THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY

Adi Wahyu Anggara; Aryoga Wiweko

doi:10.14710/jsmo.v23i1.85221

DOI: https://doi.org/10.14710/jsmo.v23i1.85221

THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY

Adi Wahyu Anggara , Aryoga Wiweko

Department of Management, Universitas Diponegoro, Jl. Prof. Moeljono Trastotenojo, Tembalang Semarang, Indonesia, Indonesia

BibTex Citation Data :

@article{JSMO85221,
    author = {Adi Anggara and Aryoga Wiweko},
    title = {THE EVOLUTION OF CONSUMER BEHAVIOR IN THE COFFEE SHOP INDUSTRY},
    journal = {JURNAL STUDI MANAJEMEN ORGANISASI},
  volume = {23},
    number = {1},
    year = {2026},
    keywords = {consumer behavior; coffee shop industry; systematic literature review; PRISMA; experiential marketing},
    abstract = {  The global coffee shop industry has evolved from a transactional, caffeine-centred trade into a multidimensional experiential market, yet the consumer-behaviour literature documenting this shift remains fragmented across the marketing, hospitality, food-science, and sustainability disciplines. This study conducts a systematic literature review, following the PRISMA 2020 protocol, to map the thematic, theoretical, and methodological landscape of consumer-behaviour research in the coffee shop industry. A structured Scopus search covering 2015–2025, combined with multi-stage screening and a journal-quality threshold, yielded a final corpus of 51 empirical studies. Thematic synthesis identified six research streams: servicescape and service quality; experiential and cognitive-sensory processing; consumer-brand relationships and symbolic consumption; corporate social responsibility and sustainability; omni-channel and digital marketing; and disruptive technology and robot baristas. Methodologically, the field is dominated by cross-sectional survey designs analysed through structural equation modelling and is heavily concentrated in East and Southeast Asian contexts. The review surfaces three persistent frontiers: a satisfaction–loyalty decoupling, a sustainability intention–action gap, and an unresolved novelty effect in human–robot service interaction. The study contributes an integrated thematic map and a structured agenda emphasising behaviourally validated, longitudinal, and cross-cultural research designs.  },
   pages = {130--154}  doi = {10.14710/jsmo.v23i1.85221},
    url = {https://ejournal.undip.ac.id/index.php/smo/article/view/85221}
}

Citation Format:

Abstract

The global coffee shop industry has evolved from a transactional, caffeine-centred trade into a multidimensional experiential market, yet the consumer-behaviour literature documenting this shift remains fragmented across the marketing, hospitality, food-science, and sustainability disciplines. This study conducts a systematic literature review, following the PRISMA 2020 protocol, to map the thematic, theoretical, and methodological landscape of consumer-behaviour research in the coffee shop industry. A structured Scopus search covering 2015–2025, combined with multi-stage screening and a journal-quality threshold, yielded a final corpus of 51 empirical studies. Thematic synthesis identified six research streams: servicescape and service quality; experiential and cognitive-sensory processing; consumer-brand relationships and symbolic consumption; corporate social responsibility and sustainability; omni-channel and digital marketing; and disruptive technology and robot baristas. Methodologically, the field is dominated by cross-sectional survey designs analysed through structural equation modelling and is heavily concentrated in East and Southeast Asian contexts. The review surfaces three persistent frontiers: a satisfaction–loyalty decoupling, a sustainability intention–action gap, and an unresolved novelty effect in human–robot service interaction. The study contributes an integrated thematic map and a structured agenda emphasising behaviourally validated, longitudinal, and cross-cultural research designs.

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Keywords: consumer behavior; coffee shop industry; systematic literature review; PRISMA; experiential marketing

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Section: Research Article

Language : EN

In Vol 23, No 1 (2026): 2026

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