DOI: https://doi.org/10.21456/vol8iss2pp133-140

Analisis Online Impulse Buying dengan menggunakan Framework SOR

*Muhammad Taufik Syastra orcid  -  Universitas Putera Batam, Indonesia
Yvonne Wangdra  -  Universitas Putera Batam, Indonesia
Open Access Copyright (c) 2018 JSINBIS (Jurnal Sistem Informasi Bisnis)

Citation Format:
Abstract
Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce

Note: This article has supplementary file(s).

Fulltext View|Download |  Research Materials
Data survei
Subject
Type Research Materials
  Download (16KB)    Indexing metadata
 Source Text
Publikasi sebelumnya
Subject
Type Source Text
  Download (5MB)    Indexing metadata
Keywords: Online Impulse Buying; Framework SOR; E-Commerce.

Article Metrics:

Article Info
Section: Research Articles
Language : EN
Recent articles
Analisis Perencanaan Strategis Sistem Informasi Pada Manies Group Madiun dengan Pemodelan Ward And Peppard Untuk Meningkatkan Pelayanan Pelanggan Sistem Informasi Stok Gudang Koperasi Menggunakan Supply Chain Management Pengukuran Kesadaran Keamanan Informasi Dan Privasi Pada Pengguna Smartphone Android Di Indonesia More recent articles
Most cited articles
Kombinasi Balanced Scorecard dan Objective Matrix Untuk Penilaian Kinerja Perguruan Tinggi Data Clustering Menggunakan Metodologi CRISP-DM Untuk Pengenalan Pola Proporsi Pelaksanaan Tridharma Penggunaan Jaringan Syaraf Tiruan Backpropagation Untuk Seleksi Penerimaan Mahasiswa Baru Pada Jurusan Teknik Komputer Di Politeknik Negeri Sriwijaya Perencanaan Infrastruktur Teknologi Informasi pada Bank dengan Framework TOGAF Sistem Pemungutan Suara Elektronik Menggunakan Model Poll Site E-Voting More cited articles
  1. Amos, C., Holmes, G. R., Keneson, W. C, 2014. A meta-analysis of consumer impulse buying. Journal of Retailing and Consumer Services, 21(2), 86–97
  2. APJII. 2015. Profil Pengguna Internet Indonesia. (P. UI, Ed.), Apjii.or.Id. Jakarta: Asosiasi Penyelenggara Jasa Internet Indonesia
  3. Chan, T. K. H., Cheung, C. M. K., Lee, Z. W. Y, 2017. The State of Online Impulse-Buying Research: A Literature Analysis. Information and Management, 54 (2), 204–217
  4. Chen, J., Xie, X., Jing, F, 2011. The security of shopping online. Proceedings of 2011 International Conference on Electronic and Mechanical Engineering and Information Technology, EMEIT 2011, 9, 4693–4696
  5. Dawson, S., Kim, M, 2009. External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20–34
  6. Hamzah, A. A., Syarief, A., Mustikadara, I. S, 2013. Analisis Kualitatif Tampilan Visual Pada Situs E-Learning. ITB Journal of Visual Art and Design, 5(2), 176–194
  7. Hsin Chang, H., Wang, H, 2011. The moderating effect of customer perceived value on online shopping behaviour. Online Information Review, 35(3), 333–359
  8. Kominfo, 2015. Pemerintah Akan Tingkat Transaksi E-Commerce. Retrieved June 9, 2017, from https://kominfo.go.id/index.php/content/detail/4540/Pemerintah+Akan+Tingkat+Transaksi+E-Commerce/0/berita_satker
  9. Kuswanto, H., 2017. Analisis Prinsip Layout and Composition pada Web Design Perusahaan PT . Bank Rakyat Indonesia , Tbk dan PT . FIF Group berdasarkan Buku “ The Principle of Beautifull Website Design ( 2nd Edition ) By Jason Beaird .” Jurnal Elektronics, Informatics, and Vocational Education (ELINVO), 2(1), 1–7
  10. Laksana, K. A. P., Suparna, G., 2015. Peran Motivasi Hedonis Memediasi Pengaruh Sifat Materialisme Terhadap Perilaku Pembelian Impulsif Secara Online. E-Jurnal Manajemen Unud, 4(6), 1661–1675
  11. Mujiana, Elissa, I., 2013. Analisis Faktor-faktor yang Mempengaruhi Pembelian Pada Toko Online. Jurnal Teknik Industri, VIII(3), 143–152
  12. Mulyanto, A., 2009. Sistem Informasi (1st ed.). Yogyakarta: Pustaka Pelajar
  13. Mulyono, F., 2013. Faktor Demografis Dalam Perilaku Pembelian Impulsif, 8(1), 92–109
  14. Ning Shen, K., Khalifa, M., 2012. System design effects on online impulse buying. Internet Research, 22(4), 396–425
  15. Sun, T., Wu, G., 2011). Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach. The Journal of Marketing Theory and Practice, 19(3), 337–346
  16. Syahrul, Y., 2015. Indonesia, Pasar E-Commerce Terbesar di ASEAN dengan Banyak Kendala. Retrieved June 9, 2017, from http://katadata.co.id/telaah/2015/12/18/
  17. Turkyilmaz, C. A., Erdem, S., Uslu, A., 2015. The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences Vol. 175, 98–105)
  18. Verhagen, T., Van Dolen, W., 2011. The Influence of Online Store Beliefs on Consumer Online Impulse Buying: A Model and Empirical Application. Information and Management, 48(8), 320–327
  19. Widiyanto, I., Prasilowati, S. L., 2015. Perilaku Pembelian Melalui Internet. Jurnal Manajemen Dan Kewirausahaan, 17(2), 109–112

Last update:

  1. Effects of Information Overload, Communication Overload, and Inequality on Digital Distrust: A Cyber-Violence Behavior Mechanism

    Mingyue Fan, Yuchen Huang, Sikandar Ali Qalati, Syed Mir Muhammad Shah, Dragana Ostic, Zhengjia Pu. Frontiers in Psychology, 12 , 2021. doi: 10.3389/fpsyg.2021.643981

Last update: 2024-04-26 12:36:32

No citation recorded.