DOI: https://doi.org/10.14710/jbs.30.1.47-53

Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa)

*Khotrun Nada Rouddah orcid  -  Universitas Padjajaran, Indonesia
Cecep Safaatul Barkah  -  Universitas Padjajaran, Indonesia
Nurillah Jamil Achmawati Novel  -  Universitas Padjajaran, Indonesia
Open Access Copyright 2021 JURNAL BISNIS STRATEGI

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Abstract
This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. In the discussion, the stages of the negotiation process carried out between PT. Danpati Prakasa Sentosa and Toraja Coffee Collectors, namely planning, preparation, information gathering, information use, bidding process and the last is bidding closing. In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.
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Keywords: Negotiation; Limited Liability Company; Coffee Collector

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