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Representation of Social Values in the Structure of the Markobar Tradition Language in Mandailing Wedding Customs

*Tanty Aidullia Nasution orcid  -  Univeritas Sumatera Utara, Indonesia
Alemina Br. Perangin-angin orcid  -  Univeritas Sumatera Utara, Indonesia
Received: 10 Apr 2025; Revised: 23 Jun 2025; Accepted: 24 Jun 2025; Available online: 24 Jun 2025; Published: 31 May 2025.
Open Access Copyright 2025 Nusa: Jurnal Ilmu Bahasa dan Sastra

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Abstract
This study investigates the representation of social values embedded within the Markobar tradition language used in Mandailing wedding customs. Markobar, a linguistic and cultural expression, plays a significant role in the social interactions and ceremonial discourse of Mandailing weddings. The research adopts a semiotics approach by Rholand Barthes, analyzing the structural and symbolic elements of the language to identify and interpret the underlying social values. Key findings reveal that the language reflects principles such as mutual respect, kinship solidarity, and communal harmony, emphasizing the pivotal role of language as a medium for sustaining cultural identity. The study contributes to a deeper understanding of how linguistic practices preserve and propagate social values in traditional cultural settings.
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Keywords: Representation; Language; Semiotics; Mandailing; Tradition

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