BibTex Citation Data :
@article{JAB51050, author = {Eny Pujiastuti and Didik Indarwanta and Ellena Wardani}, title = {Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19}, journal = {Jurnal Administrasi Bisnis}, volume = {12}, number = {1}, year = {2023}, keywords = {Marketing Communication Strategy; Memorable Tourism Experience; Perceived Value; Storytelling Behavior}, abstract = { Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value in the post-pandemic period. The research was conducted at the Gajah Mungkur Reservoir tourist destination. The sample criteria used are tourists who have visited at least 2x (twice). The data was collected using the google form and 160 effective questionnaires were collected which would then be processed using the AMOS Structural Equating Modeling (SEM). Research shows: (1) Memorable tourism experience has a significant effect on perceived value; (2) Perceived value has a significant effect on storytelling behavior; (3) Memorable tourism experience has a significant effect on storytelling behavior; (4) Memorable tourism experience has a significant effect on storytelling behavior through perceived value. In suggestions for tourist destinations are that managers create a pleasant experience so that it is still stored in the memories of tourists and becomes a very memorable tourist experience. Citra destinasi dapat digunakan untuk memperkuat merek dan mengubah pasar. Merek dapat terbentuk dengan strategi komunikasi pemasaran, salah satunya dengan menggunakan storytelling . Tujuan penelitian ini adalah untuk membuktikan pengaruh memorable tourist experience terhadap storytelling behavior melalui perceived value pasca pandemi. Penelitian dilakukan di destinasi wisata Waduk Gajah Mungkur. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung minimal 2x (dua kali). Pengumpulan datanya dengan menggunakan google form dan terkumpul 160 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) AMOS. Penelitian menunjukkan: (1) Me morable tourism experience berpengaruh signifikan terhadap perceived value ; (2) Perceived value berpengaruh signifikan terhadap storytelling behavior ; (3) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior ; (4) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior melalui perceived value . Saran bagi destinasi wisata adalah pengelola menciptakan pengalaman yang menyenangkan sehingga masih tersimpan di dalam memori wisatawan dan menjadi pengalaman yang sangat berkesan ( memorable tourist experience ). }, issn = {2548-4923}, pages = {54--66} doi = {10.14710/jab.v12i1.51050}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/51050} }
Refworks Citation Data :
Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value in the post-pandemic period. The research was conducted at the Gajah Mungkur Reservoir tourist destination. The sample criteria used are tourists who have visited at least 2x (twice). The data was collected using the google form and 160 effective questionnaires were collected which would then be processed using the AMOS Structural Equating Modeling (SEM). Research shows: (1) Memorable tourism experience has a significant effect on perceived value; (2) Perceived value has a significant effect on storytelling behavior; (3) Memorable tourism experience has a significant effect on storytelling behavior; (4) Memorable tourism experience has a significant effect on storytelling behavior through perceived value. In suggestions for tourist destinations are that managers create a pleasant experience so that it is still stored in the memories of tourists and becomes a very memorable tourist experience.
Citra destinasi dapat digunakan untuk memperkuat merek dan mengubah pasar. Merek dapat terbentuk dengan strategi komunikasi pemasaran, salah satunya dengan menggunakan storytelling. Tujuan penelitian ini adalah untuk membuktikan pengaruh memorable tourist experience terhadap storytelling behavior melalui perceived value pasca pandemi. Penelitian dilakukan di destinasi wisata Waduk Gajah Mungkur. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung minimal 2x (dua kali). Pengumpulan datanya dengan menggunakan google form dan terkumpul 160 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) AMOS. Penelitian menunjukkan: (1) Memorable tourism experience berpengaruh signifikan terhadap perceived value; (2) Perceived value berpengaruh signifikan terhadap storytelling behavior; (3) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior; (4) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior melalui perceived value. Saran bagi destinasi wisata adalah pengelola menciptakan pengalaman yang menyenangkan sehingga masih tersimpan di dalam memori wisatawan dan menjadi pengalaman yang sangat berkesan (memorable tourist experience).
Article Metrics:
Last update:
Last update: 2024-11-20 04:56:19
Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Jurnal Administrasi Bisnis oleh http://ejournal.undip.ac.id/index.php/janis/ disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Lihat Pengunjung
