STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK

Farida Indriani

doi:10.14710/jsmo.v3i2.4191

DOI: https://doi.org/10.14710/jsmo.v3i2.4191

STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK

*Farida Indriani - , Indonesia

Citation Format:

Abstract

ABSTRACT

Dynamic of business environment nowadays has forced companies to develop their business performance, especially product performance. Due to increase in product innovation and product development, product performance will then also increase. Series of activities done by companies affecting product performance can be done by way of the quality of relationship with customers, where those activities are intended to support product performance. The high quality of relationship can be achieved only when there are strong commitment and high trust of customers toward the sellers.

Keywords: Innovation; Product Development; Promotion; Product Performance

Fulltext View|Download

Article Metrics:

Article Info

Section: Research Article

Language : ID

In Vol 3, No 2 (2006)

Recent articles

STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA BANK UMUM DI INDONESIA ANALISIS PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN (STUDI EMPIRIS PADA DEPARTEMEN AGAMA KABUPATEN KENDAL DAN DEPARTEMEN AGAMA KOTA SEMARANG) More recent articles

Most cited articles

MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) PENGARUH PEMBINAAN, PELATIHAN DAN PENGEMBANGAN, PEMBERDAYAAN DAN PARTISIPASI TERHADAP KINERJA KARYAWAN ANALISIS LIQUIDITY CREATION PADA PERBANKAN DI INDONESIA TAHUN 2007-2013 (STUDI KASUS PADA 10 BANK BESAR DI INDONESIA TAHUN 2013) ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA ANALISIS REAKSI PASAR MODAL TERHADAP PENGUMUMAN INVESTASI TEKNOLOGI INFORMASI: STUDI KASUS PADA PERUSAHAAN YANG LISTING DI BEJ PERIODE 2002-2005 More cited articles

Last update:

No citation recorded.

Last update: 2023-11-30 08:05:09

The Impact of Anthropometry on Terasi Packaging
Andriani M.. IOP Conference Series: Materials Science and Engineering, 127 (1), 2020. doi: 10.1088/1757-899X/854/1/012026

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).