Do Digitalization and Green Entrepreneurship Affect Firm Value of Micro, Small and Medium Enterprises (MSMES)?

Pasca Dwi Putra; Andri Zainal; Khairunnisa Harahap; Ivo Selvia Agusti; Hendra Saputra; Roza Thohiri; Fenny Afrida

doi:10.14710/jab.v14i2.69571

DOI: https://doi.org/10.14710/jab.v14i2.69571

Do Digitalization and Green Entrepreneurship Affect Firm Value of Micro, Small and Medium Enterprises (MSMES)?

*Pasca Dwi Putra

- Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Andri Zainal

- Pendidikan Akuntansi, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Khairunnisa Harahap - Akuntansi, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Ivo Selvia Agusti - Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Hendra Saputra - Manajemen, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Roza Thohiri

- Pendidikan Akuntansi, Fakultas Ekonomi, Universitas Negeri Medan, Indonesia

Fenny Afrida - Akuntansi, Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia

Received: 14 Dec 2024; Revised: 7 Aug 2025; Accepted: 8 Aug 2025; Available online: 27 Aug 2025; Published: 27 Aug 2025.

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Abstract

The purpose of this study is to examine the potential of digitalization and green entrepreneurship to enhance the value of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research was conducted with MSMEs in the city of Medan. The study involved 146 respondents. The objective of this study is to test a hypothesis using a structural equation model, with the SmartPLS 3.2.8 application being utilized to facilitate this process. Prior to hypothesis testing, the data must first be subjected to a process of validity and reliability testing. The findings of this study indicate that the implementation of digitalization and green entrepreneurship has the potential to enhance the value of MSMEs. Furthermore, the implementation of green entrepreneurship will motivate companies to adopt digitalization. The implementation of digitalization and green entrepreneurship will assist MSMEs in competing and innovating through the utilization of technology and broader marketing strategies, while also prioritizing environmental protection.

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Keywords: Digitalization; Green Entrepreneurship; Firm Value; MSMEs

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