BibTex Citation Data :
@article{JAB69944, author = {Dyah Permata Aulyah Rahmawati and Kirana Arista Salsabila and Sri Hartini}, title = {Exploring Generation Z's Purchase Intentions Toward Green Beauty Products}, journal = {Jurnal Administrasi Bisnis}, volume = {14}, number = {2}, year = {2025}, keywords = {environmental concern; environmental knowledge; green peer influence; affection attitude; perceived behavioral control; purchase intention; green beauty product}, abstract = { This research investigates how environmental concern, environmental knowledge, and green peers influence affect on purchase intention for green beauty products. Adopting a quantitative descriptive method, data were collected through online questionnaires distributed to respondents, with a total of 172 participants included in the analysis to assess the relationships among the studied variables. Findings reveal that environmental knowledge does not have a significant effect on either of the two tested hypotheses: affective attitudes toward purchasing green products and perceived behavioral control. This indicates that possessing environmental knowledge alone is insufficient to foster positive emotions or enhance individuals’ perceived control over green product purchases. A possible explanation is that, although many consumers are generally aware of environmental issues, limited depth of understanding—combined with insufficient motivation and the influence of social and cultural factors—may prevent them from translating this knowledge into more responsible consumption behaviors or from fully recognizing the impact of their purchasing decisions. }, issn = {2548-4923}, pages = {129--140} doi = {10.14710/jab.v14i2.69944}, url = {https://ejournal.undip.ac.id/index.php/janis/article/view/69944} }
Refworks Citation Data :
This research investigates how environmental concern, environmental knowledge, and green peers influence affect on purchase intention for green beauty products. Adopting a quantitative descriptive method, data were collected through online questionnaires distributed to respondents, with a total of 172 participants included in the analysis to assess the relationships among the studied variables. Findings reveal that environmental knowledge does not have a significant effect on either of the two tested hypotheses: affective attitudes toward purchasing green products and perceived behavioral control. This indicates that possessing environmental knowledge alone is insufficient to foster positive emotions or enhance individuals’ perceived control over green product purchases. A possible explanation is that, although many consumers are generally aware of environmental issues, limited depth of understanding—combined with insufficient motivation and the influence of social and cultural factors—may prevent them from translating this knowledge into more responsible consumption behaviors or from fully recognizing the impact of their purchasing decisions.
Article Metrics:
Last update:
Last update: 2025-09-30 04:50:16
Starting from 2022, the author(s) whose article is published in the Jurnal Administrasi Bisnis (JAB) attain the copyright for their article and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. By submitting the manuscript to JAB, the author(s) agree with this policy. No special document approval is required.
The author(s) guarantee that:
The author(s) retain all rights to the published work, such as (but not limited to) the following rights:
Suppose the article was prepared jointly by more than one author. Each author submitting the manuscript warrants that all co-authors have given their permission to agree to copyright and license notices (agreements) on their behalf and notify co-authors of the terms of this policy. Jurnal Administrasi Bisnis (JAB) will not be held responsible for anything that may arise because of the writer's internal dispute. Jurnal Administrasi Bisnis (JAB) will only communicate with correspondence authors.
Authors should also understand that their articles (and any additional files, including data sets, and analysis/computation data) will become publicly available once published. The license of published articles (and additional data) will be governed by a Creative Commons Attribution-ShareAlike 4.0 International License. Jurnal Administrasi Bisnis (JAB) allows users to copy, distribute, display and perform work under license. Users need to attribute the author(s) and Jurnal Administrasi Bisnis (JAB) to distribute works in journals and other publication media. Unless otherwise stated, the author(s) is a public entity as soon as the article is published.
Jurnal Administrasi Bisnis oleh http://ejournal.undip.ac.id/index.php/janis/ disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Lihat Pengunjung
