ANALISIS PENGARUH KUALITAS PRODUK DAN  KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN  (STUDI KASUS PADA PERUMAHAN PURI MEDITERANIA SEMARANG)

Bayu Hadyanto Mulyono; Yoestini Yoestini; Rini Nugraheni; Mustofa Kamal

doi:10.14710/jsmo.v4i2.4253

DOI: https://doi.org/10.14710/jsmo.v4i2.4253

ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA PERUMAHAN PURI MEDITERANIA SEMARANG)

Bayu Hadyanto Mulyono , Yoestini Yoestini, Rini Nugraheni, Mustofa Kamal

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Abstract

ABSTRAKSI

Tujuan penelitian ini adalah untuk menguji pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen. Penelitian ini dilakukan di kompleks Perumahan Puri Mediterania Semarang, responden yang digunakan sebanyak 50 penghuni rumah Puri Mediterania dengan menggunakan SPSS.

Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen. Pengaruh dari kualitas produk terhadap kepuasan konsumen sebesar 0,548, sedangkan pengaruh dari kualitas layanan terhadap kepuasan konsumen sebesar 0,381.

Kualitas produk adalah variabel paling penting dalam mempengaruhi kepuasan konsumen daripada kualitas layanan.

Kata kunci : kualitas produk; kualitas layanan; dan kepuasan konsumen.

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Section: Research Article

Language : EN

In Vol 4, No 2 (2007)

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