STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK

Farida Indriani

doi:10.14710/jsmo.v3i2.4191

DOI: https://doi.org/10.14710/jsmo.v3i2.4191

STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK

Farida Indriani

Citation Format:

Abstract

ABSTRACT

Dynamic of business environment nowadays has forced companies to develop their business performance, especially product performance. Due to increase in product innovation and product development, product performance will then also increase. Series of activities done by companies affecting product performance can be done by way of the quality of relationship with customers, where those activities are intended to support product performance. The high quality of relationship can be achieved only when there are strong commitment and high trust of customers toward the sellers.

Keywords: Innovation; Product Development; Promotion; Product Performance

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : ID

In Vol 3, No 2 (2006)

Recent articles

ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) PENGARUH KONFLIK KELUARGA-PEKERJAAN, KETERLIBATAN PEKERJAAN, DAN TEKANAN PEKERJAAN TERHADAP KEPUASAN KERJA KARYAWAN WANITA STUDI PADA NUSANTARA TOUR & TRAVEL KANTOR CABANG DAN KANTOR PUSAT SEMARANG More recent articles

Most cited articles

ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN KONSEP, IDENTIFIKASI, ALAT ANALISIS DAN MASALAH PENGGUNAAN VARIABEL MODERATOR More cited articles

Last update:

No citation recorded.

Last update: 2025-07-23 04:22:34

The Impact of Anthropometry on Terasi Packaging
Andriani M.. IOP Conference Series: Materials Science and Engineering, 127 (1), 2020. doi: 10.1088/1757-899X/854/1/012026

In order to be accepted and published by Jurnal Studi Manajemen Organisasi, the author (s) who submit a manuscript should complete the review process. Jurnal Studi Manajemen Organisasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Jurnal Studi Manajemen Organisasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The journal allows the authors to hold the copyright and retain publishing rights without restrictions.
Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.