ANALYSIS OF THE OCCURRENCE OF CONTAINER SHORTAGE SIZE 20GP USING THE GRASSROOTS FORECASTING METHOD AT PT XYZ

Abstract

The shortage of 20GP containers is one of the challenges that has a direct impact on the smooth export process and customer satisfaction in the maritime logistics sector. This research aims to analyze the causes of the 20GP container shortage at PT XYZ, and propose a solution based on the grassroots forecasting method. This method is used to identify container needs more accurately by involving direct input from operational, marketing, and field staff who are in direct contact with market demand. Data was obtained through observation, interviews with key informants, and operational documentation during the observation period. The results of the analysis show that container shortages occur due to export-import imbalances, lack of cross-departmental communication, suboptimal container distribution management, and the absence of a field data-based demand forecasting system. The application of grassroots forecasting is proven to be able to provide container demand predictions that are more responsive and contextual to local market conditions, especially in the Semarang region which has high export potential but minimal import return flows. Based on these findings, this research recommends the integration of the grassroots forecasting method into the container planning system and the development of a real-time digital system to monitor and manage container availability. This implementation is expected to improve the efficiency of 20GP container distribution and strengthen customer service at PT XYZ.