Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal

*Sugiyarto Sugiyarto  -  Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
Rabith Jihan Amaruli  -  Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
Published: .
Open Access Copyright 2019 JURNAL ADMINISTRASI BISNIS

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Language: ID
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Abstract

Abstract The potential of culture and local wisdom in tourism development is part of the product of human creativity that has economic value. The aim of the study was to analyze cultural-based tourism and local wisdom in Central Java which was packaged in the form of festivals. The research method used is qualitative analysis through observation directly and in-depth interviews with parties related to the study. While the analysis method used is Strength, Weakness, Opportunity, and Threats (SWOT) analysis. Analysis of Structures, Weakness, Opportunity, and Threat (SWOT) is used to analyze the potential and problems of culture-based tourism and local wisdom in each research location including potential and internal and external problems. Local culture, especially in Demak Regency, Kudus Regency, and Jepara Regency, in general, has unique potential and centers of handicraft products that can be developed to enhance local cultural tourism. The strategy to improve local cultural tourism is formulated based on strength, weakness, opportunity and local cultural threats. The strategy for packaging local culture, especially the local culture of Kabupaten Demak, the local culture of Kudus Regency, and the local culture of Jepara Regency. The existence of Central Java Fair can be used as a media for promotion and introduction of local tourism destinations (DTW).

Keywords: Tourism, Local Culture, Local Wisdom, SWOT

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