Identifikasi Tantangan Adopsi E-commerce Pada Rumah Produksi Seulanga

*Juwita Juwita  -  Universitas Syiah Kuala, Indonesia
Nursanty Risa  -  Universitas Syiah Kuala
Fahlevi Heru  -  Universitas Syiah Kuala, Indonesia
Received: 6 Dec 2016; Published: 9 Nov 2017.
Open Access
Citation Format:
Abstract

Peukan Bada is one of districts in Aceh Besar which directly opposite to Indian Ocean. This district had abundant marine fishery resources. In 2016  Seulanga home production has implemented E-commerce website to support their sales and promotion process, but after six months of releasing, there were no transcations occured. Fourth stage of  E-commerce adoption in small and medium bussiness were achieved, if online transactions including ordering and payment have occured. To achieved that a reliable e-commerce website and organizational readiness was needed.The objective of this study was to  identify the challenge of E-commerce adoption in Seulanga home production. It used Fishbone cause and effect with  4P  approach (Price, Product, Place and Promotion). Data collecting using focus group discussion and site search testing technic. This research taken place in Peukan Bada district, Exactly in Lamteungoh village. This research had successfully identified causes that challenge the E-commerce adoption in seulanga home production, those were : product were unregistered, the fluctuative price, no managerial skilled staf and IT skilled staff, no promotion strategy applied and unsmart site search features. All those factors become barries of E-commerce adoption for seulanga home production, so Seulanga need external intervention to cope their continuity in bussiness

Keywords: Fishbon; 4P Approach; E-commerce
Funding: Universitas Syiah Kuala

Article Metrics:

  1. Almousa, M., 2013. Barriers to E-commerce Adoption : Consumer’s perpective from a developing country. Journal of Ibusiness 2013(5), 65-71
  2. Batey, T., 2013. How to test a site search. http:testing-web-sites.co.uk/2013/01/29/how-to-test-a- site- search/ diakses tanggal 01 Oktober 2017
  3. Bazier, B., 1995. Black-box testing : techniques for functional Testing of Sofware and Systems, John wiley & Sons,Inc. New York
  4. Bose, T.K., 2012. Application of Fishbone Analysis for Evaluating Supply Chain and Business Process A Case Study On The St James Hospital. International Journal of Managing Value and Supply Chains (IJMVSC) 3 (1), 17-24
  5. Chen, J., Mcqueen R.J, 2008. Factors Affecting E-Commerce Stage of Growth in Small Chinese Firm in New Zeland: An Analysis of Adoption Motivators and Inhibitors. Journal of Global Information Mangement, 16(1), 26-61
  6. Editor, 2017. 8 important Segments of testing eCommerce websites.Website: http:// softwaretestinghelp.com/ecommercetesting/ diakses tanggal 5 October 2017
  7. Mahmoud, M.Y., Czuchry, J.A., 2006. E-commerce implementation challenges: Small to medium-sized versus large organisations Article in International Journal of Business Information Systems 1 (3). 256-275
  8. Mohammed,T.N., Hilda, M., 2015. 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction. International Journal of Marketing Studies 7(4), 78-87
  9. Nursanty,R., Fahlevi,H., Juwita., 2015. (IbM) Pemberdayaan Ekonomi Masyarakat Melalui Usaha Olahan Ikan di Gampong Lamteungoh dan Lam Isek Kecamatan
  10. Oktovianisa, P.R., Wibawa, B.M., Titah, L., 2017. Identifikasi Permasalahan Komplain pada E-Commerce Menggunakan metode Fishbone. Jurnal Sains dan Seni ITS 6(1), D37-D41
  11. Pokja AMPL Aceh Besar, 2011. Buku Putih Sanitasi Kabupaten Aceh Besar. Pemerintah Daerah Aceh Besar. Peukan Bada Aceh Besar, Laporan Pengabdian, Universitas Syiah Kuala
  12. Poerwanto, G., 2016. Diagram Fishbone. Website: sites.google.com/site/kelolakualitas/Diagram-fishbone/. diakses tanggal 12 November 2016
  13. Siregar, R.R., 2010. Strategi Meningkatkan Persaingan Bisnis Perusahaan dengan Penerapan E-Commerce. http://blog.trisakti.ac.id/ diakses tanggal 12November 2016
  14. Vermaat., 2007. Elektronik E-commerce. ANDI. Yogyakarta
  15. Wikipedia, 2017. Test Plan. https://en.wikipedia.org/ wiki/ Test_plan. diakses tanggal 01 Oktober 2017

Last update: 2021-02-25 05:55:13

No citation recorded.

Last update: 2021-02-25 05:55:13

No citation recorded.