STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

Naima Khoiru Nisa

doi:10.14710/interaksi.4.2.158-164

DOI: https://doi.org/10.14710/interaksi.4.2.158-164

STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

*Naima Khoiru Nisa - , Indonesia

Published: 2 Jul 2015.

Citation Format:

Abstract

Abstract:

Public Service Announcements (PSAs) is one form of promotion strategies are often used in
social marketing activities. Like commercials in general, PSAs should have an effective message to
be able to change the behavior of the target adopter as desired social marketers. So it takes a creative
strategy in the preparation of a persuasive message and also the media placement of the PSAs that
the ad is more effective in inducing the target adopter to change behavior.

Fulltext View|Download

Keywords: Public Service Announcements (PSAs),creative strategies, social marketing

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 4, No 2 (2015): July 2015

Recent articles

Pengaruh Iklim Komunikasi Organisasi dan Tingkat Kepuasan Kerja Terhadap Tingkat Kinerja Karyawan Pasca Merger di PT. Tumbakmas Niagasakti Cabang Semarang HUBUNGAN KOMUNIKASI PEMASARAN DAN PROMOSI DENGAN KEPUTUSAN MEMILIH JASA LAYANAN KESEHATAN (STUDI PADA RUMAH SAKIT ISLAM LUMAJANG) KULTUR KOLEKTIVISTIK DALAM ORGANISASI BIROKRASI (Studi pada Biro Humas Sekretariat Daerah Provinsi Jawa Tengah) More recent articles

Most cited articles

Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur FENOMENA PHUBBING DI ERA MILENIA (Ketergantungan Seseorang pada Smartphone terhadap Lingkungannya) SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA Peranan Komunikasi Interpersonal Antara Guru Bimbingan Konseling (BK) dengan Siswa dalam Menangani Kenakalan Siswa (Studi Kasus di SMP Kristen 2 Salatiga) Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang More cited articles

Last update:

No citation recorded.

Last update: 2025-07-25 13:35:38

No citation recorded.

In order to be accepted and published by Interaksi: Jurnal Ilmu Komunikasi, the author (s) who submit a manuscript should complete the review process. Interaksi: Jurnal Ilmu Komunikasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Interaksi: Jurnal Ilmu Komunikasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The journal allows the authors to hold the copyright and retain publishing rights without restrictions.
Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.