STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

Naima Khoiru Nisa

doi:10.14710/interaksi.4.2.158-164

DOI: https://doi.org/10.14710/interaksi.4.2.158-164

STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

*Naima Khoiru Nisa - , Indonesia

Published: 2 Jul 2015.

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Abstract

Abstract:

Public Service Announcements (PSAs) is one form of promotion strategies are often used in
social marketing activities. Like commercials in general, PSAs should have an effective message to
be able to change the behavior of the target adopter as desired social marketers. So it takes a creative
strategy in the preparation of a persuasive message and also the media placement of the PSAs that
the ad is more effective in inducing the target adopter to change behavior.

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Keywords: Public Service Announcements (PSAs),creative strategies, social marketing

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Article Info

Section: Articles

Language : EN

In Vol 4, No 2 (2015): July 2015

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