DOI: https://doi.org/10.14710/sabda.21.1.61-69

Impoliteness Strategies in the Doracimin Animation on YouTube (A Pragmatic Study)

Department of Indonesian Literature, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275. Universitas Diponegoro., Indonesia

Received: 24 Aug 2025; Published: 7 Jun 2026.
Editor(s): Fajrul Falah

Citation Format:
Abstract

Abstract

This research aims to describe the forms of impoliteness strategies and functions in the utterances of characters in the Doracimin animated series. The theoretical framework employed is Jonathan Culpeper's theory of impoliteness. This research uses a qualitative and descriptive research design. Data were collected using the observation method and note-taking technique. The observation method was conducted by closely watching short animated videos of Doracimin, followed by note-taking technique to record the data and mark them according to the identified types of impoliteness. The data were analyzed using the pragmatic padan method with the constituent analysis technique. The research procedure consisted of four stages: data collection, data reduction, data presentation, and data verification. The results of the data analysis are presented informally through narrative descriptions. The findings of the study reveal that the characters' utterances in Doracimin contain complex impoliteness strategies and functions. The strategies identified include superstrategies such as bald on-record impoliteness, positive impoliteness, negative impoliteness, off-record impoliteness, and withhold politeness, as well as a metastrategy in the form of sarcasm or mock politeness. The functions of impoliteness identified in the data include affective, coercive, and entertainment functions. The entertainment function reflects various types of pleasure, namely emotional pleasure, aesthetic pleasure, voyeuristic pleasure, the pleasure of being superior, and the pleasure of feeling secure.

Keywords: impoliteness, impoliteness strategies, functions of impoliteness, pragmatics, Doracimin animated series

 

Abstrak

Penelitian ini bertujuan untuk mendeskripsikan bentuk strategi dan fungsi ketidaksantunan dalam tuturan para tokoh animasi Doracimin. Teori yang digunakan adalah teori ketidaksantunan Jonathan Culpeper. Jenis penelitian ini adalah penelitian kualitatif dan penelitian deskriptif. Pengumpulan data menggunakan metode simak dan teknik catat. Metode simak dilakukan dengan menyimak video pendek animasi Doracimin, dilanjutkan teknik catat dengan mencatat data dan memberi penanda sesuai jenis ketidaksantunan. Analisis data menggunakan metode padan pragmatis dengan teknik pilah unsur penentu (PUP). Prosedur penelitian terdiri atas empat tahap, yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi data. Hasil analisis data disajikan dengan metode informal dalam bentuk uraian naratif. Hasil penelitian membuktikan bahwa tuturan antartokoh dalam animasi Doracimin mengandung strategi dan fungsi ketidaksantunan yang kompleks. Strategi yang ditemukan meliputi superstrategi berupa bald on-record impoliteness (ketidaksantunan langsung), positive impoliteness (ketidaksantunan positif), negative impoliteness (ketidaksantunan negatif), off-record impoliteness (ketidaksantunan tersamar), withhold politeness (menahan kesantunan) dan metastrategi berupa sarcasm or mock politeness (sarkasme atau kesantunan semu). Fungsi ketidaksantunan yang teridentifikasi mencakup fungsi afektif, koersif, dan hiburan. Fungsi hiburan mencerminkan berbagai bentuk kenikmatan, yaitu kenikmatan emosional, kenikmatan estetis, kenikmatan voyeuristik, kenikmatan karena merasa superior, dan kenikmatan karena merasa aman.

Kata Kunci: ketidaksantunan, strategi ketidaksantunan, fungsi ketidaksantunan, pragmatik, animasi Doracimin

Note: This article has supplementary file(s).

