BibTex Citation Data :
@article{JSMO13406, author = {Rr. Selli Nisrina Faradila and Harry Soesanto}, title = {Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)}, journal = {JURNAL STUDI MANAJEMEN ORGANISASI}, volume = {13}, number = {2}, year = {2016}, keywords = {}, abstract = { This study aimed to analyze the influence of perceived ease of use and perceived usefulness on purchase intention using trust as mediator study case on online store berrybenka.com. This study used two independent variables that are perceived ease of use and perceived usefulness, purchase intention variable as a dependent variable and trust variable as an intervening variable. Simple random sampling method is used for this research. Sample were collected from 150 respondents who ever had used berrybenka.com website. Multiple regression analysis is used for this study. The results showed that perceived ease of use have positive and significant effect on trust, perceived usefulness have positive and significant effect on trust and perceived ease of use, perceived usefulness, and trust have positive and significant effect on purchase intention. Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention }, pages = {149--160} doi = {10.14710/jsmo.v13i2.13406}, url = {https://ejournal.undip.ac.id/index.php/smo/article/view/13406} }
Refworks Citation Data :
This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.
Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention
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Jurnal Studi Manajemen Organisasi (e-ISSN : 2828-4534) is a scientific journal published by Management Departement Faculty of Economics and Business Diponegoro University under license Creative Commons Attribution-ShareAlike 4.0 International License.