DOI: https://doi.org/10.21456/vol4iss3pp181-186

Kajian Data Mining Customer Relationship Management pada Lembaga Keuangan Mikro

*Tikaridha Hardiani  -  Universitas Gadjah Mada Yogyakarta, Indonesia
Selo Sulistyo  -  Universitas Gadjah Mada Yogyakarta, Indonesia
Rudy Hartanto  -  Universitas Gadjah Mada Yogyakarta

Citation Format:
Abstract

Companies are required to be ready to face the competition will be intense with other companies, including micro-finance institutions. Faced more intense competition, has led to many businesses in microfinance institutions find profitable strategy to distinguish from the others. Strategy that can be applied is implementing Customer Relationship Management (CRM) and data mining. Data mining can be used to microfinance institutions that have a large enough data. Determine the potential customers with customer segmentation can help the decision-making marketing strategy that will be implemented . This paper discusses several data mining techniques that can be used for customer segmentation. Proposed method of data mining technique is fuzzy clustering with fuzzy C-Means algorithm and fuzzy RFM.

Keywords : Customer relationship management; Data mining; Fuzzy clustering; Micro-finance institutions; Fuzzy C-Means; Fuzzy RFM

Fulltext View|Download

Article Metrics:

Article Info
Section: Review Article
Language : EN
Recent articles
Aplikasi Sistem Pendukung Keputusan Untuk Menentukan Harga Layanan Teknologi Informasi Sistem Pendukung Keputusan Pemberian Kredit Rumah Sejahtera Pada Nasabah Bank Pembangunan Daerah Kalimantan Timur dengan Metode TOPSIS Perancangan Sistem Informasi Akuntansi Pada IQ Salon Review: Musik dan Denyut Jantung Pada Era Digital Stimulasi Denyut Jantung dengan Pemutar Musik pada Android Kajian Data Mining Customer Relationship Management pada Lembaga Keuangan Mikro More recent articles
Most cited articles
Review: Implementasi Holap Untuk Optimasi Query Sistem Basis Data Terdistribusi Dengan Pendekatan Algoritma Genetik Sistem Deteksi Retinopati Diabetik Menggunakan Support Vector Machine Kombinasi Balanced Scorecard dan Objective Matrix Untuk Penilaian Kinerja Perguruan Tinggi Pengenalan Wajah dengan Matriks Kookurensi Aras Keabuan dan Jaringan Syaraf Tiruan Probabilistik Sistem Informasi Pengukuran Kinerja Pada Perkebunan Kelapa Sawit Dengan Menggunakan Metode Balanced Scorecard More cited articles

Last update:

No citation recorded.

Last update: 2024-11-21 23:21:23

  1. Enterprise customer relationship management based on big data mining

    Li X.T.. Latin American Applied Research, 48 (3), 2018.