The relationship between the level of satisfaction on the growth of Instagramable Place and Motivation of the Users in increasing Income

Cynthia Setiawan; Lamtiur Hasianna Tampubolon

doi:10.14710/jab.v9i2.31848

DOI: https://doi.org/10.14710/jab.v9i2.31848

The relationship between the level of satisfaction on the growth of Instagramable Place and Motivation of the Users in increasing Income

Cynthia Setiawan - Atma Jaya Catholic University, Indonesia

*Lamtiur Hasianna Tampubolon - Atma Jaya Catholic University, Jakarta, Indonesia

Received: 25 Jul 2020; Revised: 11 Aug 2020; Accepted: 11 Aug 2020; Available online: 30 Sep 2020; Published: 30 Sep 2020.

Citation Format:

Abstract

Instagram in Indonesia is used as a Marketing Strategy. Along with the development of the use of Instagram, gave rise to the trend of new lifestyles and habits that have an impact on the improvement of the appearance of Instagramable places. One of the most Instagramable which became the goal of the millennial generation is the island of Bali. The island is a tourist destination that is a complete, integrated and has many tourist attractions Instagramable. The purpose of this research is to study the relationship between the level of satisfaction on the growth of Instagramable places and motivation of the users in increasing income. The type of research used in this study is a research associate with the use of quantitative methods and data collection techniques with the dissemination of the questionnaire to the 130 respondents. The research concludes there is a positive relationship with the level of medium strength between the satisfaction on the growth of instagramable place and the motivation of users in increasing their income with a score of 0.486 using the calculation of the correlation test manually.

Fulltext View|Download

Keywords: Instagram; digital business; consumer satisfaction; consumer motivations

Funding: Atma Jaya Catholic University of Indonesia

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 9, No 2 (2020)

Recent articles

Impact of Company Characteristics on Aggressive Tax Avoidance in Nigerian Listed Insurance Companies Lokus Kendali Internal dan Kemampuan Interpersonal sebagai Prediktor Kesiapan Mengelola Bisnis Analisis Faktor-Faktor Yang Memengaruhi Partisipasi UKM Tahu Dalam Pengelolaan Lingkungan Hidup di Kota Semarang More recent articles

Most cited articles

Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap) Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal Pengaruh Keselamatan Dan Kesehatan Kerja Terhadap Prestasi Kerja Karyawan Pada PT. PLN (Persero) APJ Semarang Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia) More cited articles

Last update:

No citation recorded.

Last update: 2024-11-02 16:18:40

No citation recorded.

Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.

The author(s) guarantee that:

their article is original, written by the mentioned author(s),
has never been published before,
does not contain statements that violate the law, and
does not violate the rights of others, is subject to copyright held exclusively by the author(s), and is free from the rights of third parties, and that the necessary written permission to quote from other sources has been obtained by the author(s).

The author(s) retain all rights to the published work, such as (but not limited to) the following rights:

Copyright and other proprietary rights related to the article, such as patents,
The right to use the substance of the article in its own future works, including lectures and books,
The right to reproduce the article for its own purposes,
The right to archive all versions of the article in any repository, and
The right to enter into separate additional contractual arrangements for the non-exclusive distribution of published versions of the article (for example, posting them to institutional repositories or publishing them in a book), acknowledging its initial publication in this journal (Jurnal Administrasi Bisnis).

Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.

Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.