STUDI ALTRUISM: IDENTIFIKASI KEMUNGKINAN MENGINTRODUSIR ELEMEN ALTRUISM KE DALAM KONSTRUK MOTIVASI PADA ELABORATION LIKELIHOOD MODEL

Agus Abdurrahman

doi:10.14710/jsmo.v11i2.13165

DOI: https://doi.org/10.14710/jsmo.v11i2.13165

STUDI ALTRUISM: IDENTIFIKASI KEMUNGKINAN MENGINTRODUSIR ELEMEN ALTRUISM KE DALAM KONSTRUK MOTIVASI PADA ELABORATION LIKELIHOOD MODEL

Agus Abdurrahman

Fakultas Ekonomi Universitas Islam Indonesia, Indonesia

Citation Format:

Abstract

Studies on altruism in these marketing communications want to focus on changing
consumer attitudes and behavior as a result of a process of receiving information or
message . The results of the research and writings that refer to concepts and theories of
altruism has been published by Robert L.West (2006 ) , David K. Levine (1997 ) , Rajan P
Bagozzi Nataraajan and Richard (2000 ), which provides a starting point for a possible
replay of the building concept and the theory of altruism in the context of marketing
communications .
Keywords : Marketing Communication, Consumer Behavior, Alturis

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : EN

In Vol 11, No 2 (2014)

Recent articles

ANALISIS PENGARUH VARIABEL ATMOSFER TOKO, PROMOSI DAN PELAYANAN PRAMUNIAGA TERHADAP IMPULSE BUYING PADA KELAS KONSUMEN BARU DI KOTA SEMARANG STUDI ALTRUISM: IDENTIFIKASI KEMUNGKINAN MENGINTRODUSIR ELEMEN ALTRUISM KE DALAM KONSTRUK MOTIVASI PADA ELABORATION LIKELIHOOD MODEL ANALISIS PENGARUH MOTIVASI, LOKASI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMILIHAN FITNESS CENTER SEBAGAI TEMPAT MELATIH KEBUGARAN TUBUH (Studi Kasus Pada Oryza Gym Fitness Center Semarang) More recent articles

Most cited articles

ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 KONSEP, IDENTIFIKASI, ALAT ANALISIS DAN MASALAH PENGGUNAAN VARIABEL MODERATOR ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) More cited articles

Last update:

No citation recorded.

Last update: 2025-04-02 20:37:19

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).