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ANALISIS EKONOMI USAHATANI HORTIKULTURA SEBAGAI KOMODITI UNGGULAN AGRIBISNIS DI DAERAH KABUPATEN PELALAWAN PROVINSI RIAU

*B Isyandi  -  Fakultas Ekonomi Universitas Riau Pekanbaru, Indonesia
Open Access Copyright 2017 JURNAL BISNIS STRATEGI

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Abstract

Agribusiness approach is absolutely required to empower the economic of rural community, and it is expected to reduce income disparity of society. The study showed that there are several prime commodities such as banana, durian, orange, and pare, cucumber, kacang panjang. Those commodities would grow in Pelalawan promisingly. The result were considered from several aspects such as economic efficiency, feasibility of land, market possibilities, and community interests.

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Keywords: Agribusiness, horticulture, prime commodities

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