Fulltext View|Download |  common.other
Impoliteness Strategies in the Doracimin Animation on YouTube (A Pragmatic Study)
Subject
Type Other
  Download (68KB)    Indexing metadata
Email colleagues

Article Metrics:

Article Info
Section: Articles
Language : ID
Most cited articles
TRADISI SASI DI RAJA AMPAT PAPUA KOMUNITAS MASYARAKAT PESISIR DI TAMBAK LOROK, SEMARANG TENTANG KONSEP KEBUDAYAAN PEREMPUAN DALAM PERSPEKTIF KEBUDAYAAN KEBERTAHANAN KULTURAL DAN RELIGI DI AREA PERMUKIMAN TERDAMPAK BENCANA LUMPUR LAPINDO SIDOARJO, JAWA TIMUR More cited articles
  1. Culpeper, J. (1996). Towards an Anatomy of Impoliteness. Journal of Pragmatics, 25(2), 349–367. https://doi.org/10.1016/0378-2166(95)00014-3
  2. ____. (2008). Reflections in Impoliteness, Relational Work and Power dalam Bousfield, D. & Locher, M. A. (Peny.), Impoliteness in Language: Studies on its Interplay with Power in Theory and Practice. New York: Mouton de Gruyter
  3. ____. (2011). Impoliteness: Using Language to Cause Offence. New York: Cambridge University Press
  4. ____. (2016). Impoliteness Strategies dalam Capone, A. & Mey, J. L. (Peny.), Interdisciplinary Studies in Pragmatics, Culture, and Society. Cham: Springer
  5. Kesuma, T. M. J. (2007). Pengantar (Metode) Penelitian Bahasa. Yogyakarta. Carasvatibooks
  6. Khadum, M. F. & Nawal, F. A. (2021). How Impoliteness Is Portrayed in a School Context: The Marva Collins as a Case Study. Arab World English Journal, 12(3), 144–158. https://dx.doi.org/10.24093/awej/vol12no3.10
  7. Kotler, P. & Keller, K. L. (2016). Marketing Management. London: Pearson Education
  8. Kridalaksana, H. (1982). Kamus Linguistik. Jakarta: PT Gramedia Pustaka
  9. Rani, A. (2004). Analisis Wacana Sebuah Kajian Bahasa dalam Pemakaian. Malang: Bayu Media
  10. Setiadi, dkk. (2019). Youtube Sebagai Sumber Belajar Generasi Milenial. Journal of Civic Education, 2(4), 313–323. https://doi.org/10.24036/jce.v2i4.135
  11. Simanjuntak, J. R. & Johan, M. (2022). The Analysis of Impoliteness Utterances as Reflected in The Wrong Stepmother Movie. EScience Humanity Journal, 3(1), 39–50. https://doi.org/10.37296/esci.v3i1.51
  12. Siregar, dkk. (2021). Komunikasi Organisasi. Bandung: Widina Bhakti Persada
  13. Sudaryanto. (2015). Metode dan Aneka Teknik Analisis Bahasa. Yogyakarta: Universitas Duta Wacana
  14. Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta
  15. Suwignyo, dkk. (2022). Ketidaksantunan Berbahasa dalam Isu Rasisme pada Film Two Distant Strangers. Prosiding Seminar Nasional Pascasarjana UNNES, 329–333. https://proceeding.unnes.ac.id/snpasca/article/view/1473
  16. Terkourafi, M. (2008). Toward a Unified Theory of Politeness, Impoliteness, and Rudeness dalam Bousfield, D. & Locher, M. A. (Peny.), Impoliteness in Language: Studies on its Interplay with Power in Theory and Practice. New York: Mouton de Gruyter
  17. Thibaut & Kelley. (2008). Teori Sosiologis. Jakarta: Rineka Cipta
  18. Wood, J. T. (2014). Interpersonal Communication: Everyday Encounters. Boston: Cengage Learning
  19. Yule, George. (1996). Pragmatics. New York: Oxford University Press
  20. Yusuf, D. (2014). Animasi Flash: Tutorial untuk Pendidikan Dasar. Gorontalo: UNG Press

Last update:

No citation recorded.

Last update: 2026-06-07 20:49:42

No citation recorded.