PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)

Marchella Dwichandra Trixie; Agus Hermani; Sari Listyorinim

doi:10.14710/jab.v5i2.16210

DOI: https://doi.org/10.14710/jab.v5i2.16210

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)

*Marchella Dwichandra Trixie - Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia

Agus Hermani - Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia

Sari Listyorinim - Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia

Published: 12 Oct 2017.

BibTex Citation Data :

@article{JAB16210,
    author = {Marchella Trixie and Agus Hermani and Sari Listyorinim},
    title = {PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)},
    journal = {Jurnal Administrasi Bisnis},
  volume = {5},
    number = {2},
    year = {2017},
    keywords = {Price, Product Quality, Customer Loyalty},
    abstract = { Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 – 2014 regarding Top Brand Index (TBI), however in 2015 Pantene is no longer taken place at the first position and also the percentage of Pantene’s user has declining year by year. It caused by the existence of the competitors who offer lower price with higher quality of product hence the society will switch their Shampoo to the competitors.This research aims to discover the influence of price and quality product toward customer loyalty of Pantene’s Shampoo. The sampling technique used accidental and purposive sampling. This type of research is explanatory with the help of Questionnaires and Google docs as the tools in collecting data. The amount of the sample used in this research is 100 respondents which consist of female student in Faculty of Social and Political Science, Diponegoro University, Semarang. This research used qualitative and quantitative analysis technique, quantitative analysis technique uses validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t-test and F-test). The result of this research shows that price and product quality severally has significant, strong and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that price (0,795) and product quality (0,753) simultaneously have strong relation with customer loyalty. Amount of the value owned by price is greater than product quality, coefficient of determination value (R²) for price is 63% and product quality is 56,7%. The suggestions in this research is the company allowed to increase the sales price if the economic condition of the society is increasing, but the company is not allowed to increase the price higher than what the competitor has offered. The company also suggested to improve their quality of product related to the suitability of the benefit which printed on the package to the benefit received by the society, the company also suggested to improve the durability of fragrance and package of Pantene Shampo so it could maintain the product quality },
   issn = {2548-4923},   pages = {71--77}  doi = {10.14710/jab.v5i2.16210},
    url = {https://ejournal.undip.ac.id/index.php/janis/article/view/16210}
}

Citation Format:

Abstract

Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 – 2014 regarding Top Brand Index (TBI), however in 2015 Pantene is no longer taken place at the first position and also the percentage of Pantene’s user has declining year by year. It caused by the existence of the competitors who offer lower price with higher quality of product hence the society will switch their Shampoo to the competitors.This research aims to discover the influence of price and quality product toward customer loyalty of Pantene’s Shampoo. The sampling technique used accidental and purposive sampling. This type of research is explanatory with the help of Questionnaires and Google docs as the tools in collecting data. The amount of the sample used in this research is 100 respondents which consist of female student in Faculty of Social and Political Science, Diponegoro University, Semarang. This research used qualitative and quantitative analysis technique, quantitative analysis technique uses validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t-test and F-test). The result of this research shows that price and product quality severally has significant, strong and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that price (0,795) and product quality (0,753) simultaneously have strong relation with customer loyalty. Amount of the value owned by price is greater than product quality, coefficient of determination value (R²) for price is 63% and product quality is 56,7%. The suggestions in this research is the company allowed to increase the sales price if the economic condition of the society is increasing, but the company is not allowed to increase the price higher than what the competitor has offered. The company also suggested to improve their quality of product related to the suitability of the benefit which printed on the package to the benefit received by the society, the company also suggested to improve the durability of fragrance and package of Pantene Shampo so it could maintain the product quality

Fulltext View|Download

Keywords: Price, Product Quality, Customer Loyalty

Article Metrics:

Article Info

Section: Articles

Language : ID

In Vol 5, No 2 (2016)

Recent articles

PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIER TERHADAP KOMITMEN KERJA (Studi kasus pada Karyawan Patra Jasa Convention Hotel Semarang) ANALISA KINERJA KARYAWAN PT. PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA DITINJAU DARI PERAN PELATIHAN KERJA DAN PENGEMBANGAN KARIR PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015) More recent articles

Most cited articles

Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap) Pengaruh Keselamatan Dan Kesehatan Kerja Terhadap Prestasi Kerja Karyawan Pada PT. PLN (Persero) APJ Semarang Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia) More cited articles

Last update:

No citation recorded.

Last update: 2024-12-26 06:24:12

No citation recorded.

Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

their article is original, written by the mentioned author(s),
has never been published before,
does not contain statements that violate the law, and
does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article in any repository, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal (Jurnal Administrasi Bisnis).

Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.

Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.