THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY

Adi Wahyu Anggara; Aryoga Wiweko

doi:10.14710/jsmo.v23i1.85221

DOI: https://doi.org/10.14710/jsmo.v23i1.85221

THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY

Adi Wahyu Anggara , Aryoga Wiweko

Department of Management, Universitas Diponegoro, Jl. Prof. Moeljono Trastotenojo, Tembalang Semarang, Indonesia, Indonesia

BibTex Citation Data :

@article{JSMO85221,
    author = {Adi Anggara and Aryoga Wiweko},
    title = {THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY},
    journal = {JURNAL STUDI MANAJEMEN ORGANISASI},
  volume = {23},
    number = {1},
    year = {2026},
    keywords = {consumer behavior; coffee shop industry; systematic literature review; PRISMA; experiential marketing},
    abstract = {  The global coffee shop industry has evolved from a transactional, caffeine-centred trade into a multidimensional experiential market, yet the consumer-behaviour literature documenting this shift remains fragmented across the marketing, hospitality, food-science, and sustainability disciplines. This study conducts a systematic literature review, following the PRISMA 2020 protocol, to map the thematic, theoretical, and methodological landscape of consumer-behaviour research in the coffee shop industry. A structured Scopus search covering 2015–2025, combined with multi-stage screening and a journal-quality threshold, yielded a final corpus of 51 empirical studies. Thematic synthesis identified six research streams: servicescape and service quality; experiential and cognitive-sensory processing; consumer-brand relationships and symbolic consumption; corporate social responsibility and sustainability; omni-channel and digital marketing; and disruptive technology and robot baristas. Methodologically, the field is dominated by cross-sectional survey designs analysed through structural equation modelling and is heavily concentrated in East and Southeast Asian contexts. The review surfaces three persistent frontiers: a satisfaction–loyalty decoupling, a sustainability intention–action gap, and an unresolved novelty effect in human–robot service interaction. The study contributes an integrated thematic map and a structured agenda emphasising behaviourally validated, longitudinal, and cross-cultural research designs.  },
   pages = {130--154}  doi = {10.14710/jsmo.v23i1.85221},
    url = {https://ejournal.undip.ac.id/index.php/smo/article/view/85221}
}

Citation Format:

Abstract

The global coffee shop industry has evolved from a transactional, caffeine-centred trade into a multidimensional experiential market, yet the consumer-behaviour literature documenting this shift remains fragmented across the marketing, hospitality, food-science, and sustainability disciplines. This study conducts a systematic literature review, following the PRISMA 2020 protocol, to map the thematic, theoretical, and methodological landscape of consumer-behaviour research in the coffee shop industry. A structured Scopus search covering 2015–2025, combined with multi-stage screening and a journal-quality threshold, yielded a final corpus of 51 empirical studies. Thematic synthesis identified six research streams: servicescape and service quality; experiential and cognitive-sensory processing; consumer-brand relationships and symbolic consumption; corporate social responsibility and sustainability; omni-channel and digital marketing; and disruptive technology and robot baristas. Methodologically, the field is dominated by cross-sectional survey designs analysed through structural equation modelling and is heavily concentrated in East and Southeast Asian contexts. The review surfaces three persistent frontiers: a satisfaction–loyalty decoupling, a sustainability intention–action gap, and an unresolved novelty effect in human–robot service interaction. The study contributes an integrated thematic map and a structured agenda emphasising behaviourally validated, longitudinal, and cross-cultural research designs.

Fulltext View|Download Email colleagues

Keywords: consumer behavior; coffee shop industry; systematic literature review; PRISMA; experiential marketing

Article Metrics:

Article Info

Section: Research Article

Language : EN

In Vol 23, No 1 (2026): 2026

Most cited articles

ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN ANALISIS PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai Perum PERUMNAS Jakarta) PENGARUH PEMBINAAN, PELATIHAN DAN PENGEMBANGAN, PEMBERDAYAAN DAN PARTISIPASI TERHADAP KINERJA KARYAWAN MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI ALIANSI STRATEJIK UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA PT. POS INDONESIA WILAYAH VI JATENG DAN DIY) Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) More cited articles

Last update:

No citation recorded.

Last update: 2026-06-15 01:04:31

No citation recorded.

In order to be accepted and published by Jurnal Studi Manajemen Organisasi, the author (s) who submit a manuscript should complete the review process. Jurnal Studi Manajemen Organisasi articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Articles can be read, shared, and adapted even for commercial purposes under the following conditions:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The copyright of received articles is assigned to the author (s). The author (s) have the right to the articles that have been published. The Editorial Team of Jurnal Studi Manajemen Organisasi and the Author(s) strive to ensure that no errors occur in the articles that have been published, both data errors and statements in the articles. Authors who publish in this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The journal allows the authors to hold the copyright and retain publishing rights without restrictions.
Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission, as it can lead to productive exchanges and earlier and greater citation of published work.