PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO  BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN

Adhi Widyakto; Endang Tri Widyarti; Kamalina Din Jannah

doi:10.14710/jsmo.v17i1.39183

DOI: https://doi.org/10.14710/jsmo.v17i1.39183

PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN

*Adhi Widyakto - Universitas Diponegoro, Indonesia

Endang Tri Widyarti - , Indonesia

Kamalina Din Jannah - , Indonesia

Citation Format:

Abstract

The purpose of this study was to examine and analyze the influence of Rides image through delight and service quality to customer loyalty on Transtudio Bandung customers in Jabodetabek. This research is a descriptive study and causal relationship. The sample in this study were 200 respondents. This research method is SEM analysis with Warp PLS tools. The results of this study indicate that waterpark image, delight, and service quality have a significant and positive influence on customer loyalty. Whereas indirectly Rides image influences customer loyalty through delight and service quality.

Fulltext View|Download

Keywords: Transtudio Bandung image, delight, service quality, customer loyalty

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 17, No 1 (2020)

Recent articles

Peran Non Performing Asset, Capital Adequacy dan Insolvency Risk Terhadap Kinerja Bank PENGARUH UKURAN PERUSAHAAN, LEVERAGE, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PAPAN UTAMA (Yang Terdaftar Dalam Bursa Efek Indonesia Tahun 2014-2018) Reducing Non Performing Financing Through Financial Ratios More recent articles

Most cited articles

ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) More cited articles

Last update:

No citation recorded.

Last update: 2024-04-21 21:44:17

No citation recorded.

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).