PENGARUH TERPAAN MEME POLITIK, KUALITAS INFORMASI DAN LITERASI DIGITAL TERHADAP SIKAP PEMILIH PEMULA DI JABODETABEK

Edy Prihantoro; Winda Widyaningsih; Rizky Wulan Ramadhani

doi:10.14710/interaksi.13.2.351-371

DOI: https://doi.org/10.14710/interaksi.13.2.351-371

PENGARUH TERPAAN MEME POLITIK, KUALITAS INFORMASI DAN LITERASI DIGITAL TERHADAP SIKAP PEMILIH PEMULA DI JABODETABEK

*Edy Prihantoro - Gunadarma University, Indonesia

Winda Widyaningsih - Gunadarma University, Indonesia

Rizky Wulan Ramadhani - Gunadarma University, Indonesia

Received: 16 Oct 2024; Revised: 20 Dec 2024; Accepted: 23 Dec 2024; Available online: 30 Dec 2024; Published: 31 Dec 2024.

BibTex Citation Data :

@article{Interaksi67509,
    author = {Edy Prihantoro and Winda Widyaningsih and Rizky Ramadhani},
    title = {PENGARUH TERPAAN MEME POLITIK, KUALITAS INFORMASI DAN LITERASI DIGITAL TERHADAP SIKAP PEMILIH PEMULA DI JABODETABEK},
    journal = {Interaksi: Jurnal Ilmu Komunikasi},
  volume = {13},
    number = {2},
    year = {2024},
    keywords = {Kualitas Informasi; Literasi Digital; Pemilih Pemula; Pemilu 2024; Terpaan Meme Politik},
    abstract = {  This study explores the influence of political meme exposure, information quality, and digital literacy on attitude changes among first-time voters in the 2024 election, focusing on Generation Z who utilize social media, particularly Instagram, to seek political information. This information is often presented in various formats, one of which is political memes. The research employs a quantitative approach, distributing questionnaires to 400 respondents across the Greater Jakarta area (Jabodetabek). The data is processed using the Partial Least Squares (PLS) - Structural Equation Modelling (SEM) method through SmartPLS version 4.0 software, consisting of two sub-models: the measurement model (outer model) and the structural model (inner model). The analysis is based on the Stimulus-Organism-Response (SOR) theory. The results indicate that political meme exposure, information quality, and digital literacy significantly affect attitude changes among first-time voters in the 2024 election. Political memes, presented in a light, humorous context, are more easily accepted by first-time voters and thus have a significant impact on their attitude shifts. Political figures, government institutions, and political parties should tailor political information in an accessible and light manner to better engage first-time voters.  },
   issn = {2548-4907},   pages = {351--371}  doi = {10.14710/interaksi.13.2.351-371},
    url = {https://ejournal.undip.ac.id/index.php/interaksi/article/view/67509}
}

Citation Format:

Abstract

This study explores the influence of political meme exposure, information quality, and digital literacy on attitude changes among first-time voters in the 2024 election, focusing on Generation Z who utilize social media, particularly Instagram, to seek political information. This information is often presented in various formats, one of which is political memes. The research employs a quantitative approach, distributing questionnaires to 400 respondents across the Greater Jakarta area (Jabodetabek). The data is processed using the Partial Least Squares (PLS) - Structural Equation Modelling (SEM) method through SmartPLS version 4.0 software, consisting of two sub-models: the measurement model (outer model) and the structural model (inner model). The analysis is based on the Stimulus-Organism-Response (SOR) theory. The results indicate that political meme exposure, information quality, and digital literacy significantly affect attitude changes among first-time voters in the 2024 election. Political memes, presented in a light, humorous context, are more easily accepted by first-time voters and thus have a significant impact on their attitude shifts. Political figures, government institutions, and political parties should tailor political information in an accessible and light manner to better engage first-time voters.

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Keywords: Kualitas Informasi; Literasi Digital; Pemilih Pemula; Pemilu 2024; Terpaan Meme Politik

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In Vol 13, No 2 (2024): December 2024

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