BibTex Citation Data :
@article{JITAA10789, author = {E. Wantasen and F. H. Elly and N. M. Santa}, title = {Consumer's characteristics of yogurt in Manado, North Sulawesi - Indonesia}, journal = {Journal of the Indonesian Tropical Animal Agriculture}, volume = {42}, number = {1}, year = {2017}, keywords = {consumers characteristics; yogurt; consumption}, abstract = { The objective of this study was to analyze consumer’s characteristics of yogurt as one of fermented dairy product, consumers satisfaction and factors influencing consumers purchase decision on yogurt in Manado city. The primary data were collected using structured questionnaire from a total sample of 400 consumers in Manado City. Samples were selected using the accidental sampling method with schedule (using alternating date/ day and place, respectively). Collecting data were done from July to September 2015. The result indicated that most consumers were teenagers, female students, and single persons. Consumers of yogurt in Manado City are were categorized quite satisfied with yogurt product. The product availability had to be considered by producer in order to increase consumer satisfaction. Partially, factors that significantly influencing consumer’s purchase decision in Manado were preservative content, product availability, variant flavor, product volume and additional nutritive value. }, issn = {2460-6278}, pages = {23--32} doi = {10.14710/jitaa.42.1.23-32}, url = {https://ejournal.undip.ac.id/index.php/jitaa/article/view/10789} }
Refworks Citation Data :
The objective of this study was to analyze consumer’s characteristics of yogurt as one of fermented dairy product, consumers satisfaction and factors influencing consumers purchase decision on yogurt in Manado city. The primary data were collected using structured questionnaire from a total sample of 400 consumers in Manado City. Samples were selected using the accidental sampling method with schedule (using alternating date/ day and place, respectively). Collecting data were done from July to September 2015. The result indicated that most consumers were teenagers, female students, and single persons. Consumers of yogurt in Manado City are were categorized quite satisfied with yogurt product. The product availability had to be considered by producer in order to increase consumer satisfaction. Partially, factors that significantly influencing consumer’s purchase decision in Manado were preservative content, product availability, variant flavor, product volume and additional nutritive value.
Article Metrics:
Last update:
Evaluating the use of cinnamon-water extract as taste modifier in yoghurt drink by temporal dominance of sensation
Last update: 2026-11-01 10:30:01
Copyright of all published articles is retained by the respective author(s). Authors grant Journal of the Indonesian Tropical Animal Agriculture a non-exclusive license to publish the article and to identify itself as the original publisher. This license also includes the right for the journal to distribute the article as part of its publication, including in printed or electronic formats, for non-commercial dissemination.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: (CC BY-SA)
Faculty of Animal and Agricultural Sciences, Diponegoro University
Campus Drh. Soejono Koesoemowardojo,Jl. Prof. Soedarto, SH., Tembalang, SemarangIndonesia 50275
jitaa.undip@gmail.com
http://ejournal.undip.ac.id/index.php/jitaa
Phone/Fax: +62247474750
