ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang)

Aditya Taufan P.A; Suryono Budi Santosa

doi:10.14710/jsmo.v11i1.13151

DOI: https://doi.org/10.14710/jsmo.v11i1.13151

ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang)

*Aditya Taufan P.A - Diponegoro University, Indonesia

Suryono Budi Santosa - Diponegoro University, Indonesia

BibTex Citation Data :

@article{JSMO13151,
    author = {Aditya Taufan P.A and Suryono Budi Santosa},
    title = {ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang)},
    journal = {JURNAL STUDI MANAJEMEN ORGANISASI},
  volume = {11},
    number = {1},
    year = {2017},
    keywords = {},
    abstract = { Competition in today's business world is getting tougher. this affects particularly kapada BRI in 2012. BRI bank customers BritAma savings each month fluctuated. Although BritAma already provide product attributes that can compete with other banks, but still can not reach the target. This study aims to research how much influence of the quality product, features product, and design product by BritAma to customer loyalty BRI Pattimura Semarang. The population in this study are BritAma customer of BRI Pattimura Semarang. The sample in this study were randomly conducted using non probability sampling technique and accidental sampling method. The analysis used in this study is multiple liniear regression analysis, by using the stage of tes validity, test reliability, and classical assumption tes. And then the hypothesis is evidenced by t test, F test, and coefficient of determination (R²). The result of multiple liniear regression analysis that has been done shows that all independent variables, the quality product, fitur product, and desaign product have a positive influence on the dependent variable, customer loyalty. The independent variable is the most influential of the dependent variable is the variable fitur product (0,433), followed by quality product (0,306), and then desaign product (0,274). And the coefficient of determination (adjusted R²) is 0,503. This means that 50,3% customer loyalty is affected by variable quality product, fitur product, and desaign product. While the ramaining 49,7% is influenced by other variables that are not addressed in this study. Key Word : customer loyalty, quality product, features product, design product },
   pages = {23--32}  doi = {10.14710/jsmo.v11i1.13151},
    url = {https://ejournal.undip.ac.id/index.php/smo/article/view/13151}
}

Citation Format:

Abstract

Competition in today's business world is getting tougher. this affects particularly kapada
BRI in 2012. BRI bank customers BritAma savings each month fluctuated. Although
BritAma already provide product attributes that can compete with other banks, but still
can not reach the target. This study aims to research how much influence of the quality
product, features product, and design product by BritAma to customer loyalty BRI
Pattimura Semarang.
The population in this study are BritAma customer of BRI Pattimura Semarang. The
sample in this study were randomly conducted using non probability sampling technique
and accidental sampling method. The analysis used in this study is multiple liniear
regression analysis, by using the stage of tes validity, test reliability, and classical
assumption tes. And then the hypothesis is evidenced by t test, F test, and coefficient of
determination (R²).
The result of multiple liniear regression analysis that has been done shows that all
independent variables, the quality product, fitur product, and desaign product have a positive
influence on the dependent variable, customer loyalty. The independent variable is the most
influential of the dependent variable is the variable fitur product (0,433), followed by quality
product (0,306), and then desaign product (0,274). And the coefficient of determination
(adjusted R²) is 0,503. This means that 50,3% customer loyalty is affected by variable quality
product, fitur product, and desaign product. While the ramaining 49,7% is influenced by
other variables that are not addressed in this study.
Key Word : customer loyalty, quality product, features product, design product

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Section: Research Article

Language : EN

In Vol 11, No 1 (2014)

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