Analisis Aplikasi Mobile Transportasi Online Menggunakan User Experience Questionnaire pada Era Milenial dan Z

*Leon Andretti Abdillah orcid  -  Universitas Bina Darma, Indonesia
Received: 26 Oct 2019; Revised: 11 Nov 2019; Accepted: 11 Nov 2019; Published: 17 Nov 2019; Available online: 17 Nov 2019.
DOI: View
Type Research Instrument
  Download (214KB)    Indexing metadata
Open Access
Citation Format:

Online transportation becomes so popular in the ride-sharing industry. Young millennial and z generation users utilize their smartphone not only for communications but also for ordering online transportation services like Gojek. This study examines the experience of millennial and z generation students in using the well-known Gojek online transportation mobile service. A number of 154 millennial computer science students as respondents are involved in this study. Their experience in using online mobile transportation services via smartphone was collected through an online questionnaire made using google forms and distributed via Facebook. The tool used in this study is Online User Experience Questionnaire (UEQ). The results showed that all UEQ categories scored in positive areas. The highest score is in the "Perspicuity" category, while the lowest score is in the "Novelty" category. The benchmark value of the Gojek application indicates that the Gojek application has a rating scale that is on the scale of "above average" and "good". Suggestions that can be taken from the results of research that the Gojek application in general has been very good in providing experience for its users, things that need to be improved is in terms of the renewal of the application.

Note: This article has supplementary file(s).

Keywords: User Experience, Millennial And Z Generation Students, Gojek, Online Transportation

Article Metrics:

  1. Abdillah, L.A., 2016. Ujian online mahasiswa ilmu komputer berbasis Smartphone. Seminar Nasional Riset Ilmu Komputer Ke-2 (SNRIK2016), Makassar
  2. Abdillah, L.A., Napitupulu, D., Simarmata, J., Rahim, R., Abdullah, D. & Pranolo, A., 2017. The role of big data and cloud computing for technology based business. The First International Conference on Education and Technology (ICEduTech2017), Novotel Hotel, Balikpapan, Indonesia
  3. Abdillah, L.A., 2018. Human Computer Interaction Computer Science & Information Systems. Palembang: Universitas Bina Darma
  4. Clark, K.R., 2017. Managing multiple generations in the workplace. Radiologic Technology, 88(4), 379-396
  5. Dimitrijević, D., Nedić, N., & Dimitrieski, V., 2013. Real-time carpooling and ride-sharing: position paper on design concepts, distribution and cloud computing strategies. Paper presented at the Federated Conference on Computer Science and Information Systems (FedCSIS2013), Kraków, Poland
  6. Dix, A., Finlay, J., Abowd, G.D., & Beale, R., 2004. Human–Computer Interaction. Harlow, Essex, England: Pearson Education Limited
  7. Junita, I., 2019. Transformational leadership in digital era: analysis of nadiem makarim (founder of go-jek indonesia) leadership figure. Integrated Journal of Business and Economics, 3(1), 80-92
  8. Kemp, S., 2019. Digital 2019: Global Internet Use Accelerates. Diakses pada tanggal 1 September, 2019, dari 2019/01/digital-2019-global-internet-use-accelerates
  9. Laugwitz, B., Held, T., & Schrepp, M., 2008. Construction and evaluation of a user experience questionnaire. Symposium of the Austrian HCI and Usability Engineering Group
  10. MacKenzie, I.S., 2013. Human-computer interaction: An empirical research perspective. Waltham, MA, USA: Newnes
  11. Minge, M., Thüring, M., Wagner, I., & Kuhr, C.V., 2017. The meCUE questionnaire: a modular tool for measuring user experience. In F. C. Soares M., Ahram T. (Ed.), Advances in Ergonomics Modeling, Usability & Special Populations (Vol. 486, pp. 115-128)
  12. Murillo, E., 2017. Attitudes toward mobile search ads: a study among Mexican millennials. Journal of Research in Interactive Marketing, 11(1), 91-108
  13. Poushter, J., 2016. Smartphone ownership and internet usage continues to climb in emerging economies. Pew Research Center, 22, 1-44
  14. Preece, J., Rogers, Y. & Sharp, H., 2015. Interaction design: beyond human-computer interaction (4th ed.): John Wiley & Sons
  15. Puspitasari, L., & Ishii, K., 2016. Digital divides and mobile Internet in Indonesia: Impact of smartphones. Telematics and Informatics, 33(2), 472-483
  16. Rahardjo, D. & Sugiarto, M., 2019. Valuation model using a mixed real options method: a review on Singapore and Indonesia digital startups. Paper presented at the 16th International Symposium on Management (INSYMA 2019), Manado, Indonesia
  17. Rauschenberger, M., Schrepp, M., Cota, M.P., Olschner, S. & Thomaschewski, J., 2013. Efficient measurement of the user experience of interactive products. How to use the user experience questionnaire (UEQ). Example: Spanish language version. International Journal of Artificial Intelligence and Interactive Multimedia (IJAIIM), 2(1)
  18. Roseth, C., Akcaoglu, M., & Zellner, A., 2013. Blending synchronous face-to-face and computer-supported cooperative learning in a hybrid doctoral seminar. TechTrends, 57(3), 54-59
  19. Santoso, H.B., Schrepp, M., Isal, R.Y.K., Utomo, A.Y. & Priyogi, B., 2016. Measuring user experience of the student-centered e-learning environment. The Journal of Educators Online (JEO), 13(1)
  20. Sari, I.O., Abdillah, L.A., & Wardhani, K.R.N., 2016. Application Location Based Service (LBS) location search palembang nature-based android. Paper presented at the The 5th International Conference on Information Technology and Engineering Application (ICIBA2016), Palembang
  21. Schrepp, M., Hinderks, A. & Thomaschewski, J., 2014. Applying the user experience questionnaire (UEQ) in different evaluation scenarios. Paper presented at the International Conference of Design, User Experience, and Usability
  22. Schrepp, M., 2015. User Experience Questionnaire Handbook
  23. Schrepp, M., Hinderks, A. & Thomaschewski, J., 2018. User Experience Questionnaire. Mensch und Computer 2017-Tagungsband: Spielend einfach interagieren, 17, 355
  24. Septiani, R., Handayani, P.W., & Azzahro, F., 2017. Factors that affecting behavioral intention in online transportation service: case study of GO-JEK. Procedia Computer Science, 124, 504-512
  25. Silalahi, S.L.B., Handayani, P.W., & Munajat, Q., 2017. Service quality analysis for online transportation services: Case study of GO-JEK. Procedia Computer Science, 124, 487-495
  26. Statista, 2019a. Number of internet users in selected countries in the Asia-Pacific region as of January 2019, by country (in millions). Diakses pada tanggal 1 September, 2019, dari
  27. Statista, 2019b. Number of smartphone users in Indonesia from 2011 to 2022 (in millions)*. Diakses pada tanggal 1 September, 2019, dari
  28. Swallow, D., Blythe, M., & Wright, P., 2005. Grounding experience: relating theory and method to evaluate the user experience of smartphones. Paper presented at the Proceedings of the 2005 annual conference on European association of cognitive ergonomics
  29. Wiedmer, T., 2015. Generations do differ: Best practices in leading traditionalists, boomers, and generations X, Y, and Z. The Delta Kappa Gamma Bulletin: International Journal for Professional Educators, 82(1)

Last update: 2021-03-05 10:32:18

No citation recorded.

Last update: 2021-03-05 10:32:19

No citation recorded.