DOI: https://doi.org/10.21456/vol7iss2pp114-119

Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah

*Muhammad Taufik Syastra orcid  -  Universitas Putera Batam, Indonesia
Steffi Adam  -  Universitas Putera Batam, Indonesia

Citation Format:
Abstract
Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs.  The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model

Note: This article has supplementary file(s).

Fulltext View|Download |  Source Text
Prosiding
Subject
Type Source Text
  Download (3MB)    Indexing metadata
 Source Text
Prosiding
Subject
Type Source Text
  Download (3MB)    Indexing metadata
Keywords: Social Media; Small Medium Enterprise; AIDA Model

Article Metrics:

Article Info
Section: Research Articles
Language : EN
Recent articles
Identifikasi Tantangan Adopsi E-commerce Pada Rumah Produksi Seulanga Implementasi Fuzzy ELECTRE Untuk Penilaian Kerusakan Akibat Bencana Alam Perencanaan Infrastruktur Teknologi Informasi pada Bank dengan Framework TOGAF More recent articles
  1. Ballings, M., Van den Poel, D., dan Bogaert, M., 2016. Social media optimization: Identifying an optimal strategy for increasing network size on Facebook. Omega (United Kingdom), 59, 15–25
  2. Eagleman, A.N., 2013. Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies. Sport Management Review, 16(4), 488–497
  3. Haryani, S., dan Motwani, B., 2015. Discriminant model for online viral marketing influencing consumers behavioural intention. Pacific Science Review B: Humanities and Social Sciences, 1(1), 49–56
  4. Hassan, S., Nadzim, S. Z. A., dan Shiratuddin, N., 2015. Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences, 172, 262–269
  5. Noone, B. M., McGuire, K. a, dan Niemeier, H.-M., 2011. Social Media Meets Hotel Revenue Management: Opportunities, Issues and Unanswered Questions. Journal of Revenue and Pricing Management, 10(4), 293–305
  6. Öztamur, D., dan Karakadılar, S.İ., 2014. ScienceDirect Exploring the role of social media for SMEs: as a new marketing strategy tool for the firm performance perspective. Procedia -Social and Behavioral Sciences, 150, 511–520
  7. Rahmana, A., 2009. Peranan Teknologi Informasi dalam Peningkatan Daya Saing Usaha Kecil Menengah. In Seminar Nasional Aplikasi Teknologi Informasi (pp. 11–15). Yogyakarta
  8. Widiyanto, I., dan Prasilowati, S.L., 2015. Perilaku Pembelian Melalui Internet. Jurnal Manajemen Dan Kewirausahaan, 17(2), 109–112
  9. Yan, J., 2011. Social media in branding: Fulfilling a need. Journal of Brand Management, 18(9), 688–696

Last update:

No citation recorded.

Last update:

No citation recorded.