Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM

Naili Farida

doi:10.14710/jab.v8i1.23961

DOI: https://doi.org/10.14710/jab.v8i1.23961

Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM

*Naili Farida

- Universitas Diponegoro, Indonesia

Received: 23 Jan 2019; Revised: 19 Mar 2019; Accepted: 23 Mar 2019; Published: 31 Mar 2019.

Citation Format:

Abstract

Temuan hasil penelitian ini menunjukkan bahwa: (1) Peran Pemerintah berpengaruh signifikan pada Kapabilitas inovasi; (2) Peran Industri berpengaruh signifikan pada Kapabilitas Inovasi; (3) Daya Eksplorasi produk berpengaruh signifikan terhadap Kapabilitas Inovasi; dan (4) Daya Ekplorasi produk berpengaruh signifikan pada Kinerja Pemasaran. Sampel dalam penelitian ini 240 orang pelaku UKM Busana Muslim dan teknik analisis menggunakan Structural Equation Modelling dan AMOS version 20 dalam pengolahan data dan tiga hipotesis berpengaruh signifikan yaitu Peran Industri, peran Pemerintah dan Daya eksplotasi Produk berpengaruh posistif dan signifikan terhadap Kapabilitas Inovasi yang mampu mempengaruhi Keberhasilan perusahaan, khususnya daya eksploitasi produk mampu meningkatkan kinerja pemasaran suatu perusahaan.

Fulltext View|Download

Keywords: academia intelektual; government; industri; dan civil society; kapabilitas inovasi, kinerja pemasaran

Article Metrics:

Article Info

Section: Articles

Language : ID

In Vol 8, No 1 (2019)

Recent articles

Kapasitas Kelembagaan Dalam Pembinaan Usaha Mikro Kecil Dan Menengah Di Kota Surakarta Analisis Perkembangan Ekspor Impor Barang Ekonomi di Provinsi Sumatera Utara Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM More recent articles

Most cited articles

Pengaruh Keselamatan Dan Kesehatan Kerja Terhadap Prestasi Kerja Karyawan Pada PT. PLN (Persero) APJ Semarang Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap) Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia) Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal More cited articles

Last update:

No citation recorded.

Last update: 2024-12-19 05:01:44

No citation recorded.

Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

their article is original, written by the mentioned author(s),
has never been published before,
does not contain statements that violate the law, and
does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article in any repository, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal (Jurnal Administrasi Bisnis).

Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.

Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.