DOI: https://doi.org/10.14710/sabda.16.1.%25p

Semarang College Students’ Views on Beauty Standards & Diversity in Indonesian Skincare & Bodycare Advertisements

1English Literature Study Program, Faculty of Humanities, Universitas Diponegoro, Indonesia

2Universitas Diponegoro, Indonesia

Published: 25 Jun 2021.
Editor(s): Gani Pramudyo

Citation Format:
Abstract
Beauty standards that spread widely in society make people treat some different from the other. It also influence how people see a person in a formal context, like in recruiting job or school. Unfortunately, this perennial bias also appear in how Indonesian skincare and body care brands make their advertisements. The advertisements usually only show model with particular beauty standards and left diversity behind, forgetting that beauty cannot be defined as simple as that. This research take a depth look about it through the interviews with selected Semarang college students. The research explores about those advertisements and its impact of how people define beauty. Aiming to understand college students’ point of view of mentioned issue, this research wants to become a starting step in changing the prevailing beauty standards.
Fulltext View|Download
Keywords: beauty standards; advertisements; skincare; bodycare; diversity

Article Metrics:

Article Info
Section: Articles
Language : EN
Recent articles
Id, Ego, and Superego of the Character Naoko in Haruki Murakami’s Novel Norwegian Wood Peran Seniman Indonesia dalam Upaya Diplomasi Kebudayaan Melalui Wayang Kulit Sejak Tahun 2003 Majalah Panjebar Semangat Sebagai Pelestari Bahasa dan Sastra Jawa, Tahun 1998-2013 More recent articles
Most cited articles
BAPONGKA, SISTEM BUDAYA SUKU BAJO DALAM MENJAGA KELESTARIAN SUMBER DAYA PESISIR NILAI-NILAI KARAKTER DALAM PEMBELAJARAN APRESIASI SENI BERBASIS MULTIKULTURAL PEREMPUAN DALAM PERSPEKTIF KEBUDAYAAN TOLERANSI MELALUI MODEL BUDAYA PELA GANDONG Menggunakan Media Board Game untuk Mahasiswa TENTANG KONSEP KEBUDAYAAN More cited articles
  1. Cabot, David. (1999). Ireland. HarperCollins
  2. Digitalcommons@uno, D., & Greenfield, S. (2018). When Beauty is the Beast: The Effects of Beauty Propaganda on When Beauty is the Beast: The Effects of Beauty Propaganda on Female Consumers Female Consumers. https://digitalcommons.unomaha.edu/university_honors_programhttps://unomaha.az1.qualtrics.com/jfe/form/
  3. Gerring, J. (2017). Downloaded from www.annualreviews.org Access provided by 45.126.187.7 on 12/14/23. For personal use only. https://doi.org/10.1146/annurev-polisci-092415
  4. Sari, M., Ayuningtyas, C. D., Cristin, S., & Rahyadi, I. (n.d.). INFOKUM is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License (CC BY-NC 4.0) 686 BEAUTY OF WOMEN FROM IDEAL APPEARANCE AND UNDERSTANDING OF BEAUTY STANDARDS: A LITERATURE REVIEW. http://infor.seaninstitute.org/index.php/infokum/index
  5. Sofaer, S. (n.d.). Articles Qualitative Methods: What Are They and Why Use Them?
  6. Martha Laham. (2020). How the Beauty Industry Maniplates Consumers Preys on Women Insecurities, and Promotes Unattainable Beauty Standards. https://libgen.li/ads.php?md5=0F20FED2AD2DB23838F6CCAC78E55453

Last update:

No citation recorded.

Last update: 2024-11-27 14:58:59

No citation recorded.