can be a medium that strengthens community engagement in the community.

 

Fulltext View|Download

Article Metrics:

  1. Dianawanti, V. (2020). Riset Tunjukkan Gaya Hidup Orang Indonesia Berubah karena Virus Corona Covid-19. https://www.liputan6.com/bola/read/4225707/riset-tunjukkan-gaya-hidup-orang-indonesia-berubah-karena-virus-corona-covid-19
  2. Dowuona-Hammond, M., & Amo-Mensah, M. (2022). Public Relations in Consultancy Practice: Empirical Insights from Ghana. Archives of Business Research, 10(11), 69–85. https://doi.org/10.14738/abr.1011.13379
  3. Gaber, J. (2019). Building “A Ladder of Citizen Participation”: Sherry Arnstein, Citizen Participation, and Model Cities. Journal of the American Planning Association, 85(3), 188–201. https://doi.org/10.1080/01944363.2019.1612267
  4. Graham, M. W. (2014). Government communication in the digital age: Social media’s effect on local government public relations. Public Relations Inquiry, 3(3), 361–376. https://doi.org/10.1177/2046147X14545371
  5. Johnston, K. A. (2018). Toward a Theory of Social Engagement. In K. A. Johnston & M. Taylor (Eds.), Handbook of Communication Engagement (pp. 19–32). Wiley Blackwell
  6. Koentjoro, M. S. (2020). Teori Kekayaan Media dan Teori Komunikasi Dua Tahap Pada Akun Resmi Instagram Perusahaan Properti: Analisa Konten Akun Resmi Instagram BSD City. Prosiding SNADES 2020 - Optimisme Desain Untuk Pembangunan Negeri, 23–29
  7. Kominfo.go.id. (2020). Terjadi Pergeseran Penggunaan Internet selama Masa Pandemi. https://kominfo.go.id/content/detail/26060/terjadi-pergeseran-penggunaan-internet-selama-masa-pandemi/0/berita_satker
  8. Marianne, D., & Zelley, E. D. (2019). Applying Communication Theory for Professional Life (Fourth)
  9. Setyanto, Y., & Anggarina, P. T. (2017). Public Relations: Membangun Komunikasi Internal dalam Perusahaan. KANAL: Jurnal Ilmu Komunikasi, 6(1), 55. https://doi.org/10.21070/kanal.v6i1.1424
  10. Sheer, V. C., & Chen, L. (2004). Improving media richness theory: A Study of Interaction Goals, Message Valence, and Task Complexity in Manager-Subordinate Communication. Management Communication Quarterly, 18(1), 76–93. https://doi.org/10.1177/0893318904265803
  11. Sonja Verwey, S. V. (2022). Public relations. Communicare: Journal for Communication Studies in Africa, 19(2), 51–68. https://doi.org/10.36615/jcsa.v19i2.1873
  12. Touitou, T. C., & Ambassador-Brikins, H. . O. C. (2019). Corporate Social Responsibility and Sustainable Development: The Role of Community Relations. New Media and Mass Communication, 83. https://doi.org/10.7176/NMMC/83-06
  13. Wang, Y., Huang, Y.-H. C., & Cai, Q. (2022). Exploring the mediating role of government–public relationships during the COVID-19 pandemic: A model comparison approach. Public Relations Review, 48(4), 102231. https://doi.org/10.1016/j.pubrev.2022.102231
  14. Wantiknas.go.id. (2020). Akses Digital Meningkat Selama Pandemi. https://www.wantiknas.go.id/id/berita/akses-digital-meningkat-selama-pademi
  15. Wicaksono, K. W. (2020). Keterlibatan Komunitas (Community Engagement) Dalam Pembangunan Di Tingkat Desa. Jurnal Manajemen Pelayanan Publik, 3(1), 1. https://doi.org/10.24198/jmpp.v3i1.23689
  16. World Health Organization. (2020). Community engagement: a health promotion guide for universal health coverage in the hands of the people. https://doi.org/10.1007/978-3-319-95717-3_300029
  17. Yanuarita, H. A., & Haryati, S. (2020). Pengaruh Covid-19 Terhadap Kondisi Sosial Budaya di Kota Malang dan Konsep Strategis Dalam Penanganannya. Jurnal Ilmiah Widya Sosiopolitika, 2(2), 58–71. https://ojs.unud.ac.id/index.php/widya/article/view/68794

Last update:

No citation recorded.

Last update: 2024-05-26 08:03:24

No citation recorded.