BibTex Citation Data :
@article{JMKI55468, author = {Farah Rahmasari and Putri Asmita Wigati and Rani Budiyanti}, title = {Analisis Pengaruh Keputusan Penggunaan Telemedicine Halodoc di Kota Bogor}, journal = {Jurnal Manajemen Kesehatan Indonesia}, volume = {11}, number = {2}, year = {2023}, keywords = {Healthcare Services Management, Telemedicine Services, Marketing Strategies}, abstract = { The number of visits to telemedicine applications has increased during the Covid-19 pandemic. Halodoc is the most commonly used telemedicine platform in Indonesia. The return of public activity to health services after the easing of the pandemic were a challenge and opportunity for telemedicine service providers. Marketing is an important factor in influencing people's decision to use a product/services . T his study aimed to examine the effect of Marketing 4.0 strategies on the usage of Halodoc's telemedicine services in Bogor City. The study used a quantitative method with a cross sectional approach, total research sample are 270 respondents who used Halodoc's telemedicine services, accidental sampling are used to select participants for the study, and the questionnaire had been tested for validity and reliability. The collected data was analyzed using the logistic regression test. The results showed that Co-creation strategy (Sig.=0.016) and Conversation strategy (Sig.=0.028) had an effect on the usage of telemedicine services through the Halodoc application in Bogor City, while Currency (Sig.=0.216) and Communal Activation strategy (Sig.=0.152) did not. The researchers recommend Halodoc to evaluate, improve, and develop an effective and sustainable marketing strategies to increase the use of telemedicine services in Bogor City. }, issn = {2548-7213}, pages = {190--202} doi = {10.14710/jmki.11.2.2023.190-202}, url = {https://ejournal.undip.ac.id/index.php/jmki/article/view/55468} }
Refworks Citation Data :
The number of visits to telemedicine applications has increased during the Covid-19 pandemic. Halodoc is the most commonly used telemedicine platform in Indonesia. The return of public activity to health services after the easing of the pandemic were a challenge and opportunity for telemedicine service providers. Marketing is an important factor in influencing people's decision to use a product/services. This study aimed to examine the effect of Marketing 4.0 strategies on the usage of Halodoc's telemedicine services in Bogor City. The study used a quantitative method with a cross sectional approach, total research sample are 270 respondents who used Halodoc's telemedicine services, accidental sampling are used to select participants for the study, and the questionnaire had been tested for validity and reliability. The collected data was analyzed using the logistic regression test. The results showed that Co-creation strategy (Sig.=0.016) and Conversation strategy (Sig.=0.028) had an effect on the usage of telemedicine services through the Halodoc application in Bogor City, while Currency (Sig.=0.216) and Communal Activation strategy (Sig.=0.152) did not. The researchers recommend Halodoc to evaluate, improve, and develop an effective and sustainable marketing strategies to increase the use of telemedicine services in Bogor City.
Article Metrics:
Last update:
Last update: 2024-10-14 17:12:09
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to JMKI journal and Master’s Study Program in Public Health, Faculty of Public Health, Diponegoro University as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
JMKI journal and Master of Public Health Study Program, Universitas Diponegoro and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in JMKI journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form JMKI]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Farid Agushybana, S.KM., Ph.D (Editor-in-Chief)Editorial Office of Jurnal Manajemen Kesehatan IndonesiaMaster of Public Health Study Program, Universitas DiponegoroJl. Prof. Soedarto, Kampus Undip Tembalang, Semarang, Central Java, Indonesia 50275Telp./Fax: +62-24-7460044Email: hybana@gmail.com / jmki@live.undip.ac.id
Jurnal Manajemen Kesehatan Indonesia (e-ISSN: 2548-7213, p-ISSN: 2303-3622) is published by Master of Publich Health, Faculty of Public Health, Universitas Diponegoro under a Creative Commons Attribution 4.0 International License.
View statistics