The Influence of Brand Image, Perceived Product Quality, and Price Perception on Purchase Intention of Eiger Laptop Bags

Aldo Johanes Hasudungan; Faizal Fardhani Sigarlaki

doi:10.14710/jab.v14i2.83700

DOI: https://doi.org/10.14710/jab.v14i2.83700

The Influence of Brand Image, Perceived Product Quality, and Price Perception on Purchase Intention of Eiger Laptop Bags

Aldo Johanes Hasudungan - Management of Economics & Business Faculty, Universitas Jenderal Achmad Yani, Jl Terusan Jenderal Sudirman Cimahi, Jawa Barat, Indonesia

*Faizal Fardhani Sigarlaki - Management of Economics & Business Faculty, Universitas Jenderal Achmad Yani, Jl Terusan Jenderal Sudirman Cimahi, Jawa Barat, Indonesia

Received: 10 Apr 2026; Revised: 13 Apr 2026; Accepted: 15 Apr 2026; Published: 15 Apr 2026.

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Abstract

This research aims to assess the influence of brand image, perceived product quality, and price perception on the purchase intention of Eiger laptop bags in Cimahi City. A quantitative approach was employed in this study, with primary data collected through questionnaires. Data was obtained from 100 respondents using purposive sampling. The gathered data was analyzed utilizing the Statistical Package for the Social Sciences (SPSS), which encompasses validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings indicated that brand image, perceived product quality, and price perception have a positive effect on purchase intention. Specifically, brand image and perceived product quality significantly enhanced purchase intention, while price perception also positively influenced purchase intention, albeit to a lesser extent. The study suggests that to enhance purchase intention for Eiger laptop bags, it is essential to maintain and improve brand image and product quality

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Keywords: brand image; perceived product quality;price perception;purchase intention

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Section: Articles

Language : EN

In Vol 14, No 2 (2025): In Progress

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